Rasukoi Signs First Partnership Agreement with Kanagawa Prefecture as a Middle-Aged Focused Matching App!
Rasukoi Inc., operator of the matching app 'Rasukoi', signed a partnership agreement with Kanagawa Prefecture on May 22, 2026, to promote the appropriate use of matching apps. As the first middle-aged-focused matching app to partner with a local government, it will support the mature generation by offering benefits such as marriage counseling to applicants of marriage hunting events.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 23:00
- 🔍 Collected: May 22, 2026 at 14:31
- 🤖 AI Analyzed: May 22, 2026 at 15:26 (54 min after Collected)
Rasukoi Inc. (Isaac Group, Head office: Shibuya-ku, Tokyo; CEO: Kosei Yamaguchi), which operates the matching app 'Rasukoi' for mature adults, signed a 'Partnership Agreement on the Promotion of Appropriate Use of Matching Apps' with Kanagawa Prefecture on May 22, 2026.
Rasukoi is the first middle-aged-focused matching app to sign a partnership agreement with the Kanagawa Prefecture marriage support project, 'Koi-Kana! Project.' Through this partnership, Rasukoi will provide marriage counseling by official advisors for women and a 50% discount coupon for the first month's subscription fee for men, specifically for applicants of marriage hunting events hosted by Kanagawa Prefecture who wish to receive these benefits.
## Rasukoi's Initiatives for Partnerships with Local Governments
Rasukoi has been building a structure for partnerships with local governments and public institutions to create safe and secure meeting spaces for the mature generation. Following the acquisition of IMS certification (Internet-based Marriage Introduction Service Certification System) in March 2026, the company established the 'Lifetime Activity and Partner Formation Support Desk' for local governments and businesses nationwide, creating a framework to support the formation of partnerships for the middle-aged and senior generations in local regions.
The partnership agreement with Kanagawa Prefecture is the first full-scale collaboration between Rasukoi and a local government since the opening of this desk.
## Background of the Agreement
Kanagawa Prefecture has a total population of approximately 9.22 million, with 2.34 million people over the age of 65, meaning more than one in four citizens is elderly, bringing the aging rate to 26.0%. For mature generations facing life milestones—such as those recovering from separation or bereavement, or those who have finished child-rearing—the need for safe and secure spaces to meet is increasing.
A survey conducted by the Rasukoi/Raskon Research Institute in 2025 showed that 87.6% of respondents agreed that 'love extends healthy life expectancy.' Another survey revealed that 88.7% of people in their 60s see themselves as 'active,' and about 90% believe that 'love has a positive impact on work,' suggesting that love in the middle-aged and senior generation contributes not only to personal physical and mental health but also to social vitality.
By providing a safe and secure meeting place as a middle-aged-focused matching app, Rasukoi presents a new option for Kanagawa Prefecture's marriage support business.
## Overview and Specific Initiatives of the Partnership
[Agreement Name] Partnership Agreement on the Promotion of Appropriate Use of Matching Apps
[Execution Date] May 22, 2026 (Friday)
[Partner] Kanagawa Prefecture
- Publishing a page on the 'Koi-Kana! Site' introducing the safety measures implemented by Rasukoi
- Providing unique benefits from Rasukoi to applicants of marriage hunting events hosted by Kanagawa Prefecture
### Benefits Provided by Rasukoi
- For Women: Marriage hunting lecture by a Rasukoi official advisor
An advisor who has supported many men and women in their marriage hunting journey will give a lecture on perspectives essential for the middle-aged generation and how to proceed with safe and secure encounters using matching apps.
- For Men: 50% off coupon for the first month's usage fee
Issuing a coupon that allows the use of paid features for 50% off in the first month. This provides an accessible entrance for middle-aged men who are beginners to matching apps to try it out easily.
## Comment from Kosei Yamaguchi, CEO of Rasukoi Inc.
'Meetings for the mature generation, who have accumulated life experience, do not follow the same path as those for younger generations. Rasukoi has been chosen by people over 40 as a space that embraces their individual backgrounds—such as divorce, bereavement, or starting anew after finishing child-rearing. By joining the Koi-Kana! Project as a matching app focused on the middle-aged, we hope to provide safe and secure options for the mature generation in Kanagawa Prefecture. We are committed to sincerely supporting the 'last love of life' for everyone in Kanagawa Prefecture.'
Rasukoi is the first middle-aged-focused matching app to sign a partnership agreement with the Kanagawa Prefecture marriage support project, 'Koi-Kana! Project.' Through this partnership, Rasukoi will provide marriage counseling by official advisors for women and a 50% discount coupon for the first month's subscription fee for men, specifically for applicants of marriage hunting events hosted by Kanagawa Prefecture who wish to receive these benefits.
## Rasukoi's Initiatives for Partnerships with Local Governments
Rasukoi has been building a structure for partnerships with local governments and public institutions to create safe and secure meeting spaces for the mature generation. Following the acquisition of IMS certification (Internet-based Marriage Introduction Service Certification System) in March 2026, the company established the 'Lifetime Activity and Partner Formation Support Desk' for local governments and businesses nationwide, creating a framework to support the formation of partnerships for the middle-aged and senior generations in local regions.
The partnership agreement with Kanagawa Prefecture is the first full-scale collaboration between Rasukoi and a local government since the opening of this desk.
## Background of the Agreement
Kanagawa Prefecture has a total population of approximately 9.22 million, with 2.34 million people over the age of 65, meaning more than one in four citizens is elderly, bringing the aging rate to 26.0%. For mature generations facing life milestones—such as those recovering from separation or bereavement, or those who have finished child-rearing—the need for safe and secure spaces to meet is increasing.
A survey conducted by the Rasukoi/Raskon Research Institute in 2025 showed that 87.6% of respondents agreed that 'love extends healthy life expectancy.' Another survey revealed that 88.7% of people in their 60s see themselves as 'active,' and about 90% believe that 'love has a positive impact on work,' suggesting that love in the middle-aged and senior generation contributes not only to personal physical and mental health but also to social vitality.
By providing a safe and secure meeting place as a middle-aged-focused matching app, Rasukoi presents a new option for Kanagawa Prefecture's marriage support business.
## Overview and Specific Initiatives of the Partnership
[Agreement Name] Partnership Agreement on the Promotion of Appropriate Use of Matching Apps
[Execution Date] May 22, 2026 (Friday)
[Partner] Kanagawa Prefecture
- Publishing a page on the 'Koi-Kana! Site' introducing the safety measures implemented by Rasukoi
- Providing unique benefits from Rasukoi to applicants of marriage hunting events hosted by Kanagawa Prefecture
### Benefits Provided by Rasukoi
- For Women: Marriage hunting lecture by a Rasukoi official advisor
An advisor who has supported many men and women in their marriage hunting journey will give a lecture on perspectives essential for the middle-aged generation and how to proceed with safe and secure encounters using matching apps.
- For Men: 50% off coupon for the first month's usage fee
Issuing a coupon that allows the use of paid features for 50% off in the first month. This provides an accessible entrance for middle-aged men who are beginners to matching apps to try it out easily.
## Comment from Kosei Yamaguchi, CEO of Rasukoi Inc.
'Meetings for the mature generation, who have accumulated life experience, do not follow the same path as those for younger generations. Rasukoi has been chosen by people over 40 as a space that embraces their individual backgrounds—such as divorce, bereavement, or starting anew after finishing child-rearing. By joining the Koi-Kana! Project as a matching app focused on the middle-aged, we hope to provide safe and secure options for the mature generation in Kanagawa Prefecture. We are committed to sincerely supporting the 'last love of life' for everyone in Kanagawa Prefecture.'
FAQ
ラス恋と神奈川県が締結した協定の目的は？
マッチングアプリの適正利用を促進し、中高年世代が安心・安全に出会える場を提供することを目的としています。
今回の連携協定により、どのような特典が提供されますか？
神奈川県主催の婚活イベント申込者のうち希望者に対し、女性向けにはラス恋公式アドバイザーによる婚活講演、男性向けには初月利用料50%オフクーポンが提供されます。
ラス恋はどのようなサービスですか？
株式会社ラス恋が運営する、人生経験を重ねた40歳以上の中高年世代に特化したマッチングアプリです。
ラス恋の自治体・公的機関連携の取り組みについて教えてください。
2026年3月に「生涯活躍・パートナー形成支援窓口」を開設し、全国の自治体や事業者向けに中高年世代のパートナー形成支援を行う体制を整備しています。神奈川県との連携が本格的な協働の第一号となります。
なぜ中高年世代の出会い支援が重要視されているのですか？
人生の節目を迎えた大人世代において、安心・安全な出会いの場の必要性が高まっており、また中高年世代の恋愛が心身の健康や社会的な活力につながるという意識調査の結果も背景にあります。