【New Lifestyle Taipa Revolution】Zero time spent 'researching and hesitating' for contact lens selection. Technical terms made clear, new clear lenses for beginners launched!
AIRE Co., Ltd. is launching "maaru Me 1day," a 1-day disposable clear contact lens designed to eliminate the stress of choosing contacts, especially for the spring new lifestyle season. It aims to provide both time performance (Taipa) and peace of mind by thoroughly explaining technical terms and making selection easy for beginners.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 22:05
- 🔍 Collected: April 15, 2026 at 13:31
- 🤖 AI Analyzed: April 19, 2026 at 12:20 (94h 48m after Collected)
AIRE Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director and President: Ken Arae) will sequentially launch the 1-day disposable clear contact lens "maaru Me 1day" from April 15, 2026, primarily through e-commerce sites and contact lens retailers, targeting the spring new lifestyle season when many people debut with contact lenses.
- No more hesitation in choosing contact lenses. A new habit to maximize spring events and personal time by cutting down on daily shopping time.
In the busy spring season of new school years or employment, contact lens beginners often face the barrier of technical terms like "BC (Base Curve)" and "Water Content." Not knowing what to choose and having to research on other sites leads to "information gathering time loss," which has been a hidden stress for many.
This product aims to resolve such "inconvenience" in contact lens selection by thoroughly covering "basic knowledge you can't ask now" and terminology explanations within the product page. All questions can be resolved within the page, significantly reducing the time spent comparing and considering.
We want people to minimize the time spent worrying about essential purchases like contact lenses, and instead dedicate that saved time to enriching activities such as hobbies, work, or important events. Born from the "inconvenience" felt by our own employees, this new contact lens experience balances a sense of security with Taipa (Time Performance), smartly supporting your new lifestyle.
- 【Development Background】From 'stress of choosing' to 'peace of mind.' The brand 'maaru Me' born from young employees' real experiences.
This product was born from the bitter "real experiences" of a project team centered around young members within the company. What members faced during their contact lens debut was the barrier of difficult technical terms like "BC" and "Water Content." Not knowing what to buy, hours would pass while repeatedly searching... The origin of this development was the desire to resolve the earnest stress of beginners who felt "exhausted just by buying contact lenses."
The brand name "maaru Me" (maaru meaning 'round' or 'smooth') embodies the wish that the "thorny" feelings of irritation from the difficulty of choosing contact lenses would become "round" (smooth) by enabling smart and easy shopping.
■ Developer's Comment: "My own experience of almost giving up on my debut was the origin of this project."
"The trigger for this project was the bitter experience of the team members themselves. When I first tried to buy contact lenses, I hit a wall of technical terms and ended up wasting several hours not knowing which one was good. 'Why do I have to be so exhausted?' That question became the concept of this product.
We focused not only on lens quality but also on cutting the invisible cost of 'selection time.' The product page is designed so that beginners can confidently choose a product just by reading it. We hope that the time previously spent choosing contact lenses can now be used for choosing new clothes or spending time with loved ones. This spring, we wish that the daily lives of everyone taking a new step will be more free and fulfilling."
- maaru Me 1day Lens Features
- Moisturizing ingredient in preservative solution: The moisturizing ingredient "MPC polymer" forms a veil of moisture, which is expected to reduce dryness.
- UV cut: Contains UV absorbers, cutting harmful UV rays. (83% of UV-A, 98% of UV-B)
- Water content 42.5%・Non-ionic: Pursued a smooth wearing comfort and resistance to dirt.
- Wrap-in technology: Design where pigment does not directly touch the eye.
- Aspherical・High-resolution design: Allows for clear vision without distortion or blurriness.
- Product Overview
Product Name: maaru Me 1day
Sales Name: 1day UN/Eye Vision 58% Moist
Approval Number: 30800BZX00081A01/30200BZI00031000
Power: -0.50D～-5.00D (0.25D step)
-5.50D～-10.00D (0.50D step)
Base Curve: 8.70mm
Lens Diameter: 14.2mm
Water Content: 58%
UV absorber・Moisturizing ingredient included
Package: 30 lenses per box
Distributor: AIRE Co., Ltd.
Manufacturer/Distributor: AIRE Co., Ltd. / Kurabo Co., Ltd.
【Available sequentially at various EC malls and online shops】
Rakuten Ichiba
- No more hesitation in choosing contact lenses. A new habit to maximize spring events and personal time by cutting down on daily shopping time.
In the busy spring season of new school years or employment, contact lens beginners often face the barrier of technical terms like "BC (Base Curve)" and "Water Content." Not knowing what to choose and having to research on other sites leads to "information gathering time loss," which has been a hidden stress for many.
This product aims to resolve such "inconvenience" in contact lens selection by thoroughly covering "basic knowledge you can't ask now" and terminology explanations within the product page. All questions can be resolved within the page, significantly reducing the time spent comparing and considering.
We want people to minimize the time spent worrying about essential purchases like contact lenses, and instead dedicate that saved time to enriching activities such as hobbies, work, or important events. Born from the "inconvenience" felt by our own employees, this new contact lens experience balances a sense of security with Taipa (Time Performance), smartly supporting your new lifestyle.
- 【Development Background】From 'stress of choosing' to 'peace of mind.' The brand 'maaru Me' born from young employees' real experiences.
This product was born from the bitter "real experiences" of a project team centered around young members within the company. What members faced during their contact lens debut was the barrier of difficult technical terms like "BC" and "Water Content." Not knowing what to buy, hours would pass while repeatedly searching... The origin of this development was the desire to resolve the earnest stress of beginners who felt "exhausted just by buying contact lenses."
The brand name "maaru Me" (maaru meaning 'round' or 'smooth') embodies the wish that the "thorny" feelings of irritation from the difficulty of choosing contact lenses would become "round" (smooth) by enabling smart and easy shopping.
■ Developer's Comment: "My own experience of almost giving up on my debut was the origin of this project."
"The trigger for this project was the bitter experience of the team members themselves. When I first tried to buy contact lenses, I hit a wall of technical terms and ended up wasting several hours not knowing which one was good. 'Why do I have to be so exhausted?' That question became the concept of this product.
We focused not only on lens quality but also on cutting the invisible cost of 'selection time.' The product page is designed so that beginners can confidently choose a product just by reading it. We hope that the time previously spent choosing contact lenses can now be used for choosing new clothes or spending time with loved ones. This spring, we wish that the daily lives of everyone taking a new step will be more free and fulfilling."
- maaru Me 1day Lens Features
- Moisturizing ingredient in preservative solution: The moisturizing ingredient "MPC polymer" forms a veil of moisture, which is expected to reduce dryness.
- UV cut: Contains UV absorbers, cutting harmful UV rays. (83% of UV-A, 98% of UV-B)
- Water content 42.5%・Non-ionic: Pursued a smooth wearing comfort and resistance to dirt.
- Wrap-in technology: Design where pigment does not directly touch the eye.
- Aspherical・High-resolution design: Allows for clear vision without distortion or blurriness.
- Product Overview
Product Name: maaru Me 1day
Sales Name: 1day UN/Eye Vision 58% Moist
Approval Number: 30800BZX00081A01/30200BZI00031000
Power: -0.50D～-5.00D (0.25D step)
-5.50D～-10.00D (0.50D step)
Base Curve: 8.70mm
Lens Diameter: 14.2mm
Water Content: 58%
UV absorber・Moisturizing ingredient included
Package: 30 lenses per box
Distributor: AIRE Co., Ltd.
Manufacturer/Distributor: AIRE Co., Ltd. / Kurabo Co., Ltd.
【Available sequentially at various EC malls and online shops】
Rakuten Ichiba