Sassy's popular toys get a long-awaited new color! "Candy Color" limited to Akachan Honpo to go on sale sequentially from July 1 (Wed)!

Akachan Honpo Co., Ltd. (Headquarters: Chuo-ku, Osaka https://www.akachan.jp) will release a limited edition Candy Color series for Akachan Honpo from the American brand "Sassy (Sassy)", imported and sold by Dadway Co., Ltd. (Headquarters: Yokohama, Kanagawa) as the official Japanese general distributor. The series will be sequentially available nationwide at Akachan Honpo stores and online shops (https://shop.akachan.jp) starting July 1, 2026 (Wed). Four popular products, including the "Chewable Bee", will be released in new colors to brighten up daily childcare.

Background of Development

Sassy was born with soft colors, retaining its educational elements that stimulate a baby's curiosity and develop their innate abilities. Sassy fans have long requested more color variations for standard products. This has now been realized in response to the needs of parents who want to "color their childcare more comfortably."

While maintaining the high contrast and colorful combinations that attract a baby's eyes, the new colors offer a cheerful, bright, and gentle palette for daily childcare. It's a Sassy Akachan Honpo limited edition color that captivates babies and makes them want to keep it close.

Product Features

Point 1: Educational Features that Support Growth

Based on developmental psychology, it stimulates a baby's vision, touch, and hearing in a complex way. It features symmetrical designs combining simple shapes and high-contrast vibrant colors that are easy for newborns to recognize even with blurry vision. Furthermore, the combination of diverse textures like smooth and bumpy surfaces, along with different materials that produce pleasant sounds, promotes the integration of vision, touch, and hearing.

Point 2: Also Recommended as a Gift

With prices ranging from ¥1,078 to ¥1,540 (tax included), these products are affordably priced. As these are limited edition colors only available at Akachan Honpo, they are also recommended as a unique and special gift.

Product Overview

The four wing parts are easy for a baby's small hands to grip, and each offers a different chewing sensation.

Product Name: Chewable Bee

Price: ¥980 (¥1,078 including tax)

Target Age: From around 3 months

Product URL: https://bit.ly/4aTPsg0

A rattle with a cute smiling face, featuring a symmetrical design that is easy for babies to recognize. It rattles when shaken and squeaks when the nose is pressed. The mirror on the back also allows for peek-a-boo fun.

Product Name: Smiley Mirror Rattle

Price: ¥1,400 (¥1,540 including tax)

Target Age: From around 3 months

Product URL: https://bit.ly/4vprVfu

A ball-shaped rattle that encourages babies to follow it with their eyes as it rolls, and its gentle rolling sound pleasantly stimulates their hearing. Its easy-to-grip size makes it a great first toy.

Product Name: Rolling Ball

Price: ¥980 (¥1,078 including tax)

Target Age: From 0 months

Product URL: https://bit.ly/4uGhOBG

A ring-shaped rattle that is easy to hold, with colorful beads inside that make a sound each time it's shaken. Gripping, shaking, and looking at it gently stimulates a baby's brain and senses.

Product Name: Beads Rattle

Price: ¥980 (¥1,078 including tax)

Target Age: From 0 months

Product URL: https://bit.ly/43GTULi

Online Shop Here: https://bit.ly/4aprtFB

About Sassy

Sassy is an educational toy brand founded in the United States in the 1980s. Developed in collaboration with experts in child developmental psychology, its products stimulate a baby's curiosity and develop their innate abilities through high-contrast colors that are easy for babies to recognize, diverse textures such as bumpy and smooth surfaces, and engaging features involving sound, light, and movement.

Official Instagram: https://www.instagram.com/sassybaby_jp/

About Dadway Co., Ltd.

"A fun-filled everyday life with children."

Founded in 1992. We bring "special" childcare products discovered from around the world to Japan. Instead of rigidly fitting them into Japanese molds, we maximize their value together with our partners and customers by leveraging the inherent brilliance of the brands. We also utilize our expertise to infuse functionality and design with the "essence" necessary for daily life, creating products together with manufacturers. We weave together the best of the world and Japan, adding color to families' everyday lives. We are responsible for the import and sale of Sassy as the official Japanese general distributor, and the brand has a track record of being loved by Japanese families for 25 years since 2001.

URL: https://www.dadway.com/

About Akachan Honpo

Akachan Honpo's corporate message is "Smile-filled childcare. Akachan Honpo." We aim to provide products, services, and information that are tailored to our customers' feelings.

https://www.akachan.jp