[New Product] Just put it in your usual shoes! "Bikyaku Sensei" joins the insole series! Patented technology to improve from your feet. Two types available to choose from based on concerns and goals.

New Product "Bikyaku Sensei" Existing Popular Product "Taikan Sensei"

■ Background of Development: Giving shape to the founding principle "the importance of feet"

Aishitoto Co., Ltd. (Nakagawa City, Fukuoka Prefecture, Representative: Hatsue Iwamoto)'s journey began not with the collagen jelly that has now become its namesake, but with a pair of "stockings."

Behind this is the teaching Hatsue Iwamoto received from her late father: "The foot is the second heart" and "People decline from their feet." These words, which preach the importance of walking and caring for one's feet, still form the foundation of our product development.

Representative Iwamoto herself, at 65 years old, maintains slender and healthy legs without experiencing knee pain, truly embodying "health from the feet." The new product "Bikyaku Sensei" embodies the unchanging wish from the company's founding: "We want everyone to walk energetically and beautifully on their own feet, no matter their age."

Hatsue Iwamoto, Representative

■ Aishitoto Insole Series "Two Important Points"

This series is a reliable Japanese-made product recommended by foot professionals (Insole Meister Tomokazu Nasu). By simply inserting them into your shoes, they support comfortable walking through the following two approaches:

*Insole Meister: A person with specialized qualifications in creating and guiding insoles

Point 1: Support the arch of the foot and stabilize the body

・Designed for a comfortable standing posture: Supports the arch and heel, assisting standing posture.
・Actively use your toes: The design encourages conscious use of the toes, enhancing awareness of walking to balance the whole body.

Point 2: Encourage correct walking posture

・Grip the ground: Stimulation to the forefoot guides the user to use even the little toe to grip the ground in a balanced way.
・Natural beautiful posture: Conscious use of the toes supports comfortable walking, leading to a natural beautiful posture.

■ Product Lineup: Two types to choose from

1. New Release, Limited Quantity "Bikyaku Sensei" (Beautiful Legs Specialization Type)

This is the latest model based on the concept of "improving from the feet, designed with beautiful legs in mind."

・Unique design that stimulates the sole of the foot with "points": Adopts an original design that deliberately stimulates the arch with "points." This activates the muscles key to beautiful legs, supporting light and beautiful walking.
・Total support: Provides total support for posture, core body, and even walking style.

2. "Taikan Sensei" (Impact Absorption Type for Walking)

This type is specialized in "supporting overall body balance and making daily movements easier," assisting walking from the feet.

・Impact absorption and dispersion: Simply by inserting them into shoes, they disperse and absorb pressure on the sole of the foot, alleviating impact.

■ Product Convenience

・Anyone can use it!

It can be used not only by women but also by growing children and men concerned about their posture.

・Just place it in your usual shoes

Simply insert it into any athletic shoes, walking shoes, or heeled shoes to complete the setup.

・Size adjustment OK

It can be cut with scissors to fit your foot size, so it fits perfectly even for those with small feet.

■ Product Overview

・Standard price: 9,000 yen each (tax included)
・Bundle set with free combination: 3 pairs for 25,000 yen (tax included) – 2,000 yen cheaper than buying individually, with free combination of sizes and types.
・Size range: 23cm / 24cm / 25cm / 27cm (27cm only for Taikan Sensei)
・Sales: Official website

https://aishitoto.co.jp/Form/Product/ProductList.aspx?shop=0&swrd=%E3%82%A4%E3%83%B3%E3%82%BD%E3%83%BC%E3%83%AB
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