Kaho, a Big Meat Lover, Immenses Herself in Enjoying Meat with a Dynamic Eating Style in the New TVCM for "Cook Do®" <Kyoku (Premium) Mala Twice-Cooked Pork>: "Cook Do® Kyoku: Enjoy Meat" to Air from Thursday, May 14

Ajinomoto Co., Inc. (President: Shigeo Nakamura, Headquarters: Chuo-ku, Tokyo) will broadcast nationwide a new TVCM, "Cook Do® Kyoku: Enjoy Meat," starting Thursday, May 14, 2026. This CM features actress Kaho, a passionate meat lover, as the image character for "Cook Do®" Kyoku (Premium) Series <Goku (Premium) Mala Twice-Cooked Pork>, a Chinese seasoning mix that delivers authentic and high-quality flavors to everyday dining tables and proposes special culinary experiences.

The theme of this CM is "Enjoy meat to the fullest." It significantly overturns the conventional notion that "Twice-Cooked Pork is eaten with vegetables like cabbage." Instead, it expresses the deliciousness of "meat-centric Twice-Cooked Pork," inspired by its roots in authentic Sichuan, China, through a world where Kaho, a meat lover, immerses herself in enjoying meat. The focus is on Kaho's dynamic eating style, as she passionately eats the "Kyoku Mala Twice-Cooked Pork that allows you to enjoy meat" with her chopsticks, along with the profound narration by Hiroshi Abe, familiar from the "Cook Do®" Kyoku series, which creates a luxurious and authentic atmosphere.

"Cook Do® Kyoku Mala Twice-Cooked Pork: Where all efforts are poured into making meat as delicious as possible" – Kaho expresses her immersion in meat with her whole body.

"Cook Do®" <Kyoku Mala Twice-Cooked Pork> is characterized by its rich, deep flavor brought out by abundant Chinese sauces, and a sauce that uses plenty of oil to maximize the deliciousness of meat, along with the aromatic spiciness of special chili oil and Sichuan pepper oil. All efforts were focused on how delicious meat could be made, aiming to create a "new option for enjoying meat that meat lovers will rave about." The "Cook Do® Kyoku: Enjoy Meat" CM begins with Kaho reaching for the Kyoku Mala Twice-Cooked Pork with her chopsticks. The moment she takes a bite, she enters a zero-gravity space of pure bliss. After that, she continues to eat the Kyoku Mala Twice-Cooked Pork without stopping, expressing her state of "being immersed in meat and enjoying meat."

Filming Episode

"Delicious!" – Kaho's genuine exclamation overflows for Kyoku Mala Twice-Cooked Pork! She expresses deliciousness with her whole body, mouth full.

Kaho, making her first appearance in the new "Cook Do®" Kyoku series CM, showed a powerful figure, eagerly devouring the substantial Kyoku Mala Twice-Cooked Pork, contrary to her clean image, once filming began. In the scene where she puts the Kyoku Mala Twice-Cooked Pork into her mouth, a genuine "Delicious!" spontaneously escaped her lips after the first take. Throughout the filming, she continued to groan "Mmm!" and exclaim "Delicious!" loudly after cuts, fully savoring the authentic taste. Furthermore, she showed an inquisitive side, asking with surprise, "Did you just make this according to the recipe?" upon discovering how easily such an authentic taste could be created using "Cook Do®" <Kyoku Mala Twice-Cooked Pork>. Her acting, embodying "Enjoy meat to the fullest" as she brought the Kyoku Mala Twice-Cooked Pork to her mouth, garnered praise from the staff, who said, "She truly eats deliciously!" In scenes where she continued to eat until the cut was called, she filled her mouth with meat, swung her arms to express deliciousness with her whole body. Additionally, charming moments unique to Kaho were observed, such as a spontaneous smile breaking out due to the authentic deliciousness, or nodding in satisfaction as she ate.

Kaho struggles with a difficult posture to create the floating sensation of being immersed in meat, exclaiming "It's difficult!"

In the scene where she reaches for the Kyoku Mala Twice-Cooked Pork with her chopsticks, meticulous adjustments were made to the height of the chopsticks and the speed of her hand. To create the floating sensation in a zero-gravity space, Kaho maintained a difficult posture, extending both legs high for several seconds, while expressing a desire to eat the Kyoku Mala Twice-Cooked Pork in front of her. Although there were moments of struggle, exclaiming "It's difficult!", she successfully filmed a satisfactory scene after numerous takes.

New TVCM "Cook Do® Kyoku: Enjoy Meat" Cut Sheet

New TVCM Overview

Title: "Cook Do® Kyoku: Enjoy Meat"

Broadcast Region: Nationwide

Performers: Kaho

Hiroshi Abe (Narration)

Broadcast Start Date: Thursday, May 14, 2026

YouTube URL: "Cook Do® Kyoku: Enjoy Meat" (15 seconds) https://youtu.be/lZRGS9gOHgg

Performer Interview *Partial Excerpt*

Q. Please tell us your thoughts on being chosen to appear in the new "Cook Do®" Kyoku series TVCM this time.

A. I felt delighted to be able to participate in the world of "Cook Do®" Kyoku series TVCMs, which feature Hiroshi Abe and have a very stoic and cool atmosphere. Also, as a big meat lover myself, I was very honored to be part of this concept of "enjoying meat to the fullest."

Q. Please tell us your impressions of filming the CM.

A. The filming was as I thought...