New Entertainment Facility 'Gacha Gacha Market' to Open on the 1st Floor of 'Lions Team Store Flags' at Belluna Dome!!
A new experiential entertainment experience featuring high-end gacha at 2,000 yen per spin.
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- 📰 Published: March 31, 2026 at 19:00
AINEOS Inc. (Headquarters: Tokyo; CEO: Maaku Narita) will open a new entertainment facility, 'Gacha Gacha Market,' on the first floor of the 'Lions Team Store Flags' inside Belluna Dome on Tuesday, March 31, 2026, coinciding with the home opener.
In recent years, the capsule toy market has continued to expand, with rising price points and increasingly sophisticated experiential value. Against this backdrop, AINEOS is launching a high-end gacha business that differentiates itself from the traditional low-price capsule toy market.
This facility will provide a new form of 'experiential entertainment' that goes beyond the framework of conventional capsule toys, centered on high-end gacha priced at 2,000 yen per spin. Linked with sports viewing, it offers visitors an unprecedented sense of excitement and a special purchasing experience.
Furthermore, this project was planned as new content to enhance the stay value for visitors at Belluna Dome, the home of the Saitama Seibu Lions, with the goal of providing enjoyment to fans visiting the stadium.
For the original character of 'Gacha Gacha Market,' we have appointed art director Hideyuki Tanaka, who led Tokyo culture in the late 1990s and early 2000s. Mr. Tanaka has drawn this character specifically for this project. The development of original merchandise using this character is also planned.
AINEOS will continue to work on creating new value that fuses sports and entertainment.
■ Product Character: 'Lions Yell'
Named 'Lions Yell' from the initial 'L' of the Lions, the name combines 'yell' (to cheer) and 'El' (meaning 'God' in Hebrew and Semitic languages). This name embodies the wish to cheer for the Lions together with the fans and to fill the team with that passion.
■ Store Details
- Address: 2135 Kamiyamaguchi, Tokorozawa, Saitama
- Opening: March 31 (Tue) 15:00
In recent years, the capsule toy market has continued to expand, with rising price points and increasingly sophisticated experiential value. Against this backdrop, AINEOS is launching a high-end gacha business that differentiates itself from the traditional low-price capsule toy market.
This facility will provide a new form of 'experiential entertainment' that goes beyond the framework of conventional capsule toys, centered on high-end gacha priced at 2,000 yen per spin. Linked with sports viewing, it offers visitors an unprecedented sense of excitement and a special purchasing experience.
Furthermore, this project was planned as new content to enhance the stay value for visitors at Belluna Dome, the home of the Saitama Seibu Lions, with the goal of providing enjoyment to fans visiting the stadium.
For the original character of 'Gacha Gacha Market,' we have appointed art director Hideyuki Tanaka, who led Tokyo culture in the late 1990s and early 2000s. Mr. Tanaka has drawn this character specifically for this project. The development of original merchandise using this character is also planned.
AINEOS will continue to work on creating new value that fuses sports and entertainment.
■ Product Character: 'Lions Yell'
Named 'Lions Yell' from the initial 'L' of the Lions, the name combines 'yell' (to cheer) and 'El' (meaning 'God' in Hebrew and Semitic languages). This name embodies the wish to cheer for the Lions together with the fans and to fill the team with that passion.
■ Store Details
- Address: 2135 Kamiyamaguchi, Tokorozawa, Saitama
- Opening: March 31 (Tue) 15:00
FAQ
Where is Gacha Gacha Market located?
It will open on the 1st floor of 'Lions Team Store Flags' inside Belluna Dome.
When does it open?
It is scheduled to open on Tuesday, March 31, 2026, at 15:00.
What kind of prizes are available?
In addition to original merchandise, treasure items such as player-model bats and gloves are available.