AI Agent Day 2026 Summer Announced: Top Speakers to Discuss the 'Next Phase' After AI Implementation

The General Incorporated Association AICX (AI Customer Experience) (Tokyo, Representative Directors: Shin Oguri, Kensuke Ozawa), which promotes the social implementation of AI agents utilizing generative AI technology and aims to transform customer experience (CX), has partially revealed the participating companies for its conference "AI Agent Day 2026 Summer," to be held from Thursday, July 23, 2026, to Friday, July 24, 2026!

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Session Themes

Day 1: AI Agents x Business Design. Leveraging AI Agents to Transform Tacit Knowledge into Workflow Assets

The first day will delve into advanced case studies from the perspective of AI agents and business design. How was the tacit knowledge of experienced on-site personnel converted into workflow assets? How were the four layers of context (prerequisite knowledge, instructions, memory, and search information) organized at the corporate level? We will unravel the blueprint for a "system" that does not depend on individual prompt skills, based on real-world examples.

Day 2: The Frontline of Organizational Redesign. Strategies for Establishing AI as the New OS of an Organization by Redesigning Evaluation Systems, Job Definitions, and Culture

The second day will feature case studies where management, HR, and on-site teams worked together to redesign AI-based evaluation systems and job definitions, design ROI, and implement cultural updates through change management. We will discuss strategies for completing the final stage of DX, drawing from the practical knowledge of companies that have successfully integrated AI agents as the new foundation (OS) of their organizations.

Featured Sessions

On DAY 1, six top runners from various fields will speak, leading the way in AI agent foundational technology, corporate implementation, and business/organizational transformation.

These sessions will go beyond simple case study sharing to provide a multi-dimensional view of the current state of "structural transformation" brought about by AI agents and the possibilities that lie beyond.

Title

Overview

Speaker

Overcoming the Five Hurdles: The Core of AI Agent Operations

As AI agent implementation progresses in diverse areas responsible for customer touchpoints, we will present the core of operations for achieving continuous results, focusing on customer service where business operations are most concentrated. Salesforce, with its extensive track record in corporate implementation, will explain how to overcome these five hurdles.

- Salesforce Japan, Inc.

Kenta Sannomiya, Senior Manager, Product Marketing, Product Management & Marketing Division

Starting from Scratch! AI Agent Implementation

We started from zero to improve the productivity of our marketing department through the development of AI agents. We will share what awaited us from the very beginning to the days of promotion!

- Kobayashi Pharmaceutical Co., Ltd.

Kai Otsuki, Marketing DX Team, Marketing Strategy Department

AI Agents on AWS

We will discuss AI agents provided by AWS and their use cases.

- Amazon Web Services Japan

Yoshiaki Harihara, Principal Startup Solutions Architect

AI Evolves When Data is Leveraged: Practical Examples of Agent Utilization Enabled by an AI-Ready Foundation

The true value of AI agents is determined by how data is utilized. Based on practical examples of establishing an AI-Ready foundation, we will explain concrete approaches to data utilization and the process of transforming on-site operations.

- WingArc1st Inc.

Yukio Oohata, Manager, dejiren Development Department, AI Evangelist, Technology Division

Beyond Individual Tools: Optimizing Business Processes with AI Agents x AI-Ready Data.

Moving from individual optimization of generative AI tools to overall optimization of business processes. We will introduce practical examples of AI-Ready data that truly enables AI agents to function, and new challenges identified through on-site initiatives.

- Dai Nippon Printing Co., Ltd.

Takeshi Wada, Chief Technical Officer and Unit Manager, AI Business Development Unit, AB Center

Practicing AI Agents to Balance Marketing Automation and Creativity

With AI agents, marketing has entered an era where it progresses alongside AI from research to effectiveness verification. This presentation will introduce practical examples of how AI not only automates but also expands human creativity, generating "alternative solutions" based on consumer insights.

- Hakuhodo DY Holdings Inc.

Masaaya Mori, Executive Officer, Chief AI Officer / Representative, Human-Centered AI Institute

*Presentation dates and additional speakers will be announced sequentially.

Receive "AI Agent Practical Case Studies" for All Attendees

The "AI Agent Practical Case Studies," which was announced in advance and generated significant buzz, has finally been completed. It will be distributed to all registered attendees.

This case study collection extracts 16 implementation patterns across various industries and job roles from guest speaker sessions at past AI Agent Days and AICX Forums, organized into 36 cases. Each pattern corresponds to the five learning domains of the "AI Agent Strategist" certification, released by the AICX Association in May 2026, and is composed of four elements: "Why it's important (WHY)," "Case Examples (CASE)," "Implementation Steps (HOW)," and "Pitfalls (WATCH-OUT)."

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AI Agent Day 2026 Theme

AI Agent Day is one of the largest conferences in Japan specializing in AI agents.

Last year, it recorded over 5,600 applications and a satisfaction rate exceeding 90%, earning high praise as a place to systematically learn the latest AI agent utilization cases and practical knowledge.

AI Agent Day 2026's theme is "Beyond AI Implementation: Structural Transformation Driven by AI Agents."

We will discuss the challenges faced now that implementation is progressing, and how to advance organizational, business, and systemic reforms, incorporating domestic and international cases and concepts.

This is a two-day event where you can gain concrete insights to advance your company to the next stage, rather than just sharing trends.

Event Overview

Event: AI Agent Day 2026 Summer

Date & Time: Thursday, July 23, 2026 - Friday, July 24, 2026

Format: Online (Zoom broadcast)

Organizer: General Incorporated Association AICX

Operations: Visionary Engine Inc.

Target Audience: Companies considering AI agent implementation, government officials, engineers, media representatives

Participation Fee: Free (advance registration required)

*An offline event for "AI Agent Day 2026 Summer" is also scheduled for the evening of Friday, July 24, 2026. Please indicate your interest in attending the offline event when registering.

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Sponsorship Opportunities

The AICX Association is seeking sponsor companies that agree with the purpose of this conference and wish to promote the social implementation of AI agents together. If you are interested, please contact us via "Inquiries Here" below.

【Participation Benefits】

- Opportunity to speak at the conference/session slots

- Special invitation to the networking event (held on the evening of July 24th)

- Increased recognition of your company in the AI agent industry

- Direct networking with company representatives and key personnel considering AI agent implementation

Inquiries Here

About AICX Association

The AICX Association (AI Customer Experience Consortium) aims to realize a new customer experience where humans and AI co-create through the social implementation of AI agents, with the mission "To transcend divisions and transform experiences."

Against the backdrop of the rapid development of generative AI and AI agents, the AICX Association was established not merely as a technology dissemination organization, but as a "comprehensive transformation platform encompassing social implementation, ethics, human resources, and governance."

It serves as a platform for companies, local governments, and research institutions to collaborate across boundaries, discussing, demonstrating, and proposing systems for redefining the nature of new customer experiences and labor. Furthermore, through education, research, dissemination, and standardization, it is working to create mechanisms for AI agents to be reliably integrated into society.

In July 2026, the first examination for "AI Agent Strategist," Japan's first certification for AI agent implementation personnel, is scheduled to be conducted.

References

AICX Association Corporate Site

AI Agent Strategist Certification Site

Contact

General Incorporated Association AICX, Public Relations

E-mail: support@aicx.jp