Starring Ambassador Tomohisa Yamashita! Hair care brand Straine's new CM 'Straight to the hair you want to be' / 'Straight -> Arrange' released on April 1st

The straight hair care brand 'Straine', developed by Ai Robotics Inc. (Headquarters: Minato-ku, Tokyo / CEO: Makoto Tatsukawa), offers two lines tailored to different hair types: [BASIC] for normal to thick hair and [SOFT] for fine hair. The product, which had been pre-released at select retailers, will be launched nationwide at variety stores and drugstores starting April 1, 2026. Coinciding with the nationwide release, Straine's new commercials featuring brand ambassador Tomohisa Yamashita, titled 'Straight to the hair you want to be' and 'Before & After / Straight to Arrange', will be released on the same day, April 1st. The worldview of 'Straight to the hair you want to be', expanding from a straight runway The 'Straight to the hair you want to be' edition begins with an impressive scene of Tomohisa Yamashita walking down a straight, pink runway. As Yamashita catches a floating Straine bottle, the scene transitions to a change from straight hair to any desired hairstyle. It expresses the worldview of the brand message 'Straight to the hair you want to be', portraying the appeal of not only achieving beautiful straight hair by smoothing the hair base, but also enjoying whatever hair arrangement you want afterward. To Yamashita's narration, 'Now, from straight, to the style you want', a woman's hair transforms from straight to a glamorous arranged style. Furthermore, the striking cut of Yamashita looking straight ahead while lightly brushing up his hair is also a must-see. His natural yet sophisticated presence symbolically represents Straine's brand image. A style change from 'straight hair to desired arranged hair', depicted with upbeat direction The 'Before & After / Straight to Arrange' edition shows how arranging your hair into your desired style becomes effortless once the hair's base is prepared with Straine. Set to upbeat music and rhythmic visual direction, it depicts the transformation from neat straight hair without waves or spreading, to a variety of arranged styles. In addition to a scene where Yamashita with straight hair transforms into a dapper style with wet-look hair, women also appear changing their styles to curly Wanghong hair and a light layered bob. Please also pay attention to the direction where hairstyles switch one after another in sync with the impressive sound of 'Straine, straight'. CM Title: 'Straight to the hair you want to be' Edition Release Date: April 1, 2026 Cast: Tomohisa Yamashita URL: https://youtu.be/ovkfhfjBp24