[Seminar Report] How will food EC change in the era of AI search? Conditions for selected content that should be reviewed

Ai-Land Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Risa Aihara), which operates "Otoriyose Net" (https://www.otoriyose.net/), one of Japan's largest back-order information sites, held an online seminar titled "What Will Change with AI Search? What Should We Do?" for food EC store operators in March 2026.

In this seminar, Daisuke Imizu of S-Factory Co., Ltd., a digital marketing expert, took the stage. In response to the recent spread of AI search (Google's AI Overview, ChatGPT, etc.), he spoke about the latest trends and practical improvement methods regarding what kind of information dissemination EC operators should carry out in the future. Furthermore, for operators running food-related online shops, the archive video of this seminar is available for free for a limited time until the end of 2026.

Seminar Report: Key Points for Becoming a "Selected Food EC Store" in the Age of AI Detailed report here: https://www.ai-land.co.jp/press/p-otoriyosenet/25098/

1. Thoroughness in the Basics, More Important Than AI-Specific Measures Even in the age of AI, the importance of Google's evaluation criteria "E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)" remains unchanged. Carefully conveying who is providing the product and based on what kind of thoughts and experiences is the key to being cited by AI and chosen by users.

2. Content Design that Accompanies Users' "Anxiety and Hesitation" It is important to delve deeply not just into simple product descriptions, but into "why it was chosen" and "what anxieties were resolved." For example, disseminating information tailored to usage scenarios, such as "Is it easy for a person living alone to finish eating?", leads to conversion (results).

3. Accumulation of Third-Party Evaluations Creates AI's Trust AI refers not only to a company's own site but also to rankings and reviews on external media. By accumulating objective evaluations on "food mail-order information sites" like Otoriyose Net and utilizing data from GA4 and others for AI analysis, it is possible to dramatically improve the accuracy of improvements.

[Limited Time] Regarding the Release of the Archive Video The main video of this seminar is available for free for a limited time until the end of 2026.