AIQ Develops Target Analysis Platform "CASIO Targeting Persona (Tentative Name)" to Support Casio Computer's Product Planning

AIQ Inc. (Headquarters: Bunkyo-ku, Tokyo; President & CEO: Motomu Watanabe; hereinafter "AIQ") has developed "CASIO Targeting Persona (Tentative Name)," a target analysis platform to support the DX promotion in the product planning domain of Casio Computer Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President & CEO: Susumu Takano; hereinafter "Casio").

Since their capital and business alliance in 2024, AIQ and Casio have been promoting multiple co-creation projects aimed at transforming product development based on consumer understanding and creating new customer experience value.

This solution was born as a result of a DX support project spanning approximately 10 months, as part of these initiatives. Utilizing AIQ's proprietary patented technology "HUMANISE AI," it supports the advancement of decision-making in product planning activities by analyzing and visualizing consumer data, initially starting with data found on social media, based on their values and interests.

This platform will begin to be utilized by Casio's product planning department from July 2026.

Background

In recent years, the consumer product market has seen an acceleration in the diversification of needs and changes in the competitive environment, demanding faster and more accurate decision-making from companies.

On the other hand, in product planning, a significant amount of time and human resources are required to understand consumers, such as "who are we supported by?" and "why are we chosen?" This leads to challenges where analysis results tend to depend on the experience and intuition of the personnel in charge.

Under its mid-to-long-term management policy, Casio is promoting a transformation towards a user-centric product development process. To achieve this, AIQ has provided DX support for approximately 10 months, assisting with everything from assessing current operations and identifying issues to technical verification (PoC), MVP development, and full-scale implementation.

The "CASIO Targeting Persona (Tentative Name)" developed this time is a target analysis platform for the product planning domain, put into practical use with the aim of embedding consumer understanding-based decision-making within the organization.

About "CASIO Targeting Persona (Tentative Name)"

"CASIO Targeting Persona (Tentative Name)" is a target analysis platform that analyzes values, lifestyles, interests, and other aspects of consumers based on consumer data and visualizes target personas on a 3D map.

In its initial phase, it utilizes public information from Instagram, analyzing consumers based on product names, brand names, and hashtags. By positioning consumers in a unique 3D space based on the values and behavioral characteristics extracted by AI, it allows for an intuitive grasp of the characteristics of customer segments within the market and brand positioning.

This streamlines market and persona analysis, which traditionally took several weeks, and supports the advancement of consumer understanding in product planning and brand strategy development by providing a three-dimensional view of market structure, including "who supports us?" and "what is our position relative to competitors?"

Key Application Areas

Target analysis in product planning

Consideration of brand positioning

Competitive analysis and discovery of market opportunities

Understanding customers by region and market

Support for marketing strategy planning

Grasping changes in market trends

Furthermore, by designing the system so that AI analysis results can be reviewed and edited by humans, it achieves both transparency in analysis and practical usability.

Comment from Hiroshi Takahashi, General Manager of the Watch Business Unit, Casio Computer Co., Ltd.

As market environments and customer values diversify, and for a company like ours that operates brands globally, the importance of speedy product planning and development based on understanding consumer behavior and decision-making is increasing.

We expect "CASIO Targeting Persona (Tentative Name)" to be an effective tool for gaining new insights in product planning and development.

Through our collaboration with AIQ, we will further deepen our understanding of our customers and lead to the creation of new value.

Future Outlook

AIQ, together with Casio, has jointly developed "CASIO Targeting Persona (Tentative Name)" and will begin its use in the product planning department from July 2026.

Moving forward, we will improve its functionality through practical use in business operations, and aim to develop it into a decision-making platform based on consumer understanding, while considering the use of various consumer data, including social media data.

AIQ also aims to leverage the knowledge and technology gained from this initiative to eventually offer services that support data-driven decision-making in product planning and development.

[AIQ Inc. Company Overview] Company Name: AIQ Inc. Location: Koraku Mori Building 8F, 1-4-14 Koraku, Bunkyo-ku, Tokyo Representative: Motomu Watanabe, President & CEO, COO; Mutsumi Takamatsu, Representative Director & CTO URL: https://www.aiqlab.com/ Business Description: AIQ provides DX (Digital Transformation) for new CX (Customer Experience Creation) support using its proprietary patented technology "HUMANISE AI". It utilizes its proprietary patented technology "HUMANISE AI" in three areas: marketing strategy, application to digital clones, and DX strategy based on advanced customer understanding, providing optimal solutions to companies of various industries and scales.

[Casio Computer Co., Ltd. Company Overview] Company Name: Casio Computer Co., Ltd. Location: 1-6-2 Honmachi, Shibuya-ku, Tokyo Representative: Susumu Takano, Representative Director, President & CEO URL: https://www.casio.co.jp/ Business Description: Development and sales of watches, calculators, electronic musical instruments, etc.