Produced the 2nd Corporate Commercial Featuring Meruru Nukumi
Aica Kogyo has produced its 2nd corporate CM featuring Meruru Nukumi playing dual roles to boost public awareness of its B2B chemical and design strengths.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:05
- 🔍 Collected: April 7, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 00:03 (325h 33m after Collected)
Aica Kogyo Co., Ltd. (President and Representative Director: Kenji Ebihara; Headquarters: Nakamura-ku, Nagoya City, Aichi Prefecture) has newly produced a corporate commercial titled "The Power of Chemistry and Design is Good, AICA." Following the previous "Being Adaptable is Good, isn't it" edition, Meruru Nukumi has been appointed as the image character. A special website has also been launched to convey the contents of the commercial in more detail.
## Background of the New Commercial Production
While our company boasts flagship products with the No. 1 domestic market share, such as "Melamine Decorative Laminates," and pioneer plastering material products like "Jolipoly," and is widely known especially within the construction industry, we are not very well known to the general public due to being a BtoB manufacturer. Under such circumstances, we are producing corporate commercials with the hope that more people will get to know the company called Aica Kogyo.
This time, following the "Being Adaptable is Good, isn't it" edition, we have newly produced a corporate commercial featuring Meruru Nukumi as the image character. Set in the Aica Showroom, we have produced three versions including "The Power of Chemistry and Design is Good, AICA," which will be utilized in various promotional measures in the future.
## Overview of the New Commercial and Special Website
This is the sequel to the previous "Being Adaptable is Good, isn't it" edition, featuring keywords such as our core technologies "Chemistry" and "Design," and the "Power to Change (Adaptability)" that has allowed us to flexibly respond to the changing times and grow since our founding in 1936. This time, set in the Aica Showroom, Ms. Nukumi plays a dual role as a developer and a designer to express our company's strengths. By introducing products developed utilizing our core technologies, we aimed for a corporate commercial that lets people know not only our company name but also our business contents. We have produced three versions, including the "The Power of Chemistry and Design is Good, AICA" edition.
In addition, to convey in more detail what kind of products we handle, we have also created a special website this time. It introduces products created through the power of "Chemistry" and "Design," as well as our "Adaptable" strengths, and also features products that do not appear in the commercial.
- "The Power of Chemistry and Design is Good, AICA" Edition (30 seconds)
Video URL: https://youtu.be/pFoCs83RV_w
- "The Power of Chemistry is Amazing, isn't it" Edition (15 seconds)
Video URL: ...
## Background of the New Commercial Production
While our company boasts flagship products with the No. 1 domestic market share, such as "Melamine Decorative Laminates," and pioneer plastering material products like "Jolipoly," and is widely known especially within the construction industry, we are not very well known to the general public due to being a BtoB manufacturer. Under such circumstances, we are producing corporate commercials with the hope that more people will get to know the company called Aica Kogyo.
This time, following the "Being Adaptable is Good, isn't it" edition, we have newly produced a corporate commercial featuring Meruru Nukumi as the image character. Set in the Aica Showroom, we have produced three versions including "The Power of Chemistry and Design is Good, AICA," which will be utilized in various promotional measures in the future.
## Overview of the New Commercial and Special Website
This is the sequel to the previous "Being Adaptable is Good, isn't it" edition, featuring keywords such as our core technologies "Chemistry" and "Design," and the "Power to Change (Adaptability)" that has allowed us to flexibly respond to the changing times and grow since our founding in 1936. This time, set in the Aica Showroom, Ms. Nukumi plays a dual role as a developer and a designer to express our company's strengths. By introducing products developed utilizing our core technologies, we aimed for a corporate commercial that lets people know not only our company name but also our business contents. We have produced three versions, including the "The Power of Chemistry and Design is Good, AICA" edition.
In addition, to convey in more detail what kind of products we handle, we have also created a special website this time. It introduces products created through the power of "Chemistry" and "Design," as well as our "Adaptable" strengths, and also features products that do not appear in the commercial.
- "The Power of Chemistry and Design is Good, AICA" Edition (30 seconds)
Video URL: https://youtu.be/pFoCs83RV_w
- "The Power of Chemistry is Amazing, isn't it" Edition (15 seconds)
Video URL: ...