Ajinomoto Launches 'Spectator Heatstroke' Prevention Project; TimonD Appointed Support Captain
Ajinomoto has launched a project focusing on heatstroke risks during sports spectating, urging awareness for the nearly 50% of fans who experience symptoms and emphasizing proper hydration.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 04:30
- 🔍 Collected: June 10, 2026 at 19:51
- 🤖 AI Analyzed: June 10, 2026 at 22:00 (2h 9m after Collected)
Ajinomoto Co., Inc. held a press conference at Hitotsubashi Hall in Tokyo on June 10, 2026, to announce the launch of its AquaSolita 'Spectator Heatstroke' Prevention Project.
Heatstroke risks during outdoor sports spectating have become a significant social issue. A survey conducted in April 2026 revealed that approximately one in two spectators experience heatstroke-like symptoms. In response, the company launched this project to promote the importance of proper water and electrolyte replenishment under the concept of 'Supporting the Supporters.'
At the event, the comedy duo TimonD was appointed as 'Support Captains for Supporters.' Together with medical expert Dr. Hideki Taniguchi, they conducted a 'Passionate Lesson on Spectator Heatstroke' for the brass band of Waseda Jitsugyo Senior High School. The project plans to expand its activities, including the use of 'temperature-indicating stickers' that visualize heat levels during events.
Heatstroke risks during outdoor sports spectating have become a significant social issue. A survey conducted in April 2026 revealed that approximately one in two spectators experience heatstroke-like symptoms. In response, the company launched this project to promote the importance of proper water and electrolyte replenishment under the concept of 'Supporting the Supporters.'
At the event, the comedy duo TimonD was appointed as 'Support Captains for Supporters.' Together with medical expert Dr. Hideki Taniguchi, they conducted a 'Passionate Lesson on Spectator Heatstroke' for the brass band of Waseda Jitsugyo Senior High School. The project plans to expand its activities, including the use of 'temperature-indicating stickers' that visualize heat levels during events.
FAQ
「応援熱中症」対策プロジェクトとはどのような取り組みですか？
スポーツやイベントを応援する人の熱中症リスクに着目し、正しい水・電解質補給の重要性を発信することで対策の浸透を目指すプロジェクトです。大量の発汗やめまい等の症状が見られた際に、速やかに経口補水液を飲める環境づくりを啓発しています。
なぜ「応援する人」の熱中症対策が重要視されているのですか？
味の素株式会社の調査により、スポーツを応援する人の約2人に1人が熱中症とされる症状を経験していることが判明したためです。特に楽器演奏や声援を送る吹奏楽部などはリスクが高いとされています。
このプロジェクトでは具体的にどのような活動を行いますか？
熱中症対策の啓発授業の実施や、応援中の体温を可視化する「示温シール」の活用などを計画しています。学校や関連団体と連携し、業界を超えて対策の重要性を発信していきます。
「アクアソリタ®」はどのような製品ですか？
身体に必要な水と電解質を補給できる経口補水液のシリーズ製品です。運動時や応援時など、発汗による水分・電解質喪失時に適した補給手段として推奨されています。
発表会にはどのようなゲストが参加しましたか？
「応援する人の応援団長」に就任したお笑いコンビのティモンディさん、脱水症・熱中症専門医の谷口英喜医師、および早稲田実業学校高等部吹奏楽部の生徒が参加しました。