● Airbnb Japan will become an Official Partner (Bronze Partner) for Gamba Osaka's 2026/27 season.
● To commemorate the official sponsorship agreement, a lodging campaign for Gamba Osaka supporters, "Stay at Airbnb and Cheer for Gamba Osaka! Campaign," will begin today.
Airbnb Japan, Inc. (hereinafter "Airbnb Japan"), the Japanese subsidiary of Airbnb, Inc. (Headquarters: San Francisco, California, USA; hereinafter "Airbnb"), announced today that it has signed an official partner (Bronze Partner) agreement with Gamba Osaka Co., Ltd. (hereinafter "Gamba Osaka") for the 2026/27 season.
Airbnb offers a wide variety of accommodations (listings) in over 220 countries and regions worldwide, including Japan. Gamba Osaka is a leading Japanese soccer club, boasting approximately 570,000 annual home game spectators (an average of about 30,000 per game, ranking 4th in the J.League) and having won 10 major titles. This partnership was formed due to the high compatibility between Gamba Osaka supporters' travel style – traveling for away games, gathering with friends around stadiums in various regions, and enjoying the local area both before and after matches – and Airbnb's offerings.
To commemorate the official sponsorship agreement, a lodging campaign for Gamba Osaka supporters, "Stay at Airbnb and Cheer for Gamba Osaka! Campaign," will begin today.
<"Stay at Airbnb and Cheer for Gamba Osaka! Campaign">
Period: Reservations and stays from July 1, 2026 (Wed) to October 11, 2026 (Fri) (J.League official matches begin August 7)
Campaign Details:
This campaign will be conducted in collaboration with V Point Marketing Co., Ltd., an official partner of Gamba Osaka. All customers who enter through the special landing page on Airbnb navi operated by V Point Marketing, complete the V Point usage procedure (ID linkage), and book and complete a stay of 10,000 yen or more on Airbnb during the campaign period for purposes such as watching soccer matches, will have their V Point accrual rate increased from the usual 0.5%*1 to 2.5%. Additionally, there will be a chance to win the following luxurious prizes through a lottery:
Participation Requirements:
● Enter through the special landing page https://airbnbnavi.tsite.jp/guest/campaign/gamba-osaka/
● Book and complete a stay of 10,000 yen or more on Airbnb between July 1, 2026, and September 30, 2026, after completing the V Point usage procedure (ID linkage)*2
Winner Announcement: Scheduled for early November 2026. Prizes will be sent by mail.
*1 1 point is earned for every 200 yen (excluding tax, after discounts). *2 Cannot be combined with other coupons.
<Gamba Osaka Representative Director, Hisato Mizutani> Gamba Osaka has many supporters throughout Japan, and away games are a special experience for our fans. We expect that this partnership with Airbnb will make our trips to various parts of the country even more fulfilling.
<Airbnb Japan, Inc. Representative Director, Shintaro Nakagawa> We are delighted that Airbnb can be a partner to enrich the journeys of Gamba Osaka supporters as they travel across Japan for away games and visit stadiums to watch matches. We hope that by experiencing unique local listings and interacting with local communities, they will further enhance their passion for cheering while enjoying their stays.
<About Gamba Osaka>
Gamba Osaka is a strong club that has participated since the J.League's inception, with approximately 570,000 annual home game spectators (an average of about 30,000 per game, ranking 4th in the J.League). Last season, they won the AFC Champions League 2 (ACL2) 25/26, bringing their total number of major titles to 10. Official Website: https://www.gamba-osaka.net/
<About Airbnb>
Airbnb was born in 2007 when two hosts hosted three guests in their San Francisco home. Since then, the number of hosts has grown to over 5.5 million, and guests have been welcomed over 2.5 billion times in almost every country and region worldwide. Hosts provide unique accommodations, experiences, and special services every day, allowing guests to feel a connection with the city and its people. Official Website: https://www.airbnb.jp/
*The names and logos "Airbnb," "エアビーアンドビー," and "エアビー" are registered trademarks of Airbnb, Inc.
FACT BOX
- Source: PR TIMES
- Category: パートナーシップ
- Organizations: Airbnb / Airbnb navi