Less Than Half Achieve Ideal Mornings; Over 80% Want to Review Morning Routines for New Lifestyles, with 'Mental Space' Being the Top Demand
According to a survey by 'asajikan.jp' operated by Island Co., Ltd., 83% of respondents want to review their morning routines for their new lifestyle. However, less than half (43%) are achieving their ideal mornings, revealing a strong need for self-care and 'mental space' over mere efficiency.
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- 📰 Published: April 2, 2026 at 20:07
- 🔍 Collected: April 2, 2026 at 14:00
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Island Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Risa Aihabara), which operates 'asajikan.jp' (https://asajikan.jp/), Japan's largest morning lifestyle magazine, conducted a survey targeting users on 'Morning Time and New Lifestyles'.
The survey results showed that 83% of respondents answered that they 'want to review how they spend their mornings' before starting a new lifestyle. On the other hand, only 43% of people were able to realize their 'ideal morning', revealing a gap between ideal and reality. The top reason for wanting to review morning routines was 'to have more mental space' (65%), surpassing 'to improve efficiency in work and study' (22%). The results indicate a need to utilize mornings as 'self-care' time to organize mind and body, beyond just efficiency and time performance.
**[Survey Summary]**
* Less than half (43%) of people are achieving their 'ideal morning'.
* Ahead of spring's new lifestyle, 83% responded that they 'want to review how they spend their mornings'.
* The top reason for reviewing mornings is 'to have more mental space' (65%), which is more than 'to improve efficiency in work and study' (22%).
* 65% of people are increasingly interested in 'self-care' for their new lifestyle.
### **[Survey Results]**
### **Ideal vs. Reality Gap: More than half are not spending their ideal mornings**
To the question 'Are you able to spend your ideal morning?', 43% responded 'Yes (3%)' or 'Mostly yes (40%)', indicating that more than half are not achieving their ideal mornings. This suggests that a gap between ideal and reality exists in busy daily life.
Comments such as 'I want to wake up refreshed in the morning but end up procrastinating', 'I really want to wake up early and create time for myself, but I find it hard to get up and can't make it a habit', and 'I want to secure time for reading and studying, but I end up spending it on housework and preparations' were also observed, indicating the reality of feeling a gap with the ideal amidst busy daily life.
### **Motivation for New Lifestyles: Over 80% hope to 'review morning habits'**
More than 80% want to review their morning routine as an opportunity for a new lifestyle.
The survey results showed that 83% of respondents answered that they 'want to review how they spend their mornings' before starting a new lifestyle. On the other hand, only 43% of people were able to realize their 'ideal morning', revealing a gap between ideal and reality. The top reason for wanting to review morning routines was 'to have more mental space' (65%), surpassing 'to improve efficiency in work and study' (22%). The results indicate a need to utilize mornings as 'self-care' time to organize mind and body, beyond just efficiency and time performance.
**[Survey Summary]**
* Less than half (43%) of people are achieving their 'ideal morning'.
* Ahead of spring's new lifestyle, 83% responded that they 'want to review how they spend their mornings'.
* The top reason for reviewing mornings is 'to have more mental space' (65%), which is more than 'to improve efficiency in work and study' (22%).
* 65% of people are increasingly interested in 'self-care' for their new lifestyle.
### **[Survey Results]**
### **Ideal vs. Reality Gap: More than half are not spending their ideal mornings**
To the question 'Are you able to spend your ideal morning?', 43% responded 'Yes (3%)' or 'Mostly yes (40%)', indicating that more than half are not achieving their ideal mornings. This suggests that a gap between ideal and reality exists in busy daily life.
Comments such as 'I want to wake up refreshed in the morning but end up procrastinating', 'I really want to wake up early and create time for myself, but I find it hard to get up and can't make it a habit', and 'I want to secure time for reading and studying, but I end up spending it on housework and preparations' were also observed, indicating the reality of feeling a gap with the ideal amidst busy daily life.
### **Motivation for New Lifestyles: Over 80% hope to 'review morning habits'**
More than 80% want to review their morning routine as an opportunity for a new lifestyle.