AI model Inc. Develops AI Character 'MirAI' in Collaboration with Canon Marketing Japan to Innovate Marketing

AI model Inc. and Canon Marketing Japan Inc. (Canon MJ) have announced the development of 'MirAI,' an exclusive AI character created through their collaborative efforts. MirAI has been appointed as the navigator for Canon MJ's 'R&B' (Research & Business Development) organization, which focuses on creating new businesses and addressing social issues. This initiative represents a fusion of Canon MJ's long-standing 'photo and imaging culture' with AI model Inc.'s cutting-edge 'generative AI technology.' The collaboration aims to drive transformation in the marketing sector, enhancing brand communication and creating new types of creative expression. Canon MJ has previously invested in AI model Inc. through its CVC fund, and the two companies have also established an AI model photography studio at Canon MJ's Makuhari office. The birth of MirAI marks a significant step forward in their strategic partnership to redefine marketing DX.