Ajinomoto Co., Inc. Signs Sponsorship Agreement with Pro Esports Team 'REJECT'
Ajinomoto Co., Inc. has signed a sponsorship agreement with the professional esports team 'REJECT' effective April 1, 2026. The company will provide nutritional support, including its frozen bento meals, to enhance player performance and promote well-being through its AminoScience® expertise.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 00:00
- 🔍 Collected: June 1, 2026 at 15:20
- 🤖 AI Analyzed: June 1, 2026 at 18:05 (2h 45m after Collected)
Ajinomoto Co., Inc. (President: Shigeo Nakamura; Headquarters: Chuo-ku, Tokyo) announced that it has signed a sponsorship agreement with the esports team 'REJECT,' operated by REJECT Inc. (CEO: Shoya Koyama; Headquarters: Minato-ku, Tokyo), effective April 1, 2026. Through this partnership, Ajinomoto aims to contribute to the esports sector by leveraging its AminoScience® expertise, including providing nutritional support through its frozen bento line, 'Aete,®.'
In recent years, the number of esports fans has grown steadily to 9.67 million as of 2024, a 113% increase year-on-year, with projections reaching nearly 15 million by 2026. Furthermore, esports is scheduled to be an official event at the 20th Asian Games in Nagoya, Aichi Prefecture, in 2026, raising expectations for further development in both competition and industry.
Ajinomoto has long supported athletes with nutritional guidance. The company believes that conditioning through diet and lifestyle habits is crucial for esports players to maintain high performance. By partnering with 'REJECT,' which competes at the highest domestic level with global ambitions, Ajinomoto aims to support performance improvement while promoting the importance of nutrition and the value of AminoScience® to the entire esports community. Specifically, the company will explore dietary habits tailored to esports players.
Under its purpose of 'contributing to the well-being of people, society, and the planet with AminoScience®,' Ajinomoto will support the development of the entire esports scene and contribute to the well-being of players and fans through this partnership.
[Overview of the Agreement with REJECT]
(1) Contract Period: April 1, 2026 – March 31, 2027
(2) Contract Amount: Not disclosed
(3) Rights Acquired: Provision of products to REJECT players and talent, cooperation in research on performance improvement, and collaboration in marketing activities.
In recent years, the number of esports fans has grown steadily to 9.67 million as of 2024, a 113% increase year-on-year, with projections reaching nearly 15 million by 2026. Furthermore, esports is scheduled to be an official event at the 20th Asian Games in Nagoya, Aichi Prefecture, in 2026, raising expectations for further development in both competition and industry.
Ajinomoto has long supported athletes with nutritional guidance. The company believes that conditioning through diet and lifestyle habits is crucial for esports players to maintain high performance. By partnering with 'REJECT,' which competes at the highest domestic level with global ambitions, Ajinomoto aims to support performance improvement while promoting the importance of nutrition and the value of AminoScience® to the entire esports community. Specifically, the company will explore dietary habits tailored to esports players.
Under its purpose of 'contributing to the well-being of people, society, and the planet with AminoScience®,' Ajinomoto will support the development of the entire esports scene and contribute to the well-being of players and fans through this partnership.
[Overview of the Agreement with REJECT]
(1) Contract Period: April 1, 2026 – March 31, 2027
(2) Contract Amount: Not disclosed
(3) Rights Acquired: Provision of products to REJECT players and talent, cooperation in research on performance improvement, and collaboration in marketing activities.
FAQ
Does Ajinomoto's esports entry affect the Taiwan market?
As esports is popular in Taiwan, this partnership highlights a potential model for nutritional support in the regional gaming industry.