Aigan Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Masatoshi Sasa), which operates 'Megane no Aigan' (https://www.aigan.co.jp/) handling eyeglasses and hearing aids, will begin general sales of the hearing aid with wireless earphone function 'Kiko-el PRO' from Cross Brain Inc. (Osaka City, Osaka Prefecture), specializing in 'making human voices easier to hear,' starting July 1, 2026 (Wed) at 214 Megane no Aigan stores.

This product is a new generation hearing aid that focuses on 'making words easier to hear,' not just increasing volume, and employs a 'BA (Balanced Armature) driver,' also used in hearing aids, and a '3D long nozzle structure.' Its design, which pursues ease of hearing speech, was recognized with a double win of the first Gold Award and the Special Jury Prize in the newly established hearing aid category at 'VGP2026 Summer,' one of Japan's largest audio-visual awards.

Sample trial units are available at the target stores, allowing customers to try the actual fit and sound quality in-store. We have prepared an environment where customers who are 'unsure if it suits them' or 'want to confirm the actual sound quality before purchasing' can consider the product while experiencing it before buying.

Awarded Gold Award & Special Jury Prize in VGP2026 Summer Hearing Aid Division

'Kiko-el PRO' achieved a double win of the first Gold Award and the Special Jury Prize in the newly established hearing aid category at 'VGP2026 Summer,' one of Japan's largest audio-visual awards. The product was recognized for its balance of 'ease of hearing' and 'ease of use.'

About the Gold Award

The VGP Gold Award is decided by deliberation in each genre based on the voting numbers of judges and retailers, determining products worthy of the Gold Award. It is limited to approximately 10% of all products. 'Kiko-el PRO' received the Gold Award in the hearing aid category, newly established in 2026.

About the Special Jury Prize

The VGP Special Jury Prize is a special award given to models recognized as 'products worthy of special attention' through deliberation by judges from among the award-winning products in each division. Products are selected for their high evaluation in terms of planning, originality, and completeness, transcending category boundaries.

Background of Sales Launch

In recent years, the number of people suffering from 'mild hearing difficulties,' such as 'being told their TV volume is too loud' or 'having to ask people to repeat themselves more often,' has been increasing.

On the other hand, with conventional hearing aids, there have been voices of concern such as:

Sound is too resonant

Surrounding noise is also perceived as loud

People's voices sound muffled

'Kiko-el PRO' is a product developed with the aim of providing a hearing experience that does not rely solely on volume, focusing on supporting the understanding of 'conversations' and 'human voices.'

Product Features

Equipped with 'BA Driver' for clear reproduction of human voices

'Kiko-el PRO' is equipped with a 'Balanced Armature (BA) driver' that excels at reproducing high frequencies. It makes consonants, which are included in human voices, easier to hear, addressing the issue of 'hearing but not understanding the words.'

'3D Long Nozzle Structure' brings sound closer to the eardrum

This unique design brings the speaker closer to the eardrum, achieving clearer sound transmission.

No smartphone required / Independent volume control for left and right ears

Designed for ease of use even for those not comfortable with smartphone operations, it can be controlled with the main unit alone. It also supports separate volume adjustment for the left and right ears.

Sales at Megane no Aigan

Starting July 1, 2026 (Wed), sales will begin at Megane no Aigan stores nationwide (some stores may not carry the product). Customers can now purchase the product while experiencing its fit and sound quality, creating an environment where more customers can experience 'support for understanding conversations.'

Cross Brain Inc. Comment

'Kiko-el PRO' was developed for those who hesitate to converse due to 'difficulty hearing.'

We are delighted that the establishment of an environment where customers can actually experience the product at Megane no Aigan stores nationwide will allow us to deliver the 'experience of making human voices easier to hear' to more people.

*Images are for illustrative purposes.

Product Overview

Product Name: Hearing Aid with Wireless Earphone Function 'Kiko-el PRO'

General Release: July 1, 2026 (Wed)

Sales Stores: Major electronics retailers, 214 Megane no Aigan stores (some stores may not carry the product)

Price: ¥29,700 (tax included) *Our regular price

Company Overview

Company Name: Aigan Co., Ltd.

Headquarters Location: 4-9-12 Daido, Tennoji-ku, Osaka-shi, 543-0052

Representative: Masatoshi Sasa, President and Representative Director

Capital: 5,478 million yen

Established: January 11, 1961

Business Description: Our group operates a chain of eyeglass specialty stores handling eyeglasses, hearing aids, sunglasses, and other related products.

Megane no Aigan Homepage is here

Megane no Aigan Online Shop Page is here

FACT BOX

  • Source: PR TIMES
  • Category: 製品発売