Akuru Inc. (Headquarters: Minato-ku, Tokyo; President: Osamu Kondo; hereinafter 'Akuru'), a provider of solutions against credit card fraud, has begun providing its fraud detection and authentication system 'ASUKA' to the 'Yamazen Bizcom' online shop, operated by Yamazen Corporation (Headquarters: Nishi-ku, Osaka; President: Koji Kishida; hereinafter 'Yamazen').
Background and Overview of ASUKA Implementation Although industry-wide efforts to strengthen fraud countermeasures have progressed due to the mandatory implementation of EMV 3-D Secure in April 2025, the Japan Credit Association reports that damages from credit card number theft reached 47.5 billion yen in 2025, remaining at a high level.
Against this backdrop, the Ministry of Economy, Trade and Industry published the 'Credit Card Security Guidelines' in March 2026, urging card-accepting merchants operating e-commerce sites to implement appropriate security measures.
To protect a 'safe purchasing experience,' merchants must equip themselves with security capable of handling every stage of a transaction, building fraud countermeasures from a preventive perspective rather than just reactive ones.
Yamazen Bizcom had previously implemented its own fraud countermeasures and EMV 3-D Secure. While EMV 3-D Secure reduced chargebacks, the high rate of authorization failures became a challenge. To improve revenue through better payment approval rates and reduce the labor involved in manual fraud checks, they introduced the credit card fraud detection and authentication system 'ASUKA'.
'ASUKA' is an advanced security system that detects signs of fraudulent use in real-time based on transaction and attribute information, and automatically performs card authentication. Moving forward, Akuru will continue to support Yamazen in realizing a safe and secure e-commerce site, contributing to reduced fraud and improved payment approval rates.
FACT BOX
- Source: PR TIMES
- Category: News