Announcement of "Synapusyu" Collaboration Diapers "Sukusuku Veil" Infomercial Broadcast Start
ETPI Co., Ltd. announces the start of infomercial broadcasts for its "Sukusuku Veil" baby diapers, a collaboration with the popular infant and toddler program "Synapusyu."
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- 📰 Published: April 2, 2026 at 19:01
ETPI Co., Ltd. (Headquarters: Adachi-ku, Tokyo; Representative Director: Lei Xingyang) is pleased to announce that infomercials for its baby disposable diapers "Sukusuku Veil," a collaboration with the popular infant and toddler program "Synapusyu" (broadcast every Monday to Friday at 7:30 AM on the TV Tokyo network), will begin airing on Thursday, April 2nd.
This infomercial aims to clearly convey the appeal of "Sukusuku Veil" with the gentle worldview of "Synapusyu," based on the concept of "diapers that gently accompany the daily lives of babies and families."
◆ Infomercial Overview
■ About "Sukusuku Veil"
"Sukusuku Veil" is a baby disposable diaper developed with the aim of gently enveloping a baby's delicate skin.
It adopts a thin and sleek design while incorporating a structure that absorbs firmly. It is designed not to hinder a baby's active movements, allowing for safe use throughout the day and even during sleep. Furthermore, gentle materials are used for the parts that touch the skin, achieving a comfortable feeling of use that gently wraps like a veil.
The design incorporates characters and color schemes from "Synapusyu," with features that naturally make daily diaper changes enjoyable. By balancing functionality and design, it delivers "peace of mind" and "excitement" to parenting time.
■ Development Background
In recent years, there has been a growing demand in childcare not only for "functionality" but also for "experiences that uplift one's mood."
"Sukusuku Veil" was born from the desire to not only ensure the comfort of babies but also to empathize with the feelings of families raising children.
The purpose of this infomercial is to convey such brand aspirations to a wider audience.
■ Synapusyu × AIRFRIC "Sukusuku Veil" Product Overview
Product Name: Synapusyu × AIRFRIC
"Sukusuku Veil"
Size Range: L size / Big (XL) size
・L size: 44 sheets
・Big size (XL): 38 sheets
Release Date: March 20, 2026
Manufacturer's Suggested Retail Price: 1600 yen (excluding tax)
*Designs and specifications may change.
≪"Synapusyu" Program Overview≫
"Synapusyu" is the first commercial TV program for infants and toddlers broadcast on the TV Tokyo network (6 stations) every Monday to Friday from 7:30 AM.
As a program that can be shown "when you want to show it, in the way you want to show it," it actively distributes content online, and as of March 2026, its official YouTube channel has over 850,000 subscribers. Furthermore, theatrical films were released in 2023 and 2025, with the cumulative audience for "Synapusyu THE MOVIE" exceeding 300,000. Since 2023, the concert event "Pusyu Song Fes" has been held annually, with many people, especially babies and their families, attending as their "first entertainment experience enjoyable from age 0."
【Title】"Synapusyu"
【Broadcast Time】Every Monday to Friday from 7:30 AM
【Broadcasting Stations】TV Tokyo, TV Osaka, TV Aichi, TV Setouchi, TV Hokkaido, TVQ Kyushu Broadcasting
【Distribution】Net mo TV Tokyo, U-NEXT, TVer, Anime Times, YouTube
【Official HP】https://www.tv-tokyo.co.jp/synapusyu/
【YouTube】@synapusyu https://www.youtube.com/@synapusyu
【X】@synapusyu https://x.com/synapusyu
【Instagram】@synapusyu https://www.instagram.com/synapusyu/
【TikTok】@synapusyu_official https://www.tiktok.com/@synapusyu_official
ⒸTV TOKYO
■ Future Developments
AIRFRIC will continue to develop products that cater to the daily lives of babies and families, listening to customer feedback. Through this collaboration, we aim to make daily parenting a more positive and heartwarming experience.
When using images, please include ©︎TV TOKYO.
FAQ
What kind of diapers are "Sukusuku Veil"?
They are disposable diapers designed to be gentle on a baby's delicate skin, thin yet highly absorbent. Featuring Synapusyu designs, they aim to make diaper changing a more enjoyable experience.
Where can I watch the infomercial?
The infomercial can be viewed during the "Synapusyu" program broadcast on TV Tokyo's six-station network, and also on YouTube. A YouTube link is provided in the press release.
What kind of program is "Synapusyu"?
It's a program for infants and toddlers broadcast on the TV Tokyo network, offering entertainment enjoyable from age 0. It's a popular show with over 850,000 subscribers on its YouTube channel.