73.4% of prospective home buyers feel the impact of inflation: many have revised budgets or postponed purchases

Aida Sekkei Co., Ltd. (Headquarters: Ageo City, Saitama Prefecture; Representative Director and President: Sadamitsu Aida) conducted a survey on 'The impact of rising prices and soaring construction material costs on home purchase considerations' targeting men and women in their 20s to 70s who are currently considering or have previously considered purchasing a home.

In recent years, rising consumer prices and soaring construction material costs have continued to affect home prices. For those considering a home purchase, more careful deliberation than ever is required, including budget plan revisions and timing decisions. Meanwhile, a home is an important foundation for long-term living, and many people want to prioritize not only price but also performance, layout, and livability.

Therefore, Aida Sekkei conducted this survey on the impact of rising prices and construction material costs on home purchase considerations.

Survey Overview: Survey on 'The impact of rising prices and soaring construction material costs on home purchase considerations'

Survey period: May 12, 2026

Survey method: Questionnaire survey of event attendees

Number of respondents: 221

Target: Men and women in their 20s to 70s who are currently considering or have previously considered purchasing a home

*When using the survey results, please credit 'Aida Sekkei Co., Ltd. survey'.

73.4% of prospective home buyers feel the impact of rising prices

When asked 'How do rising prices and soaring construction material costs affect your home purchase considerations?', the most common response was 'Revised my budget' (37.3%), followed by 'Postponed the purchase' (27.0%), 'No particular impact' (26.6%), 'Downgraded specifications/equipment grade' (5.6%), and 'Reduced the size of the home' (3.4%).

Overall, 73.4% experienced some form of impact, indicating that rising prices and construction material costs are influencing home purchase plans and decisions.

Price is the most important factor when buying a home

Next, when asked 'With continuing inflation, what is the most important factor when buying a home?', the top response was 'Price' (38.2%), followed by 'Floor plan/usability' (23.2%), 'Performance (seismic, insulation, etc.)' (20.6%), 'Design' (6.9%), 'After-sales service/warranty' (6.0%), and 'Equipment/specifications' (5.2%).

Against the backdrop of rising home prices, price is the most important factor for the majority. However, many also value floor plans and home performance, indicating that livability and peace of mind are also emphasized beyond price.

Even with price focus, buyers are unwilling to compromise on floor plans and home performance

Meanwhile, when asked 'With continuing inflation, what are you unwilling to compromise on to keep costs down? (multiple answers allowed)', the top response was 'Floor plan/usability' (59.7%), followed by 'Performance (seismic, insulation, etc.)' (53.2%), 'Equipment/specifications' (35.2%), 'Design' (33.0%), and 'After-sales service/warranty' (26.2%).

While many prioritize price when buying a home, even when cutting costs, many are unwilling to compromise on floor plans, usability, and home performance, which are directly linked to daily life.

'Cost performance is good' is the top image of low-cost housing

Amid continued home price increases, interest in lower-priced homes is also growing. When asked 'What image do you have of 'low-cost housing'? (multiple answers allowed)', the top response was 'Cost performance is good' (40.3%), followed by 'Simple and no waste' (27.9%), 'Concerned about quality' (27.9%), 'Concerned about performance (seismic, insulation, etc.)' (18.5%), 'Low design flexibility' (17.6%), and 'Don't know/no image' (17.2%).

While many evaluate low-cost housing for its cost performance and rationality, a certain number of people also have concerns about quality and performance. Even for lower-priced homes, livability and peace of mind are still sought.

[Summary] While emphasizing price, buyers tend to be reluctant to compromise on floor plans and livability

This survey revealed that many people's home purchase plans and budgets are affected by rising prices and construction material costs. In fact, 73.4% reported some impact, such as budget revisions or purchase postponements.

On the other hand, although 'price' was the most important factor, many also prioritized 'floor plan/usability' and 'performance (seismic, insulation, etc.)', indicating a trend toward seeking a balance between price and comfort.

Additionally, while 'cost performance is good' was the most common image of low-cost housing, some expressed concerns about quality and performance.

To meet these needs, Aida Sekkei offers '999-man-yen House', a custom-built home starting at 9.99 million yen (tax included). This product provides basic performance and livability at a low price, with flexible design to match lifestyles and family structures.

Even amid continued inflation, the company aims to lower the barrier to homeownership and help as many people as possible realize their dream home, by continuing to provide products and services.

Model house of '999-man-yen House' Model house of '999-man-yen House'

Aida Sekkei Co., Ltd.

Head office: 362-0047 3-10-11 Imaizumi, Ageo City, Saitama Prefecture Phone: 050-3100-2611 (representative) Representative: Sadamitsu Aida, Representative Director and President Stock: Tokyo Stock Exchange TOKYO PRO Market (Securities code: 2990) Established: January 6, 1981 Capital: 100 million yen Number of employees: 1,029 (as of March 31, 2025) Business: Real estate, construction, architectural design, land development, precut processing, non-life insurance agency, etc. URL: https://www.aidagroup.co.jp/