Akuru Begins Providing "ASUKA" Fraud Detection and Authentication System to "DYNA IBE" Accommodation Reservation System Operated by ValueCommerce Co., Ltd.
Akuru Inc. has started providing its "ASUKA" fraud detection and authentication system to "DYNA IBE," an accommodation reservation system operated by ValueCommerce Co., Ltd. This collaboration aims to enhance security against sophisticated credit card fraud, such as credit master attacks, and reduce the risk of fraudulent transactions. The implementation is part of a broader industry effort to strengthen security in line with new guidelines, ensuring a safer e-commerce experience for consumers.
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- 📰 Published: April 14, 2026 at 20:00
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Akuru Inc. (Headquarters: Minato-ku, Tokyo; President: Osamu Kondo; hereinafter "Akuru"), a provider of solutions to combat fraudulent use of credit card payments, has begun providing its "ASUKA" fraud detection and authentication system to "DYNA IBE," an accommodation reservation system operated by ValueCommerce Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hitoshi Kagawa; hereinafter "ValueCommerce").
■ Background and Overview of the "ASUKA" Provision
Although the mandatory implementation of EMV 3-D Secure in April 2025 has strengthened anti-fraud measures across the industry, the Japan Credit Association reports that damages from credit card number theft reached 47.5 billion yen*1 in 2025, remaining at a high level.
In response to this situation, the Ministry of Economy, Trade and Industry published the "Credit Card Security Guidelines"*2 in March 2026, requiring card-affiliated merchants operating e-commerce sites to implement appropriate security measures.
To protect the "safe purchasing experience," card-affiliated merchants need to have security that can handle all stages of a transaction and build anti-fraud measures from a preventive perspective, rather than just a reactive one.
"DYNA IBE" had already implemented measures by introducing EMV 3-D Secure for advance card payments during accommodation reservations.
To further strengthen security against increasingly sophisticated fraud techniques and to counter card validity checks (credit master attacks) that can lead to number theft, the "ASUKA" credit card fraud detection and authentication system has been introduced. The target is the DYNATECH travel reservation service provided through DYNA IBE.
"ASUKA" is an advanced security system that detects signs of fraudulent use in real-time based on transaction and attribute information, and automatically performs card authentication.
Going forward, Akuru will collaborate with ValueCommerce to contribute to reducing the risk of fraudulent use and support the realization of safe and secure e-commerce sites.
*1 From the Japan Credit Association's "Status of Credit Card Fraud Damage."
URL:https://www.j-credit.or.jp/information/statistics/download/toukei_03_g.pdf
*2 Ministry of Economy, Trade and Industry "Credit Card Security Guidelines [Version 6.1]" March 2026
URL:https://www.j-credit.or.jp/security/pdf/Creditcardsecurityguidelines_6.1_published.pdf
■ About the Accommodation Reservation System "DYNA IBE"
This is our latest model of the accommodation reservation system, boasting a cumulative total of 8,300 installations (*). (Initial cost: 0 yen / Monthly fee: from 7,500 yen).
In addition to "meta-search integration" that automatically lists your own website plans on Google Hotel Ads and Yahoo! Search, this solution combines the expertise of ValueCommerce, which boasts one of Japan's leading affiliate networks, to help strengthen accommodation facilities' own customer acquisition.
Furthermore, its simple two-step reservation process and various features that encourage bookings help improve the reservation completion rate on your own site. By utilizing points and coupons for members, you can also expect to acquire repeat customers.
https://www.dyn.co.jp/service/ibe/
*As of August 2025, cumulative number of reservation system installations.
■ About "ASUKA"
This service provides comprehensive security measures required in the credit card industry, including countermeasures against credit master/mass attacks, attribute/behavior analysis and verification against fraudulent shipping addresses for third-party fraud prevention, and the EMV 3-D Secure identity authentication service.
It has been introduced to over 45,000 card-affiliated merchant sites, including e-commerce for physical goods, travel products, and service products.
For more details on ASUKA's service, click here▼
https://akuru-inc.com/service/asuka/
To request materials, click here ▼
https://akuru-inc.com/download/pamphlet/
▪️Company Profiles
Company Name: ValueCommerce Co., Ltd.
Headquarters: Tokyo Garden Terrace Kioicho, Kioi Tower 21F, 1-3 Kioicho, Chiyoda-ku, Tokyo
President and CEO: Hitoshi Kagawa
Business Content: Customer acquisition and sales promotion support in the commerce and travel business domains, and promotion of digital transformation.
URL: https://www.valuecommerce.co.jp/
Company Name: Akuru Inc.
Headquarters: TDS Building 6F, 2-7-13 Mita, Minato-ku, Tokyo
President: Osamu Kondo
Business Content: Credit card fraud prevention solutions, chargeback guarantees, customer acquisition support services, etc.
URL: https://akuru-inc.com/
■ Background and Overview of the "ASUKA" Provision
Although the mandatory implementation of EMV 3-D Secure in April 2025 has strengthened anti-fraud measures across the industry, the Japan Credit Association reports that damages from credit card number theft reached 47.5 billion yen*1 in 2025, remaining at a high level.
In response to this situation, the Ministry of Economy, Trade and Industry published the "Credit Card Security Guidelines"*2 in March 2026, requiring card-affiliated merchants operating e-commerce sites to implement appropriate security measures.
To protect the "safe purchasing experience," card-affiliated merchants need to have security that can handle all stages of a transaction and build anti-fraud measures from a preventive perspective, rather than just a reactive one.
"DYNA IBE" had already implemented measures by introducing EMV 3-D Secure for advance card payments during accommodation reservations.
To further strengthen security against increasingly sophisticated fraud techniques and to counter card validity checks (credit master attacks) that can lead to number theft, the "ASUKA" credit card fraud detection and authentication system has been introduced. The target is the DYNATECH travel reservation service provided through DYNA IBE.
"ASUKA" is an advanced security system that detects signs of fraudulent use in real-time based on transaction and attribute information, and automatically performs card authentication.
Going forward, Akuru will collaborate with ValueCommerce to contribute to reducing the risk of fraudulent use and support the realization of safe and secure e-commerce sites.
*1 From the Japan Credit Association's "Status of Credit Card Fraud Damage."
URL:https://www.j-credit.or.jp/information/statistics/download/toukei_03_g.pdf
*2 Ministry of Economy, Trade and Industry "Credit Card Security Guidelines [Version 6.1]" March 2026
URL:https://www.j-credit.or.jp/security/pdf/Creditcardsecurityguidelines_6.1_published.pdf
■ About the Accommodation Reservation System "DYNA IBE"
This is our latest model of the accommodation reservation system, boasting a cumulative total of 8,300 installations (*). (Initial cost: 0 yen / Monthly fee: from 7,500 yen).
In addition to "meta-search integration" that automatically lists your own website plans on Google Hotel Ads and Yahoo! Search, this solution combines the expertise of ValueCommerce, which boasts one of Japan's leading affiliate networks, to help strengthen accommodation facilities' own customer acquisition.
Furthermore, its simple two-step reservation process and various features that encourage bookings help improve the reservation completion rate on your own site. By utilizing points and coupons for members, you can also expect to acquire repeat customers.
https://www.dyn.co.jp/service/ibe/
*As of August 2025, cumulative number of reservation system installations.
■ About "ASUKA"
This service provides comprehensive security measures required in the credit card industry, including countermeasures against credit master/mass attacks, attribute/behavior analysis and verification against fraudulent shipping addresses for third-party fraud prevention, and the EMV 3-D Secure identity authentication service.
It has been introduced to over 45,000 card-affiliated merchant sites, including e-commerce for physical goods, travel products, and service products.
For more details on ASUKA's service, click here▼
https://akuru-inc.com/service/asuka/
To request materials, click here ▼
https://akuru-inc.com/download/pamphlet/
▪️Company Profiles
Company Name: ValueCommerce Co., Ltd.
Headquarters: Tokyo Garden Terrace Kioicho, Kioi Tower 21F, 1-3 Kioicho, Chiyoda-ku, Tokyo
President and CEO: Hitoshi Kagawa
Business Content: Customer acquisition and sales promotion support in the commerce and travel business domains, and promotion of digital transformation.
URL: https://www.valuecommerce.co.jp/
Company Name: Akuru Inc.
Headquarters: TDS Building 6F, 2-7-13 Mita, Minato-ku, Tokyo
President: Osamu Kondo
Business Content: Credit card fraud prevention solutions, chargeback guarantees, customer acquisition support services, etc.
URL: https://akuru-inc.com/