Akuru Launches Fraud Detection and Authentication System 'ASUKA' for Mitsui Fudosan's E-commerce Site 'Mitsui Shopping Park Ticket'

Akuru (HQ: Minato-ku, Tokyo; President and Representative Director: Osamu Kondo), a provider of solutions to prevent unauthorized use of credit card payments, has launched its fraud detection and authentication system, 'ASUKA,' for 'Mitsui Shopping Park Ticket,' operated by Mitsui Fudosan (HQ: Chuo-ku, Tokyo; President and Representative Director: Shun Ueda).

Background and Overview of ASUKA Deployment Although credit card fraud prevention across the industry has strengthened since the mandatory introduction of EMV 3-D Secure in April 2025, damage from credit card number theft reached 47.5 billion yen in 2025 according to the Japan Consumer Credit Association, remaining at a high level. Against this backdrop, the Ministry of Economy, Trade and Industry (METI) released the 'Credit Card Security Guidelines' in March 2026, urging e-commerce merchant sites to implement appropriate security measures.

To safeguard 'safe purchasing experiences,' merchants must possess security capable of responding to every stage of transactions and build fraud countermeasures from a preventative rather than just reactive perspective.

'Mitsui Shopping Park Ticket' previously employed its own fraud countermeasures and EMV 3-D Secure. To supplement these with measures against increasingly sophisticated fraud and to implement immediate countermeasures against ongoing fraud, they have adopted the 'ASUKA' credit card fraud detection and authentication system.

'ASUKA' is a mechanism that detects fraud before payment. It supports instant payments where service provision occurs simultaneously with payment and does not involve shipping or delivery. It resolves challenges in areas that were difficult for traditional measures, such as ticketing services that are hard to check visually.

Going forward, Akuru will continue to cooperate with Mitsui Fudosan to contribute to reducing the risk of unauthorized use and support the realization of safe and secure e-commerce sites.

About 'Mitsui Shopping Park Ticket' They sell event tickets for sports, entertainment, and more.

About 'ASUKA' ASUKA is a service capable of realizing comprehensive security measures considered essential in the credit card industry, including measures against credit master and massive attacks, attribute behavioral analysis as third-party fraud detection, verification of fraudulent shipping addresses, and EMV 3-D Secure personal authentication services. It has been adopted by over 45,000 merchant sites including product e-commerce, travel goods, and service goods.