[LOUNIE] Popular Summer 'Ice Jersey' Series Returns with New Premium 'Evolve' Line Featuring Italian Fabrics

LOUNIE, a women's fashion brand operated by AiiA Corporation, has launched its highly acclaimed 'Ice Jersey' summer series.

This year, the collection debuts the new 'Evolve' line, designed for trend-conscious and mode-forward styling, alongside the highly functional 'Standard' line which features excellent moisture-wicking and quick-drying properties. The brand proposes an evolved, comfortable summer lifestyle with a lineup that balances function and aesthetics for mature women.

## Why LOUNIE's 'Ice Jersey' Series Has Constant Repeat Customers

The series is a summer staple for its overwhelming functionality and beauty that caters to mature summer needs:

- **Easy Care:** Machine washable.
- **Summer Relief:** Features 'contact cooling' upon touch and UV protection.
- **Body Figure Coverage:** The excellent drape and fluid material create a beautiful silhouette that minimizes body lines and provides a slimming effect.

This year, the series is based on these core functions but is expanded into two lines with distinct characteristics.

## [NEW] 'Evolve' Line: Mode-Focused with Italian Premium Fabrics

Designed for a trendy, mode look, this 'evolutionary Ice Jersey' uses high-quality materials from EURO JERSEY, an Italian manufacturer specialized in tricot fabrics.

- Lightweight for incredible comfort.
- Silky luster, smooth texture, and beautiful drape.
- Creates a clean I-line silhouette that does not cling to the body.

### Evolve Product Details

1. **Jumpsuit**: Effortless yet modes. High-waisted design for a leg-lengthening effect. Price: ¥30,800 (incl. tax); Colors: Brown, Black.
2. **T-shirt**: Offers the ease of a T-shirt with the richness of a blouse. Price: ¥14,300 (incl. tax); Colors: Off, Beige, Black.

## Standard Line: High-Performance Everyday Essentials

Equipped with contact cooling, UV protection, machine washability, and moisture-wicking/quick-drying functions. With a clean, fabric-like appearance, it is versatile for both office and casual wear.

- Excellent elasticity and comfortable, dry feel.
- Wrinkle-free, making it perfect for travel or business trips.
- Slimming effect thanks to the fluid material.

### Standard Product Details
Common colors: Ecru, Khaki, Black.

1. **Blouson** (¥26,400): Great for air-conditioned spaces. Gathered collar for nuance.
2. **Pullover** (¥15,400): Features beautiful gathered shoulder detailing.
3. **Skirt** (¥19,900): Voluminous with dramatic movement.
4. **Pants** (¥20,900): Fluid wide-leg pants that dry quickly, ideal for rainy days.