The apparel brand 'Stola.', operated by AiiA Corporation (Headquarters: Shibuya-ku, Tokyo / CEO: Tomoko Ishizawa), is launching the new 'Think-Less Cassette Series', a wardrobe that fulfills working women's desire for 'effortless beauty' with excellent comfort, functionality, and mix-and-match versatility.

A time-saving and reliable wardrobe that eliminates all stresses = thinking, such as 'choosing clothes on busy mornings', 'temperature differences', 'sudden weather changes', and 'care'.

It is a series where anyone can easily enjoy a sophisticated style just by grabbing and pairing items from the closet.

On Friday, April 3rd at 12:00, a special WEB feature introducing real outfit ideas by brand staff will be published on the official online store.

[Special Feature Here]

The series consists of 4 items

We are rolling out 4 items made of linen-like material featuring contact cooling, water-repellent, and UV-cut functions.

Double Jacket ¥29,700 Belted Blouse ¥15,400 Waist Trim Wide Pants ¥19,800 Pintuck Dress ¥26,400

The 4 Think-Less Elements

1. Think-Less Coordination The calculated capsule clothing, which looks sophisticated in any combination, becomes today's correct answer just by picking it up even on busy mornings.

2. Think-Less Weather No need to be swayed by weather forecasts like 'It might rain in the afternoon' or 'The sun is strong today'. The water-repellent finish repels sudden rain and accidental spills, while the UV-cut function firmly guards the skin from increasingly strong ultraviolet rays.

3. Think-Less Temperature Differences It clears the troublesome temperature differences of spring and summer, such as 'It's cool in the morning, but sweaty in the daytime...'. The contact cooling material feels refreshingly cool against the skin, keeping you comfortable even during the humid rainy season or sweltering hot days.

4. Think-Less Care All three styles except the jacket are machine washable. You can let go of the hassle and thought of taking them to the dry cleaners, and wear them daily without worrying about dirt or sweat, always keeping them clean.

STAFF STYLING

Styling worn as a 3-piece set also results in a somewhat effortless look. Because they are basic colors, you can enjoy endless arrangements like changing the belt of the blouse or adding accents with accessories.

For the classic, elegant setup style of a jacket + wide pants, casually drape a knit sweater over the shoulders to add a relaxed feel and a pop of color. The metal buttons of the inner layer emphasize the vertical line, creating a more stylish impression.

The combination of a neat jacket and a dress achieves both properness and femininity just by wearing it. With the skipper neck that makes the face area look clean and the gorgeousness of the pintucks, it looks great even worn on its own.

A glamorous outfit combining a sharp bi-color blouse with black lace pants that match the face area. Despite the chic color scheme, feminine details create an atmosphere of specialness. Silver hardware elevates the level of sophistication.

With a blouse that shapes the waist, you can challenge styling other than tucking it in, such as pairing it with a flared skirt. Loosely wrap a knit of natural material for a relaxing mood.

Novelty Present

Customers who purchase 2 or more items from the Think-Less Cassette series will receive an 'Original Print Scarf' as a gift. *Available while supplies last.

About Stola.

Debuted in 2009. On, off, and special days. We propose feminine styles incorporating the right amount of trends for women who want to enjoy everyday fashion with a free sense.

Official Online Store: https://stola.jp/ Official Instagram: https://www.instagram.com/stola.jp/ Official Threads: https://www.threads.net/@stola.jp Official X (formerly Twitter): https://x.com/Stola_official

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  • Source: PR TIMES
  • Category: News