"Auto Mirai Kezoji Park" Renaming Rights Contract Renewed

Aizawa Corporation (Headquarters: Isesaki City, Gunma Prefecture, Representative Director: Masahiko Kimura) is pleased to announce the renewal of the naming rights contract for Kezoji Park Amusement Park in Isesaki City. The usage period for the nickname "Auto Mirai Kezoji Park" will be extended for three years, from January 1, 2026, to December 31, 2028.

"Auto Mirai Kezoji Park" is a beloved amusement park in the region with free admission. It is one of Isesaki City's representative leisure spots, featuring a variety of attractions such as a water jet coaster, a merry-go-round, and the 65-meter-high Ferris wheel "Himawari."

The park is also known as a famous spot for cherry blossoms and azaleas, bustling with many families and visitors in the spring. The "Kezoji Park Flower Festival" is held from March 20 to May 10, with night illuminations of cherry blossoms and extended evening hours for the amusement park during the cherry blossom season. Furthermore, "Yozakura mi Night 2026" will be held from March 27 to April 7, marking a period where the facility's appeal is enhanced alongside the spring festivities.

Our company views this amusement park not merely as a leisure facility, but as a symbolic place connecting to the future.

Chairman Masao Aizawa, who came to Japan as a child and struggled with the language barrier, has a personal experience of being comforted by the time spent with his family at this very location. These experiences form the background of acquiring the naming rights, and the renewal of this contract embodies a desire to give back to the community and pass on this cherished place to the next generation as a space where everyone can enjoy themselves with peace of mind. Isesaki City has a particularly high number of foreign residents within Gunma Prefecture, with 17,320 foreign residents as of the end of December 2025, the highest in the prefecture.

Taking this regional characteristic into account, "Auto Mirai Kezoji Park" displays multilingual signage for greetings like "Welcome" and "Thank You." The aim is to create a space where visitors can naturally feel a sense of "welcome" and "gratitude." Multilingual signage goes beyond mere display; it contributes to a society where people of different languages and cultures can share time with peace of mind.