Spreading Smiles in Child-rearing, Nurturing the Future Together! Akachan Honpo: A Strong Ally for Pregnancy, Childbirth, and Parenting

Our company endorses April Dream, a project that aims to make April 1st a day for companies to announce their dreams. This press release represents Akachan Honpo's dream.

Akachan Honpo Co., Ltd. (Headquarters: Chuo-ku, Osaka https://www.akachan.jp) thoroughly understands life with a baby, confronts social issues related to child-rearing that emerge from this understanding, and strives to resolve them.

The Background to Our Dream

Modern society faces numerous social challenges surrounding pregnancy, childbirth, and child-rearing, including gender and partnerships, declining birthrates, and postpartum depression. There are even heartbreaking realities such as maternal suicide.

Akachan Honpo connects with 2 million people annually who are involved in pregnancy, childbirth, and child-rearing, supporting many mothers and fathers. For over 90 years since its founding, we have been close to parents during childbirth and child-rearing, earnestly addressing various social issues.

Childbirth and child-rearing can be challenging, things may not go as planned, and feelings of loneliness can arise.

However, we at Akachan Honpo know.

That child-rearing is filled with countless joys. That each moment of growing together is precious time that builds the future.

Therefore, we want to support everyone who lives with a baby.

Our dream is,

"To spread smiles in child-rearing and nurture the future together!"

Akachan Honpo aims to be a strong ally for everyone involved in child-rearing.

The Vision Embodied in the Akachan Honpo Brand

Together, we nurture the future.

"Child-rearing is nothing but hardship."

Such voices are common in the world.

Indeed, child-rearing is a continuous series of first-time experiences.

Things may not go as planned, and feelings of loneliness can arise.

But we know. That child-rearing is filled with countless joys.

That each moment of growing together is precious time that builds the future.

That is why we want to support. Everyone who lives with a baby.

Akachan Honpo aims to envision the future together and increase the happy moments spent with babies. For over 90 years, Akachan Honpo has observed life with babies, and has continuously stood by their side. From now on, we will continue to think of babies and families, listen to their voices of anxiety, worries, joys, and hopes, earnestly consider what we can do, and wholeheartedly stand by them.

We want to convey with all our heart.

That child-rearing is not something to be borne by families alone.

It's okay to rely on others when you can.

That there are many things and ways to make daily care a little easier.

It's okay to eliminate effort and make things easier.

That you can add color to your life and create enjoyable moments to suit your lifestyle.

It's okay to be yourself, not bound by conventions.

And above all, that life with a baby is happiness,

and the very hope that creates the future.

May tomorrow also be spent with a smile.

"Together, we nurture the future."

That is our pride and our mission.

To empathize with the many anxieties in child-rearing and solve inconveniences such as unknowns and troubles.

We believe that such activities will eventually lead to the realization of a society where people can face child-rearing with a smile. With a prayer that "life with a baby" not only in Japan but all over the world will be filled with colorful days.

"April Dream" is a project by PR TIMES where companies announce their dreams that they wish to achieve on April 1st.

We are earnestly striving to realize this dream.

[About Akachan Honpo]

Akachan Honpo's corporate message is "Smile Parenting. Akachan Honpo," and we aim to provide products, services, and information that are tailored to our customers' feelings.

https://www.akachan.jp