Ajinomoto's 'amino VITAL®' x Sukima Switch Video Submission Campaign 'Who is Zenryoku Shonen?' Starts April 23. Your 'Zenryoku (Full Power) Video' Will Be in a Collab MV This Summer!

Ajinomoto Co., Inc. (President: Shigeo Nakamura, Headquarters: Chuo-ku, Tokyo) will hold a user-participatory video submission campaign from Thursday, April 23, 2026, to Sunday, June 21, 2026, for its "amino VITAL®" series, which supports amino acid supplementation based on sports nutrition science. In collaboration with the popular artist "Sukima Switch's" signature song "Zenryoku Shonen (Full Power Boy)," the campaign invites users to post moments of "enjoying sports with all their might." In recent years, our company believes that there has been an increasing trend of "detachment from sports" among the adult generation, stemming from a mindset that views giving it their all, failing, or losing as embarrassing. "amino VITAL®," which celebrated its 30th anniversary last year, is launching this campaign to confront these issues and re-propose the "joy of engaging in sports with all one's might," without being constrained by success, failure, or skill level. Based on the videos submitted through this campaign, a collaboration music video for Sukima Switch's "Zenryoku Shonen" will be produced and is scheduled for release this summer. Along with that masterpiece loved across eras, we will deliver the value of enjoying the present with full power to modern Japan. Special Website: https://www.ajinomoto.co.jp/aminovital/special/zenryoku/ Planning Background: A Special Project Challenging the "Adult Detachment from Sports" With the arrival of spring, it is the season when more people start sports due to new lifestyles or club activities. However, according to a survey by the Japan Sports Agency*1, the percentage of the parenting and working prime generation (20s to 50s) who engage in sports at least one day a week is lower than other generations, remaining at about 50% for men and 40% for women. Compared to the student generation (18-24 years old), the result is more than 10 points lower for both men and women, clearly showing a detachment from sports after leaving school. We believe that behind this is not only the busyness of work, housework, and childcare, but also an adult-specific mindset: a hesitation toward sports itself, such as "I don't want to get hurt" or "It's embarrassing to try too hard," as well as a desire to avoid weaknesses and failures, thinking "It's embarrassing to be bad at it or to lose." In response to this "adult detachment from sports," "amino VITAL®," which celebrated its 30th anniversary last year and has long stayed close to the sports scene, is once again presenting the "joy of engaging in sports with all one's might." Without being bound by values like success or failure, good or bad, it's precisely because we are adults now that we should give our all and immerse ourselves in sports. We are launching this project to broadcast the true thrill that can only be experienced through such sports. *1 Source: Japan Sports Agency, FY2025 "Public Opinion Survey on the Implementation Status of Sports, etc." (Surveyed in November 2025) Collaboration with Sukima Switch's Signature Song "Zenryoku Shonen" In this project, we are collaborating with Sukima Switch's signature song "Zenryoku Shonen" to call for moments of "engaging in sports with all one's might" set to the music. "Zenryoku Shonen" is a song that depicts the conflict of trying hard but things not going as planned, and the figure of someone still trying to move forward. Since its release in 2005, it has been supported by many people across generations for over 20 years. For this project, we decided to collaborate with this song because we resonate with its message: "I'm trying hard but it's not going well. Yet, being at full power itself has value," and the value that "More than winning or losing, the experiences that made you laugh or cry are what stay in your heart." In sports as well, it is not just success or results; the very process of giving it your all has meaning. Through this project, we will widely broadcast such "value of full power." Implementation Overview ■ Name: "amino VITAL®" Who is Zenryoku Shonen? Campaign ■ Implementation Period: Thursday, April 23, 2026 - Sunday, June 21, 2026 ■ Special Website: https://www.ajinomoto.co.jp/aminovital/special/zenryoku/ ■ Videos: "amino VITAL®" who is Zenryoku Shonen_Message Video: https://youtu.be/92ZfdEESFcs "amino VITAL®" who is Zenryoku Shonen_Model Video Soccer Edition: https://youtube.com/shorts/oNwViOUL7CE *Other model videos are also available on the campaign site! ■ How to Participate: Shoot a video of yourself enjoying sports with all your might to Sukima Switch's song "Zenryoku Shonen." Follow the "amino VITAL®" official Instagram account "@aminovital_jp". Post it with the hashtags "#ZenryokuShonen" and "#aminoVITAL".