ALBONA Group's Poipoi Inc. Announces "OjiPo" Point-Earning App Featured on Nippon TV's "Hirunandesu!"
Poipoi Inc., a group company of ALBONA Co., Ltd., announced that its point-earning app "OjiPo" was featured on Nippon TV's "Hirunandesu!" broadcast on September 24, 2025. After the broadcast, the app recorded a record-high 60,000 single-day installations and surpassed 3.6 million cumulative downloads.
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- 📰 Published: April 24, 2026 at 22:00
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ALBONA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hiroki Noshita) is pleased to announce that its group company, Poipoi Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Directors: Kensei Sugiyama, Kazuo Fukuda), which operates the point-earning app "OjiPo", was featured on Nippon TV's "Hirunandesu!" broadcast on September 24, 2025.
"OjiPo" was introduced within "Hirunandesu!" under themes such as "How housewives nationwide are earning pocket money daily" and "Introducing easy-to-start money-saving/management activities for everyone." The broadcast highlighted "OjiPo" as a new sensation point-earning app that combines the ease of earning points simply by walking with an entertainment element of "raising an oji-san (middle-aged man)" character.
The main points introduced in the broadcast are as follows:
* It is an easy-to-use point-earning app that allows users to earn points based on their steps, making it an extension of their daily lives.
* As users accumulate points, the "oji-san" character in the app grows.
* It has gained support not only from housewives interested in money management but also from younger generations, including junior high and high school students.
* It has aspects that can be enjoyed by parents and children as a common topic of conversation.
"OjiPo" launched its service in January 2025 and has surpassed 3.6 million cumulative downloads in 1 year and 3 months since its launch. Users can earn points based on daily activities such as walking and movement, and the accumulated points can be exchanged for various point and payment services.
In addition, with its unique worldview where the "oji-san" character changes as the app is used, it balances practical benefits with the enjoyment that encourages continued use.
The broadcast also introduced mechanisms such as earning points every 500 steps and the design where the main character in the app, the "oji-san," grows as points are accumulated. A distinctive feature is the engaging production where an oji-san initially sleeping in a futon gradually changes with continued use, and starts walking once a certain level is reached. These growth elements serve as a motivation for continued use beyond mere practical benefits.
The broadcast also touched upon the fact that OjiPo is supported by younger generations, including junior high and high school students. For students who find it difficult to work part-time due to school rules, the app is supported for its ability to provide a sense of earning pocket money through daily commutes and movements. The "oji-san" motif, which is generally thought to be distant from younger generations, has been positively received with comments like "cute" and "I'm curious about the next transformation."
Furthermore, the broadcast showed that these character and growth elements can become a common topic of conversation between parents and children, introducing the service not only for its practical utility but also as a catalyst for communication.
In recent years, against the backdrop of rising prices and increased awareness of cost-of-living defense, there has been growing interest in easy-to-implement saving, point-earning, and money management activities in daily life.
On the other hand, point-earning activities often come with psychological hurdles such as "seems troublesome" or "hard to continue." OjiPo, by combining a design that transforms daily activities like walking and moving into value with the entertainment element of character育成, offers an enjoyable and easy-to-continue experience.
We perceive this television feature not just as an app introduction, but as "OjiPo" being highlighted in multiple contexts: "a money management service for financially conscious consumers, including housewives," "a new point-earning service accepted by junior high and high school students," "a service that encourages continued use through steps ×育成 elements," and "a communicative service that can easily become a topic for parents and children." We believe it has been evaluated as a user-friendly service for a wide range of people because it requires no special preparation and can be started as an extension of daily life, with added entertainment from the育成 elements.
Immediately after the broadcast on September 24, 2025, "OjiPo" recorded its highest single-day installations of approximately 60,000 cases on the day of the broadcast alone, leading to increased recognition and the creation of touchpoints with new users. Through this response, we have reaffirmed that consumers are looking for "point-earning activities that can be continued effortlessly," "money management activities that are easy to approach and start," and "an engaging point-earning experience that makes them curious about what comes next."
Comment from Hiroki Noshita, Representative of ALBONA Co., Ltd.:
We are extremely honored that "OjiPo," operated by our group company Poipoi Inc., was featured on Nippon TV's "Hirunandesu!".
Through this broadcast, we have once again realized that "OjiPo" is a service that reaches many consumers in the context of "money management that anyone can easily start." We feel great significance in such a service with strong consumer touchpoints gaining recognition in society.
"OjiPo" was introduced within "Hirunandesu!" under themes such as "How housewives nationwide are earning pocket money daily" and "Introducing easy-to-start money-saving/management activities for everyone." The broadcast highlighted "OjiPo" as a new sensation point-earning app that combines the ease of earning points simply by walking with an entertainment element of "raising an oji-san (middle-aged man)" character.
The main points introduced in the broadcast are as follows:
* It is an easy-to-use point-earning app that allows users to earn points based on their steps, making it an extension of their daily lives.
* As users accumulate points, the "oji-san" character in the app grows.
* It has gained support not only from housewives interested in money management but also from younger generations, including junior high and high school students.
* It has aspects that can be enjoyed by parents and children as a common topic of conversation.
"OjiPo" launched its service in January 2025 and has surpassed 3.6 million cumulative downloads in 1 year and 3 months since its launch. Users can earn points based on daily activities such as walking and movement, and the accumulated points can be exchanged for various point and payment services.
In addition, with its unique worldview where the "oji-san" character changes as the app is used, it balances practical benefits with the enjoyment that encourages continued use.
The broadcast also introduced mechanisms such as earning points every 500 steps and the design where the main character in the app, the "oji-san," grows as points are accumulated. A distinctive feature is the engaging production where an oji-san initially sleeping in a futon gradually changes with continued use, and starts walking once a certain level is reached. These growth elements serve as a motivation for continued use beyond mere practical benefits.
The broadcast also touched upon the fact that OjiPo is supported by younger generations, including junior high and high school students. For students who find it difficult to work part-time due to school rules, the app is supported for its ability to provide a sense of earning pocket money through daily commutes and movements. The "oji-san" motif, which is generally thought to be distant from younger generations, has been positively received with comments like "cute" and "I'm curious about the next transformation."
Furthermore, the broadcast showed that these character and growth elements can become a common topic of conversation between parents and children, introducing the service not only for its practical utility but also as a catalyst for communication.
In recent years, against the backdrop of rising prices and increased awareness of cost-of-living defense, there has been growing interest in easy-to-implement saving, point-earning, and money management activities in daily life.
On the other hand, point-earning activities often come with psychological hurdles such as "seems troublesome" or "hard to continue." OjiPo, by combining a design that transforms daily activities like walking and moving into value with the entertainment element of character育成, offers an enjoyable and easy-to-continue experience.
We perceive this television feature not just as an app introduction, but as "OjiPo" being highlighted in multiple contexts: "a money management service for financially conscious consumers, including housewives," "a new point-earning service accepted by junior high and high school students," "a service that encourages continued use through steps ×育成 elements," and "a communicative service that can easily become a topic for parents and children." We believe it has been evaluated as a user-friendly service for a wide range of people because it requires no special preparation and can be started as an extension of daily life, with added entertainment from the育成 elements.
Immediately after the broadcast on September 24, 2025, "OjiPo" recorded its highest single-day installations of approximately 60,000 cases on the day of the broadcast alone, leading to increased recognition and the creation of touchpoints with new users. Through this response, we have reaffirmed that consumers are looking for "point-earning activities that can be continued effortlessly," "money management activities that are easy to approach and start," and "an engaging point-earning experience that makes them curious about what comes next."
Comment from Hiroki Noshita, Representative of ALBONA Co., Ltd.:
We are extremely honored that "OjiPo," operated by our group company Poipoi Inc., was featured on Nippon TV's "Hirunandesu!".
Through this broadcast, we have once again realized that "OjiPo" is a service that reaches many consumers in the context of "money management that anyone can easily start." We feel great significance in such a service with strong consumer touchpoints gaining recognition in society.