Ai Robotics Acquires BJC, a Leader in the Salon Market, for 25.5 Billion Yen to Achieve Discontinuous Growth Through the Fusion of AI System 'SELL' and Offline Sales Network
Ai Robotics has acquired BJC for 25.5 billion yen, aiming for discontinuous growth by integrating its AI system 'SELL' with BJC's offline sales network in the beauty and wellness market.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 01:30
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 21, 2026 at 17:32 (479h 55m after Collected)
Ai Robotics Co., Ltd. (Headquarters: Tokyo, Representative Director and President: Makoto Tatsukawa / hereinafter "Ai Robotics") acquired all shares of BJC Co., Ltd. (hereinafter "BJC") on March 27, 2026, making it a wholly-owned subsidiary.
Accompanying this, BJC's wholly-owned subsidiaries, CHARIS&Co. Inc., BEEK Inc., and CHARIS Korea Corporation., will become grand-subsidiaries of Ai Robotics.
This acquisition is a strategic investment to discontinuously enhance the corporate value of both companies by combining Ai Robotics' "data-driven business development capabilities" utilizing AI and BJC's "overwhelming brand power in the professional market."
**Background of this acquisition and the strengths of both companies**
Ai Robotics operates with the mission of "creating new freedom," developing the skincare brand "Yunth," the beauty appliance brand "Brighte," and the haircare brand "Straine." Its greatest strength lies in its ability to execute data-driven operations consistently, from product planning to demand forecasting, optimization of advertising distribution, and CRM, all utilizing its independently developed AI system "SELL."
Accompanying this, BJC's wholly-owned subsidiaries, CHARIS&Co. Inc., BEEK Inc., and CHARIS Korea Corporation., will become grand-subsidiaries of Ai Robotics.
This acquisition is a strategic investment to discontinuously enhance the corporate value of both companies by combining Ai Robotics' "data-driven business development capabilities" utilizing AI and BJC's "overwhelming brand power in the professional market."
**Background of this acquisition and the strengths of both companies**
Ai Robotics operates with the mission of "creating new freedom," developing the skincare brand "Yunth," the beauty appliance brand "Brighte," and the haircare brand "Straine." Its greatest strength lies in its ability to execute data-driven operations consistently, from product planning to demand forecasting, optimization of advertising distribution, and CRM, all utilizing its independently developed AI system "SELL."