I'm Factory Co., Ltd. Renews Corporate Logo and Formulates New Corporate Philosophy (Philosophy / Mission / Vision)
I'm Factory, an IT engineer HR service provider, renewed its corporate logo and MVV on April 2, 2026, shifting focus to relationship design in the AI/DX era.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 01:00
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 21, 2026 at 06:35 (442h 59m after Collected)
I'm Factory Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kanae Kuri; hereinafter "the Company") announces that it has renewed its corporate logo and formulated a new corporate philosophy (Philosophy / Mission / Vision) effective April 2, 2026.
1. Background of the Change
Since its founding in July 2008, the Company has developed human resources services specialized in the IT engineer domain and has contributed to the development of Japan's IT and digital domains.
In recent years, the industrial structure and work styles have changed significantly due to the advancement of AI and DX, and the relationship between human resources and companies has also become more sophisticated and complex. Along with these changes in the market environment, the value provided by the Company has expanded beyond human resource services to areas such as "quality of decision making" and "design of relationships."
In addition, with the expansion of the organization, it became clear that a recognition gap was gradually emerging between the philosophy set forth at the time of founding and the values of the employees working on the front lines. As a result of actually conducting an internal survey, a common understanding emerged: "We want to provide more meaningful intervention through our services that connect companies and people."
Based on these factors, we have renewed our corporate philosophy and corporate logo in order to redefine our raison d'etre, role, and the society we aim for.
2. About the New Corporate Logo
- Overview of the Change
While inheriting the "elephant" icon and the brand color red, which have been symbols since our founding, we have updated the design to convey a greater sense of dynamism and forward movement.
- Thoughts Put into the New Design
The elephant continues to symbolize "strength," "trust," and "steady progress."
In this renewal, while retaining its essence, we have evolved it into a more flexible and dynamic form to express our corporate attitude of continuing to take on challenges even in an era of rapid change.
In addition, the brand color red symbolizes "passion," "challenge," and "energy," and expresses the Company's intention to continue creating new value in the relationship between people and companies.
3. New Corporate Philosophy (Philosophy / Mission / Vision)
PHILOSOPHY (Raison d'etre)
"Connections between people and companies move society forward."
Connections Move Society Forward
Connections have the power to move the future.
When one's own will and understanding overlap, society moves forward.
MISSION (Role in Society)
"Intervening between people and companies to implement meaningful relationships in society."
Create Meaningf...
1. Background of the Change
Since its founding in July 2008, the Company has developed human resources services specialized in the IT engineer domain and has contributed to the development of Japan's IT and digital domains.
In recent years, the industrial structure and work styles have changed significantly due to the advancement of AI and DX, and the relationship between human resources and companies has also become more sophisticated and complex. Along with these changes in the market environment, the value provided by the Company has expanded beyond human resource services to areas such as "quality of decision making" and "design of relationships."
In addition, with the expansion of the organization, it became clear that a recognition gap was gradually emerging between the philosophy set forth at the time of founding and the values of the employees working on the front lines. As a result of actually conducting an internal survey, a common understanding emerged: "We want to provide more meaningful intervention through our services that connect companies and people."
Based on these factors, we have renewed our corporate philosophy and corporate logo in order to redefine our raison d'etre, role, and the society we aim for.
2. About the New Corporate Logo
- Overview of the Change
While inheriting the "elephant" icon and the brand color red, which have been symbols since our founding, we have updated the design to convey a greater sense of dynamism and forward movement.
- Thoughts Put into the New Design
The elephant continues to symbolize "strength," "trust," and "steady progress."
In this renewal, while retaining its essence, we have evolved it into a more flexible and dynamic form to express our corporate attitude of continuing to take on challenges even in an era of rapid change.
In addition, the brand color red symbolizes "passion," "challenge," and "energy," and expresses the Company's intention to continue creating new value in the relationship between people and companies.
3. New Corporate Philosophy (Philosophy / Mission / Vision)
PHILOSOPHY (Raison d'etre)
"Connections between people and companies move society forward."
Connections Move Society Forward
Connections have the power to move the future.
When one's own will and understanding overlap, society moves forward.
MISSION (Role in Society)
"Intervening between people and companies to implement meaningful relationships in society."
Create Meaningf...