New Entertainment Facility 'Gachagacha Market' Opens on 1st Floor of Belluna Dome's 'Lions Team Store Flags'!

March 31, 2026

AINEOS Co., Ltd. is opening a new entertainment facility called 'Gachagacha Market' on the first floor of the 'Lions Team Store Flags' inside Belluna Dome. This facility, focusing on high-priced gacha (capsule toy) experiences at 2000 yen per play, aims to provide a new type of experiential entertainment linked to sports viewing. The project, designed to enhance the value of visitors' time at the Saitama Seibu Lions' home stadium, features original characters created by art director Hideyuki Tanaka.

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📰 Published: March 31, 2026 at 19:00
🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
🤖 AI Analyzed: April 17, 2026 at 01:28 (371h 48m after Collected)

AINEOS Co., Ltd. (Headquarters: Tokyo, Representative Director: Maaku Narita) will open a new entertainment facility, 'Gachagacha Market,' on the first floor of the 'Lions Team Store Flags' inside Belluna Dome on Tuesday, March 31, 2026, coinciding with the home opener.

In recent years, the gachagacha market has continued to expand, with rising price points and increasing sophistication of experiential value. Against this backdrop, AINEOS is developing a high-value gacha business that stands apart from traditional low-priced capsule toy businesses.

This facility will offer new 'experiential entertainment' that goes beyond the conventional scope of capsule toys, centered around high-priced gacha at 2,000 yen per play. Linked with sports viewing, it will allow visitors to experience an unprecedented sense of excitement and a special purchasing experience.

This project was also planned as new content to enhance the value of visitors' stay at Belluna Dome, the home stadium of the Saitama Seibu Lions, aiming to entertain customers visiting the stadium.

Art director Hideyuki Tanaka, who led Tokyo culture from the late 1990s to the early 2000s, has been appointed to create the original characters for 'Gachagacha Market.' Mr. Tanaka has specially drawn these characters for this occasion. The development of original merchandise using these characters is also planned.

AINEOS will continue to create new value by integrating sports and entertainment.

■Product Character 'Lions Yell'

Named after the initial 'L' of the Lions, 'Lions Yell' is a combination of 'yell,' which means to cheer in English, and 'El,' which means 'God' in Hebrew and Semitic languages. This name embodies the wish to unite with fans to cheer on the Lions and fill the team with that spirit.