AISEE CONNECT Launches Sponsorship Program 'Knowledge Sponsor' to Support Sports Industry Challenges with AI Education

AISEE CONNECT Inc. (CEO: Riki Matsuyama, hereinafter "AISEE CONNECT") is launching a new sponsorship program, "Knowledge Sponsor," offering AI education (training and e-learning) for sports teams, athletes, and fans.

This program adds a new option of "knowledge (AI education)" to traditional financial and material support, providing a novel approach to the challenges facing the sports industry.

*The person depicted in the image was created using generative AI.

1. Background and Objectives

In our efforts to support careers through AI education, we have received numerous consultations regarding athletes' "dual careers (balancing sports and work)" and their "second careers after retirement." While the period dedicated to athletic pursuits is limited, life continues for many years afterward. Many athletes face anxiety about their post-retirement careers, with a significant number citing "lack of business skills and work experience" as a reason*1.

In Japan, approximately 70% of companies cite "lack of literacy and skills" as a challenge in AI utilization*2. As the need for AI utilization grows in team operations and club management, including front office duties, public relations/SNS, and fan data utilization, securing AI/IT personnel is expected to become an even greater challenge.

AISEE CONNECT has been developing its AI education business with the aim of enabling individuals who want to work to build careers that suit them by leveraging AI and IT as new strengths, and helping companies find the talent needed in the AI era. Through practical AI learning and career support at "AISEE," Japan's first specialized AI administrative school for women, we are working to transform "past weaknesses into future strengths."

Against this backdrop, as a new initiative to realize our vision, we are launching "Knowledge Sponsor," a new form of sponsorship that extends our accumulated AI education expertise to athletes, clubs, and fans.

As a new option of "knowledge" alongside traditional financial and material support. To provide athletes with knowledge they can use throughout their lives.

AISEE CONNECT aims to create a society where technological advancements lead to individual happiness through this program.

*1 Based on various awareness surveys regarding athlete careers (compiled by our company) *2 NRI "Survey on IT Utilization (2025)" (November 2025)

2. About the Sponsorship Program "Knowledge Sponsor"

This program offers "AI education (knowledge)" to teams, athletes, and fans as a new sponsorship asset alongside "money" and "goods."

Provided Services (Examples)

Target

Provided Services (Examples)

Objective

For Athletes

AI Literacy Course / AI Skill Acquisition Course

Support dual careers (balancing sports and work) and second careers after retirement with "AI skills." Practical content that can be learned during their active careers.

For Staff

Front Office/Club AX Training / AI Utilization Support for Club Management

Accelerate efficiency in front office operations, public relations, and SNS duties, and fan data utilization through "AX (AI Transformation)." Support through training and ongoing assistance.

For Fans

AI Classroom Invitation / Joint Seminars

Expand the circle of learning to the community and fans through invitations to AI classrooms, and communicate value together with the club.

In addition to operating "AISEE," Japan's first specialized AI administrative school for women, AISEE CONNECT has provided generative AI training to over 60 companies annually and developed extensive e-learning assets. As the first certified training institution for the IT Engineers Association's "AI Business Support Specialist" qualification, we support the system for AI talent development in society. Leveraging these achievements and expertise, we will support the challenges of everyone involved in sports.

3. Program Flow

The implementation flow is as follows:

Step

Content

1 Inquiry

Please contact us with your areas of interest or challenges.

2 Consultation on Content

We will discuss the team's or club's situation and requests to plan specific content.

3 AI Education Implementation

Based on the agreed content, we will provide AI education to athletes, staff, and fans.

4 Joint Promotion of Activities

We will jointly disseminate information on the results and activities of the initiative.

4. Target Audience for This Program (Expected)

This program is primarily intended for organizations and companies facing the following challenges:

Challenges

Promoting dual careers (balancing sports and work)

Preparation for second careers after retirement (acquiring business/IT skills, gathering career-related information, etc.)

AI/IT utilization (AX) in club/team operations, and strengthening public relations/fan engagement

Target Audience

Club Teams

Companies with corporate sports teams

League Operating Organizations

Other Sports Organizations and Support Groups

*There are no restrictions on sports, disciplines, or gender. We target a wide range of sports-related individuals.

5. About AISEE CONNECT

- Connecting the "aspirations" of those who challenge themselves with the "work" that supports their lives, through the power of AI. -

In an era of unprecedented technological evolution, AI is poised to dramatically change our lives, work, and future. Through our AI education business, we connect technology with people, and people with companies, transforming the progress of the times into a tangible force for individuals to achieve happiness.

Official Website: https://aiseeconnect.co.jp

6. Inquiries Regarding This Matter

This program will initially be offered through partnerships with a few teams and organizations, and the content will be refined through actual implementation. Therefore, the initial recruitment will be limited, and we may not be able to meet all expectations depending on the consultation situation. Please understand this in advance.

We would be delighted to partner with teams and organizations that recognize the need for this initiative and share its purpose. Please feel free to contact us for a consultation.

AISEE CONNECT Inc. Knowledge Sponsor Department

Mail: info@aiseeconnect.co.jp / Official HP: https://aiseeconnect.co.jp

© AISEE CONNECT