Largest Rebranding Since Establishment. manyo's New Slogan and Visuals Cast Everyday Magic on Skincare.
Korean cosmetic brand "manyo" has undergone its largest brand renewal since its establishment. Through logo adjustments, the introduction of the new slogan "Everyday magic for your skin," and package design changes, it aims for intuitive recognition in the global market and an active skincare approach.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 02:00
- 🔍 Collected: May 1, 2026 at 17:32
- 🤖 AI Analyzed: May 1, 2026 at 17:50 (18 min after Collected)
IK Holdings Co., Ltd. (Headquarters: Nagoya, Aichi; Representative Director: Shogo Nagano)'s 100% subsidiary, IK Co., Ltd. (Headquarters: Nagoya, Aichi; Representative Director: Yasutaka Nakajima), which handles domestic sales of the Korean cosmetic brand "manyo," will renew its brand starting today. This will be the largest initiative since its establishment in 2012, including a slogan refresh, logo adjustment, and package design changes.
**Background**
**▼ manyo's New Statement, Resonating Across Diverse Languages and Cultures**
To better resonate in the global market, we have removed the colon (:) which could affect clarity in various languages and pronunciations, resulting in a more intuitively understandable design.
**・Aiming for a Brand that is Intuitively Accepted**
This renewal is not merely a design change. Building upon the solid achievements manyo has accumulated so far, we have decided to expand our value to a wider world and new domains. The logo has been updated from the traditional "ma:nyo" to "manyo," removing the colon (:). This is a strategic choice to make the brand more intuitively and quickly understood in a global market with diverse languages and cultures. Furthermore, with the new slogan "Everyday magic for your skin," we are putting forward the direction of "active skincare" that balances and changes the skin.
**Package Design Change**
**▼ Refreshing the Beloved Cleansing Line First**
**・Pure Soybean*¹ Cleansing Oil**
It has won the #1 spot in the cleansing category of the Korea Olive Young Awards for 5 consecutive years*² and has surpassed 22 million cumulative sales*³. It contains 87% naturally derived ingredients, gently cleansing pores of blackheads and excess sebum while caring for the skin.
**・Pure Soybean*⁴ Face Wash**
Its fine, dense foam thoroughly removes waste from deep within pores. The rich, elastic foam washes away pore impurities and rough texture for a clean finish.
*¹: Glycine Soja (Soybean) Oil (skin conditioning agent)
*²: Won #1 in the Korea OLIVE YOUNG AWARDS Cleansing category from 2021 to 2025.
*³: Based on cumulative sales as of December 31, 2025.
*⁴: Glycine Soja (Soybean) Seed Extract (skin conditioning agent)
**Sales Rollout Schedule**
**▼ A Renewal Exceeding Expectations. Globally Evolved manyo, Expanding Nationwide in Japan.**
Riding the momentum of the new "Glutathione Series," which launched in February this year and won #1 on the Qoo10 ranking*⁵, the renewed lineup will officially launch online and offline starting today.
*⁵: #1 in official cosmetics ranking as of February 10, 2026.
**【Online】**
Pre-sale starts on Qoo10 today, May 1st. Rakuten and Amazon will follow sequentially.
**【Offline】**
Sales of renewed products begin at stores nationwide in Japan.
manyo Official Qoo10: https://www.qoo10.jp/shop/manyofactory
manyo Official Rakuten: https://www.rakuten.co.jp/manyo-official
Manyo Amazon: https://www.amazon.co.jp/manyo
Japan Official Instagram: https://www.instagram.com/manyo.japan
Japan Official X: https://twitter.com/manyojapan
**Company Overview**
**IK Group's Brands**
IK Co., Ltd. is a marketing manufacturer that consistently handles product development (cosmetics, daily goods, food, etc.), planning, manufacturing, sales, and logistics, based on big data accumulated over many years, centered on the three themes of living beautifully, living healthily, and living enjoyably.
○ Company Name: IK Co., Ltd.
○ Headquarters: 5F KDX Nagoya Ekimae Building, 3-26-8 Meieki, Nakamura-ku, Nagoya, Aichi 450-0002
○ Tokyo Office: 7F Kyobashi Mitsubishi Building, 1-7-3 Ginza, Chuo-ku, Tokyo 104-0061
○ Representative: Yasutaka Nakajima, Representative Director and President
○ Established: July 1, 2022
○ Capital: 10 million JPY
○ Website: https://www.ik-company.co.jp/
○ Company Name: IK Holdings Co., Ltd.
○ Headquarters: 5F KDX Nagoya Ekimae Building, 3-26-8 Meieki, Nakamura-ku, Nagoya, Aichi 450-0002
○ Tokyo Office: 7F Kyobashi Mitsubishi Building, 1-7-3 Ginza, Chuo-ku, Tokyo 104-0061
○ Representative: Shogo Nagano, Representative Director and President
○ Established: 19
**Background**
**▼ manyo's New Statement, Resonating Across Diverse Languages and Cultures**
To better resonate in the global market, we have removed the colon (:) which could affect clarity in various languages and pronunciations, resulting in a more intuitively understandable design.
**・Aiming for a Brand that is Intuitively Accepted**
This renewal is not merely a design change. Building upon the solid achievements manyo has accumulated so far, we have decided to expand our value to a wider world and new domains. The logo has been updated from the traditional "ma:nyo" to "manyo," removing the colon (:). This is a strategic choice to make the brand more intuitively and quickly understood in a global market with diverse languages and cultures. Furthermore, with the new slogan "Everyday magic for your skin," we are putting forward the direction of "active skincare" that balances and changes the skin.
**Package Design Change**
**▼ Refreshing the Beloved Cleansing Line First**
**・Pure Soybean*¹ Cleansing Oil**
It has won the #1 spot in the cleansing category of the Korea Olive Young Awards for 5 consecutive years*² and has surpassed 22 million cumulative sales*³. It contains 87% naturally derived ingredients, gently cleansing pores of blackheads and excess sebum while caring for the skin.
**・Pure Soybean*⁴ Face Wash**
Its fine, dense foam thoroughly removes waste from deep within pores. The rich, elastic foam washes away pore impurities and rough texture for a clean finish.
*¹: Glycine Soja (Soybean) Oil (skin conditioning agent)
*²: Won #1 in the Korea OLIVE YOUNG AWARDS Cleansing category from 2021 to 2025.
*³: Based on cumulative sales as of December 31, 2025.
*⁴: Glycine Soja (Soybean) Seed Extract (skin conditioning agent)
**Sales Rollout Schedule**
**▼ A Renewal Exceeding Expectations. Globally Evolved manyo, Expanding Nationwide in Japan.**
Riding the momentum of the new "Glutathione Series," which launched in February this year and won #1 on the Qoo10 ranking*⁵, the renewed lineup will officially launch online and offline starting today.
*⁵: #1 in official cosmetics ranking as of February 10, 2026.
**【Online】**
Pre-sale starts on Qoo10 today, May 1st. Rakuten and Amazon will follow sequentially.
**【Offline】**
Sales of renewed products begin at stores nationwide in Japan.
manyo Official Qoo10: https://www.qoo10.jp/shop/manyofactory
manyo Official Rakuten: https://www.rakuten.co.jp/manyo-official
Manyo Amazon: https://www.amazon.co.jp/manyo
Japan Official Instagram: https://www.instagram.com/manyo.japan
Japan Official X: https://twitter.com/manyojapan
**Company Overview**
**IK Group's Brands**
IK Co., Ltd. is a marketing manufacturer that consistently handles product development (cosmetics, daily goods, food, etc.), planning, manufacturing, sales, and logistics, based on big data accumulated over many years, centered on the three themes of living beautifully, living healthily, and living enjoyably.
○ Company Name: IK Co., Ltd.
○ Headquarters: 5F KDX Nagoya Ekimae Building, 3-26-8 Meieki, Nakamura-ku, Nagoya, Aichi 450-0002
○ Tokyo Office: 7F Kyobashi Mitsubishi Building, 1-7-3 Ginza, Chuo-ku, Tokyo 104-0061
○ Representative: Yasutaka Nakajima, Representative Director and President
○ Established: July 1, 2022
○ Capital: 10 million JPY
○ Website: https://www.ik-company.co.jp/
○ Company Name: IK Holdings Co., Ltd.
○ Headquarters: 5F KDX Nagoya Ekimae Building, 3-26-8 Meieki, Nakamura-ku, Nagoya, Aichi 450-0002
○ Tokyo Office: 7F Kyobashi Mitsubishi Building, 1-7-3 Ginza, Chuo-ku, Tokyo 104-0061
○ Representative: Shogo Nagano, Representative Director and President
○ Established: 19