Does Well-Intentioned "Patting" Damage the Skin? Beauty Experts Point Out "NG" Skincare Habits and Ideal "Non-Contact" Skincare
Ivivid Co., Ltd. conducted a survey of 500 beauty professionals. The top "NG skincare" habit is "spreading with palms," which causes issues like friction and ingredient loss. Additionally, patting was pointed out to destroy the skin's barrier function. Expectations are rising for airbrush (non-contact) facial devices that reduce friction damage to zero.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 22:27 (59h 56m after Collected)
Ivivid Co., Ltd. (Representative Director: Hirooki Abe, Headquarters: Koganei City, Tokyo), which plans, develops, and sells beauty devices, conducted a survey on skincare targeting 500 beauty professionals.
Skincare is an essential daily routine, but the "method" might actually be causing skin problems.
This survey highlighted the reality of "NG skincare" that many people tend to fall into, and the potential of skincare using an "airbrush (non-contact)" which is drawing attention as a next-generation standard.
■ Survey Result Topics
- The #1 skincare you shouldn't do is "spreading with palms (uneven application)"
- Does patting lead to "destruction of barrier function"? Over 30% recognize the risk
- The most common prediction is that less than 30% are "doing skincare correctly"
- About 80% are convinced of the improvement in penetration efficiency by the "airbrush type"
- What are the challenges with current skincare methods?
First, we asked, "What is the one skincare method you definitely shouldn't do? (Multiple answers allowed)".
The most common answer was "Spreading with palms (uneven application) (38.6%)".
Next was "Patting (33%)", "Side-to-side cleansing or washing (32.4%)", and "Directing the shower directly at the face (29.0%)".
We also investigated in detail the reasons why each is not good.
When asked, "Why is spreading with palms not good for skincare? (Multiple answers allowed)", the answers were "Partial dryness due to 'uneven application' (39.2%)", "Decline in barrier function due to 'friction' (37.8%)", "Contact contamination by hand bacteria (31.2%)", and "Beauty ingredients are absorbed into the 'palms' (30.0%)".
The face has many irregularities (sides of the nose, around the eyes, face line, etc.), and it is difficult to apply evenly to the details with large palms. It is said that hand application inevitably creates a difference between "well-applied areas" and "completely unapplied areas," creating hidden dry zones.
In addition, when sliding the palms over the skin, "friction" inevitably occurs due to the unevenness of fingerprints and the resistance between the skin.
As this minute friction is repeated every day, the barrier function of the skin surface is scraped off, causing dry skin and sensitive skin to accelerate, so it can be seen that spreading using "hands" is not good.
Not only does it damage the skin, but the skin of the palms has a thicker stratum corneum than the face and is considered an organization with extremely high absorption capacity. Therefore, the moment you spread expensive lotion or beauty serum in your hands, most of the ingredients are absorbed into your palms, and the amount that reaches the essential face may be significantly reduced.
Next, we also asked about the reasons why "patting" is not good.
"Destruction of the skin's barrier function (stratum corneum) (41.2%)" was the most common, followed by "Damage to capillaries and 'red face' (37.8%)", "Induction of spots and dullness due to 'inflammatory pigmentation' (34.4%)", and "Acceleration of sagging and wrinkles due to 'friction' (33.0%)".
The stimulus of hitting the skin activates the melanocytes in the skin. The patting that you think is good actually causes microscopic inflammation repeatedly, and becomes a major cause of inviting "spots" and "overall dullness (worsening of melasma)" a few years later.
Even if you hit the skin with patting, the molecules of the lotion are not pushed deep inside. Rather, there is an aspect that the vibration of hitting causes the surface moisture to dance in the air and accelerate evaporation.
Are there few people who can do skincare in the correct way!?
From the survey so far, we have understood the wrong skincare methods and their main reasons.
Actually, when targeting women in their 20s to 50s, we asked beauty professionals how many people they think are doing skincare correctly.
Indeed, 90% recognized that more than half of the people are not able to do skincare in the correct way.
This discrepancy pointed out by experts lies in the limits of the "method" rather than individual lack of effort.
Friction and unevenness caused by hand application unconsciously place a burden on the skin and impair its original effects.
Isn't the shortcut to beautiful skin to review past habits and introduce "non-contact" and "highly efficient" penetration technology that reduces physical damage to zero into everyday life?
Graph 4
The option of an airbrush
We investigated the usefulness of the airbrush-type facial device "LINKA Crystal Mist", developed to build the ideal skin environment for the beauty brand "LINKA" developed by Ivivid Co., Ltd.
When asked, "Do you think the 'airbrush type' improves the penetration speed and depth into the stratum corneum compared to hand application?"
Keywords:
Skincare is an essential daily routine, but the "method" might actually be causing skin problems.
This survey highlighted the reality of "NG skincare" that many people tend to fall into, and the potential of skincare using an "airbrush (non-contact)" which is drawing attention as a next-generation standard.
■ Survey Result Topics
- The #1 skincare you shouldn't do is "spreading with palms (uneven application)"
- Does patting lead to "destruction of barrier function"? Over 30% recognize the risk
- The most common prediction is that less than 30% are "doing skincare correctly"
- About 80% are convinced of the improvement in penetration efficiency by the "airbrush type"
- What are the challenges with current skincare methods?
First, we asked, "What is the one skincare method you definitely shouldn't do? (Multiple answers allowed)".
The most common answer was "Spreading with palms (uneven application) (38.6%)".
Next was "Patting (33%)", "Side-to-side cleansing or washing (32.4%)", and "Directing the shower directly at the face (29.0%)".
We also investigated in detail the reasons why each is not good.
When asked, "Why is spreading with palms not good for skincare? (Multiple answers allowed)", the answers were "Partial dryness due to 'uneven application' (39.2%)", "Decline in barrier function due to 'friction' (37.8%)", "Contact contamination by hand bacteria (31.2%)", and "Beauty ingredients are absorbed into the 'palms' (30.0%)".
The face has many irregularities (sides of the nose, around the eyes, face line, etc.), and it is difficult to apply evenly to the details with large palms. It is said that hand application inevitably creates a difference between "well-applied areas" and "completely unapplied areas," creating hidden dry zones.
In addition, when sliding the palms over the skin, "friction" inevitably occurs due to the unevenness of fingerprints and the resistance between the skin.
As this minute friction is repeated every day, the barrier function of the skin surface is scraped off, causing dry skin and sensitive skin to accelerate, so it can be seen that spreading using "hands" is not good.
Not only does it damage the skin, but the skin of the palms has a thicker stratum corneum than the face and is considered an organization with extremely high absorption capacity. Therefore, the moment you spread expensive lotion or beauty serum in your hands, most of the ingredients are absorbed into your palms, and the amount that reaches the essential face may be significantly reduced.
Next, we also asked about the reasons why "patting" is not good.
"Destruction of the skin's barrier function (stratum corneum) (41.2%)" was the most common, followed by "Damage to capillaries and 'red face' (37.8%)", "Induction of spots and dullness due to 'inflammatory pigmentation' (34.4%)", and "Acceleration of sagging and wrinkles due to 'friction' (33.0%)".
The stimulus of hitting the skin activates the melanocytes in the skin. The patting that you think is good actually causes microscopic inflammation repeatedly, and becomes a major cause of inviting "spots" and "overall dullness (worsening of melasma)" a few years later.
Even if you hit the skin with patting, the molecules of the lotion are not pushed deep inside. Rather, there is an aspect that the vibration of hitting causes the surface moisture to dance in the air and accelerate evaporation.
Are there few people who can do skincare in the correct way!?
From the survey so far, we have understood the wrong skincare methods and their main reasons.
Actually, when targeting women in their 20s to 50s, we asked beauty professionals how many people they think are doing skincare correctly.
Indeed, 90% recognized that more than half of the people are not able to do skincare in the correct way.
This discrepancy pointed out by experts lies in the limits of the "method" rather than individual lack of effort.
Friction and unevenness caused by hand application unconsciously place a burden on the skin and impair its original effects.
Isn't the shortcut to beautiful skin to review past habits and introduce "non-contact" and "highly efficient" penetration technology that reduces physical damage to zero into everyday life?
Graph 4
The option of an airbrush
We investigated the usefulness of the airbrush-type facial device "LINKA Crystal Mist", developed to build the ideal skin environment for the beauty brand "LINKA" developed by Ivivid Co., Ltd.
When asked, "Do you think the 'airbrush type' improves the penetration speed and depth into the stratum corneum compared to hand application?"
Keywords:
FAQ
美容のプロが指摘する「やってはいけないスキンケア」の1位は何ですか？
「手のひらによる塗り広げ（塗りムラ）」です。塗りムラによる部分乾燥や摩擦によるバリア機能の低下、成分が手の手のひらに吸収されてしまうことが理由として挙げられています。
スキンケアでパッティングをするのが良くない理由は何ですか？
肌のバリア機能（角質層）が破壊されることや、毛細血管へのダメージ、微細な炎症によるシミ・くすみの誘発、摩擦によるたるみ・シワの加速を引き起こす恐れがあるためです。
手で化粧水や美容液を塗ると成分はどうなりますか？
手のひらの皮膚は角質層が厚く吸収力が高いため、大部分の成分が手に吸収されてしまい、顔に届く量が大幅に減ってしまう可能性があります。
美容家の調査によると、正しくスキンケアができている人はどのくらいいますか？
美容家の9割が、半数以上の女性が正しい方法でスキンケアができていないと認識しています。
手塗りに代わる理想のスキンケア手法として何が提案されていますか？
物理的ダメージをゼロにする「非接触」かつ「高効率」な浸透技術である「エアブラシ型」美顔器（例：LINKA クリスタルミスト）によるスキンケアが提案されています。