"I want to hear 'Delicious!'" National gourmet specialties from famous restaurants, including popular and hard-to-obtain items! A subscription service meticulously selected by 'Okawari JAPAN', a specialist in rice accompaniments, is launching.

Okawari JAPAN (Representative: Kunihiko Osafune), a specialized media for rice accompaniments that has sampled over 1,500 types of rice accompaniments from all over Japan, and Prime Direct Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director and President: Hidenori Morishita), which planned the Iga-yaki microwave earthenware pot "Iga no Takumi" that gathered over 10,000% of its target amount and over 1,000 supporters on Makuake, are pleased to announce that pre-orders for the 'The Otomo' subscription service specializing in rice accompaniments will begin in April 2026.

This service is a subscription that delivers carefully selected rice accompaniments by Okawari JAPAN once a month for a total of six times. Each delivery will feature exquisite items from different regions and producers, offering new discoveries and culinary delights with every unboxing.

Pre-order acceptance period: April 1, 2026 - April 15, 2026 (First delivery: End of April)
*For applications from April 16 onwards, the first delivery will be at the end of May.

Monthly fee: 2,980 yen (tax included) + shipping 990 yen (tax included)
LP: https://kotokoto-kurashi.com/pages/lp-gohan-no-otomo-02

Why is Okawari JAPAN starting a subscription now?
Kunihiko Osafune, who has specialized in researching and introducing "rice accompaniments," has long faced a challenge through his extensive research.

"There are still people who haven't encountered truly delicious food."
From popular products that became a hot topic on TV and remained difficult to obtain, to local delicacies loved in their regions but not widely available nationwide—Osafune wanted to create a system to reliably deliver the "authentic flavors" he encountered while tasting over 1,500 varieties. This is the origin of this service.

Meanwhile, "Iga no Takumi," an Iga-yaki microwave earthenware pot planned and sold by Prime Direct Co., Ltd. in 2023, gathered over 10,000% of its target amount and over 1,000 supporters on Makuake, delivering an "authentic rice experience." The shared desire of both parties to "deliver the best side dishes to those who cook delicious rice" led to this collaboration.

[Highlight] The glorious first delivery of the subscription is a specially ordered mentaiko from a famous Hakata restaurant, "born from this subscription."
The glorious first delivery of [The Otomo] will be the handmade natural dashi mentaiko "Kirameki" (160g), a special product developed by the famous Hakata mentaiko shop "Akizu" specifically for this subscription.

Akizu's authentic mentaiko is made using only carefully selected ingredients from across Japan, such as special junmai sake, Rishiri kelp, and Makurazaki bonito flakes, and finished with meticulously chosen seasonings without artificial coloring. The name "Kirameki" (sparkle) was given with the desire for people to savor the original graininess and rich flavor of the roe, sparkling like individual pearls. This dish aims to make many people, whether with loved ones or alone, feel, "Is this the true taste of mentaiko?"

■ All 6 deliveries [The Otomo] planned lineup (tentative)
Delivery | Manufacturer | Product | Feature
1st | [Fukuoka] Hakata Akizu | Natural Dashi Mentaiko "Kirameki" | A limited edition product (160g) specially developed for this subscription. Authentic mentaiko, handmade with natural dashi and additive-free seasonings, valuing the original graininess and flavor of the roe, each sparkling like a jewel.
2nd | [Hyogo] Matsutsuru Sushi | Hyogo Seafood Tsumeton Bottle (Raw Shirasu, Hyogo Salmon) | Handmade by craftsmen from a long-established sushi restaurant in Kobe. Seafood in a jar, free of preservatives, artificial colors, and amino acid seasonings.
3rd | [Fukuoka] Ajiichi Haruka Nagomi | Salmon Mentaiko, Grilled Mackerel Karashi Takana | Products from a popular Hakata izakaya, a favorite of celebrities, repeatedly featured on TV and continuously difficult to obtain.
4th | [Tottori] Maeda Farm | Dried Squid and Chirimen with Sweet Koji, Burdock and Meat Miso with Sweet Koji | Rice accompaniments from the San'in region, using koji in chef-devised recipes, packed with elegant umami that pairs well with sake and wine.
5th | [Saga] Tai no Wan | Tai Changja, Tai Chazuke | Rice accompaniments from a Saga prefecture sea bream specialty store, luxuriously using true sea bream from Nagasaki's Kariya Bay, perfect for chazuke and dashi chazuke.
6th | [Saga] Hizen Umakara Honpo Kogaya | Ariake Sea Spicy Raw Nori, Saga Beef Spicy Soboro, Ariake Chicken Spicy Soboro Stew | A famous Saga store committed to high-quality Saga beef and Ariake Sea ingredients. Achieves even more prominent spicy umami using Kogaya's original Jang sauce.
*The lineup is subject to change without notice.

■ Three perspectives to focus on
[1] "Number of items tasted" as a basis for trust - The existence of Kunihiko Osafune
Mr. Osafune of Okawari JAPAN, who has numerous media appearances on TV, magazines, and radio, and enjoys deep trust from producers, department stores, and manufacturers nationwide, delivers only the items he has judged to be "truly delicious" among all he has tasted. The expert's discerning eye is the quality assurance of the service itself.

[2] Changing with each monthly delivery - Food experience design made possible by subscription
Unlike single-item mail order, this service adopts a subscription format where different products are delivered once a month for a total of six times. This creates an ongoing sense of excitement, wondering "What flavor will it be this time?" with a rich variety of popular products featured on TV and local delicacies.

[3] From "cooking" to "eating" - A comprehensive rice experience
With Iga no Takumi (for cooking rice) and this service (for side dishes), the dining experience that maximizes the deliciousness of white rice is completed. This product is themed around the natural expansion of a rice-focused business, from "tools" to "ingredients."

■ Service Overview