Las Koi Survey of 1,204 Users: 80% of Middle-Aged Adults Believe in 'Destiny,' 90% Refer to Fortune-Telling for Romance
A survey by the matching app 'Las Koi' for individuals in their 40s-60s revealed that 80% of middle-aged adults believe in destiny, and nearly 90% use fortune-telling as a reference for romance. The survey also ranked popular fortune-tellers among this demographic.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 21:39
- 🔍 Collected: April 23, 2026 at 13:01
- 🤖 AI Analyzed: April 23, 2026 at 23:45 (10h 43m after Collected)
Las Koi, a matching app operated by Las Koi Co., Ltd. (Isaac Group; Headquarters: Shibuya, Tokyo; CEO: Kosei Yamaguchi) catering to individuals in their 40s, 50s, and 60s, conducted a survey in March 2026 regarding 'Fortune-telling and Spiritual Consumption among Middle-aged and Seniors' among 1,204 users.
The survey found that 80% of users believe in 'destiny,' and 89.3% refer to fortune-telling or compatibility diagnosis in their romantic lives. In the overall ranking of trusted fortune-tellers, Hitomi Hoshi took 1st place, followed by Getters Iida in 2nd, and Kazuko Hosoki, who passed away in 2021, in 3rd, revealing her enduring support among the middle-aged even after her passing.
### Survey Overview
- **Name:** Reality Survey on Fortune-telling and Spiritual Consumption among Middle-Seniors
- **Period:** March 13 (Fri) – March 15 (Sun), 2026
- **Targets:** 1,204 users in their 40s to 70s
- **Method:** In-app questionnaire on 'Las Koi'
### Key Findings (Summary)
- **80% of middle-aged believe in 'Destiny':** 28.6% 'Strongly believe' and 51.4% 'Somewhat believe.' By marital history, 86.5% of those who experienced bereavement, 80.8% of divorcees, and 73.5% of unmarried people believe in fate.
- **90% have referred to fortune-telling for romance:** Only 10.7% said they 'Never referred to it.' 78.7% of women and 52.4% of men 'Often' or 'Sometimes' refer to it.
- **Over 70% of men spend on fortune-telling/lucky goods:** 89.6% of women and 74.8% of men purchase some form of spiritual goods or services.
- **Usage beyond romance:** Fortune-telling is used for 'Romance/Marriage' (1st) and 'Work/Career changes' (2nd). 75% of respondents have relied on fortune-telling at some point in their lives.
- **Trusted Fortune-tellers:** 1st Hitomi Hoshi, 2nd Getters Iida, 3rd Kazuko Hosoki. Notably, Kazuko Hosoki remains in the top 3 across all generations.
### Background
According to a Cabinet Office survey published in April 2026, single individuals feel loneliness approximately 3.8 times more than married ones. With the rise of late-life divorces and lifetime celibacy, the number of partnerless middle-aged adults is increasing. While many are stepping into the world of matching apps, decision-making in the later half of life can be daunting. Fortune-telling serves as a supportive presence for these users. Las Koi provides features like horoscope and compatibility tests, which are highly popular. The survey was conducted amidst a revival of interest in spiritual culture, such as the upcoming Netflix drama about Kazuko Hosoki and the normalization of MBTI among younger generations.
The survey found that 80% of users believe in 'destiny,' and 89.3% refer to fortune-telling or compatibility diagnosis in their romantic lives. In the overall ranking of trusted fortune-tellers, Hitomi Hoshi took 1st place, followed by Getters Iida in 2nd, and Kazuko Hosoki, who passed away in 2021, in 3rd, revealing her enduring support among the middle-aged even after her passing.
### Survey Overview
- **Name:** Reality Survey on Fortune-telling and Spiritual Consumption among Middle-Seniors
- **Period:** March 13 (Fri) – March 15 (Sun), 2026
- **Targets:** 1,204 users in their 40s to 70s
- **Method:** In-app questionnaire on 'Las Koi'
### Key Findings (Summary)
- **80% of middle-aged believe in 'Destiny':** 28.6% 'Strongly believe' and 51.4% 'Somewhat believe.' By marital history, 86.5% of those who experienced bereavement, 80.8% of divorcees, and 73.5% of unmarried people believe in fate.
- **90% have referred to fortune-telling for romance:** Only 10.7% said they 'Never referred to it.' 78.7% of women and 52.4% of men 'Often' or 'Sometimes' refer to it.
- **Over 70% of men spend on fortune-telling/lucky goods:** 89.6% of women and 74.8% of men purchase some form of spiritual goods or services.
- **Usage beyond romance:** Fortune-telling is used for 'Romance/Marriage' (1st) and 'Work/Career changes' (2nd). 75% of respondents have relied on fortune-telling at some point in their lives.
- **Trusted Fortune-tellers:** 1st Hitomi Hoshi, 2nd Getters Iida, 3rd Kazuko Hosoki. Notably, Kazuko Hosoki remains in the top 3 across all generations.
### Background
According to a Cabinet Office survey published in April 2026, single individuals feel loneliness approximately 3.8 times more than married ones. With the rise of late-life divorces and lifetime celibacy, the number of partnerless middle-aged adults is increasing. While many are stepping into the world of matching apps, decision-making in the later half of life can be daunting. Fortune-telling serves as a supportive presence for these users. Las Koi provides features like horoscope and compatibility tests, which are highly popular. The survey was conducted amidst a revival of interest in spiritual culture, such as the upcoming Netflix drama about Kazuko Hosoki and the normalization of MBTI among younger generations.