A 5-piece assortment in collaboration with Mijumaru.

Akafuku Co., Ltd. (Ise City, Mie Prefecture, President and Representative Director: Tomoe Hamada) will launch a new regional product, "Pearl Salt and Owase Natsumikan Mochi Mie Prefecture x Mijumaru Ver.," in collaboration with Mie's supporting Pokémon "Mijumaru" through its Japanese and Western confectionery brand "Isuzu Chaya."

This product is a special project commemorating the 150th anniversary of Mie Prefecture's establishment. It is an assortment of two types of ankoromochi: one made with "pearl salt" produced from seawater in Minamiise Town, and another with a refreshing aroma, made with special peel from Mie Prefecture's "Owase Natsumikan" mixed into the anko. This 5-piece assortment allows you to enjoy two different flavors. Sales will begin sequentially on July 4, 2026 (Saturday).

The "San" series from Isuzu Chaya utilizes Akafuku's long-cultivated "anko" (sweet bean paste) techniques, combining it with ingredients such as fruits and chocolate to express the depth and flavor of "anko" in a new form as mochi confectionery.

Design package featuring Mie's supporting Pokémon "Mijumaru," inspired by the sea of Mie and using pearl salt and Owase Natsumikan peel.

In this product, based on the "sea" and "water" imagery, reflecting that Mijumaru, appointed as Mie's supporting Pokémon, is a "water-type" Pokémon and that Mie Prefecture is blessed with coastal resources, we have expressed Mie's nature and climate through mochi confectionery.

"Pearl Salt" uses salt carefully made from seawater drawn from Minamiise Town. It is characterized by its subtle saltiness and mellow, gentle flavor. The ankoromochi is shaped into balls, resembling pearls.

"Owase Natsumikan Mochi" is an ankoromochi mixed with peel from Mie Prefecture's Owase Natsumikan, offering a refreshing aroma, balanced acidity, and a slightly bitter taste.

This product allows you to enjoy the rich blessings of Mie's nature, the sea and the sun, together with the bright and energetic Mijumaru.

It will be sold at some directly managed stores within the prefecture and at Mie Terrace, as a confectionery that allows you to feel the charm of Mie up close, as well as a souvenir for sightseeing or returning home.

Product Details

Product Name: Pearl Salt and Owase Natsumikan Mochi Mie Prefecture x Mijumaru Ver.

Contents: 5-piece assortment

- Pearl Salt: 3 pieces - Owase Natsumikan: 2 pieces

Price: 1,000 yen (tax included)

Sales Locations

- Isuzu Chaya Main Store

- Isuzu Chaya Isuzugawa Store

- Akafuku Main Store

*Akafuku Main Store will sell from 5:00 AM to 9:00 AM on July 4 (Saturday) to July 12 (Sunday).

- Akafuku Naiku-mae Branch

- Akafuku Geku-mae Store

- Akafuku Kintetsu Department Store Yokkaichi Store

- EXPASA Goshosho Upper Line Akafuku Chaya

- Okage Yokocho Iseji Meisan Aji no Kan

*"Mijumaru's Summer" will be held at Okage Yokocho from July 4 (Saturday) to July 12 (Sunday). Sales will be available during this period.

- Mie Terrace

*For details, please contact Mie Terrace.

- Akafuku Official Online Shop

https://shop.akafuku.co.jp/

*The online shop will begin accepting orders from 10:00 AM on July 4 (Saturday), with shipping scheduled to start from July 21 (Tuesday).

Sales Period

Scheduled to go on sale sequentially from July 4, 2026 (Saturday)

*Sales start dates and sales days may vary by store.

*Please note that quantities are limited and we apologize for any instances of items being sold out.

●About the Product

The "San" series is a mochi confectionery series that focuses on ingredients grown under sunlight, such as strawberries, cacao, and chestnuts, with the flavor and depth of "anko" as the main feature.

Based on the "anko" techniques cultivated in Japanese confectionery making, we propose new flavors by combining Japanese and Western ingredients.

●About "Pokémon Local Acts"

Since April 2018, The Pokémon Company has been collaborating with various prefectures (Hokkaido, Iwate, Miyagi, Fukushima, Fukui, Mie, Tottori, Kagawa, Kochi, Nagasaki, Miyazaki, and Okinawa) on various initiatives under the "Pokémon Local Acts" program, where the usage fees for Pokémon are waived. "Pokémon Local Acts" aims to increase fans of both regions and individual Pokémon by selecting a "champion Pokémon" for each region and simultaneously promoting the charm of each area and each Pokémon both domestically and internationally.

- Pokémon Local Acts Official Website: https://local.pokemon.jp/

●About Mie's Supporting Pokémon "Mijumaru"

A "water-type" Pokémon classified as the "Raccoon Pokémon," appearing in the "Pokémon" game series. It was appointed as Mie's supporting Pokémon through a comprehensive partnership agreement between Mie Prefecture and The Pokémon Company. The reason for its selection is that "Mie" can also be read as "Miju," which has an affinity with the name "Mijumaru," and Mijumaru has a characteristic "shield" on its stomach that resembles a shell. Mie Prefecture is blessed with seafood such as pearl oysters (Akoya shells) and oysters, making Mijumaru a perfect Pokémon to promote and support Mie Prefecture. The selection was made with the hope that people will discover the charms of Mie Prefecture together with Mijumaru.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.

Pocket Monster, Pokémon, and Pokémon are trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.

Company Profile

Company Name: Akafuku Co., Ltd. Representative: Tomoe Hamada, President and Representative Director Location: 26 Urakanamichino-cho, Ise City, Mie Prefecture Founded: 1707 (Hōei 4) Business Activities: Manufacturing, sales, and development of Japanese and Western confectionery; planning and operation of stores.

Official Website: https://www.akafuku.co.jp/ Instagram: https://www.instagram.com/akafuku.official/

[Contact Information for Inquiries]

Akafuku Co., Ltd. General Information TEL: 0596-22-7000

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売