Challenging the Limits of Sports & Live Events: 'No Way I'll Let It Smudge' - Professional Eyeliner Evolves to Its Best Ever

IK Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, CEO: Yasutaka Nakajima), a wholly owned subsidiary of IK Holdings Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, CEO: Shogo Nagano), has renewed the 'LB Power of Eyeliner Liquid' from its cosmetics brand 'LB' and started pre-sales at Don Quijote stores nationwide from April 10, 2026. Going forward, it will be sequentially available at online stores and other retail shops.

*1 Some stores may not carry the product.

About the Product

Responding to the desire of 'No way I'll let it smudge.'

'Triple Proof' that makes sweat your ally.

For women who express themselves in active scenes such as sports, dance, and live performances, LB has completed the 'Power of Eyeliner Liquid R', combining the brand's strongest keeping power ever with care abilities.

Equipped with 'Triple Proof' which adopts 'Rub Proof' resistant to friction, in addition to 'Waterproof' resistant to sweat, water, and tears, and 'Smudge Proof' resistant to sebum. With meticulous attention paid from the container structure to maximize ingredient formulation, it maintains its beauty for a long time even if you wipe off sweat. It supports all women who wish to never compromise under harsh environments with overwhelming adhesion.

Jet Black

Brown Black

Blacker than black. Sharp coloration. 'Jet Black', a soft black. Mixing an airy feel. Available in 2 colors: 'Brown Black'.

A 3-second eyeliner for an instant flawless finish. Professional drawing comfort.

The firm brush tip with unsplit bristles draws ideal lines with a single stroke without hesitation, enabling free control from delicate ultrafine lines to bold flicks. The extremely fine brush that resists hand shaking is technique-less and is highly evaluated not only by beginners trying makeup for the first time but also in professional backstages where every second counts, such as live performances, stages, and intense dance scenes.

What remains unchanged is only its resistance to fading. The cumulative No.1*2 eyeliner evolves even more beautifully.

12 kinds of beauty ingredients*3 × New Design

Luxuriously formulated with 12 types of beauty ingredients*3, it has evolved into a care design that maintains healthy eyes even after long hours of use, while keeping its long-lasting nature. Students can also use it.

Furthermore, the package has been revamped into a sporty design that fits well in an active woman's pouch, delivering beauty at any time as a reliable partner that boosts your mood just by carrying it.

*2 Cumulative shipment quantity of the 'LB' brand from April 2023 to March 2026. *3 Sodium Hyaluronate (moisturizer), Acetyl Tetrapeptide-3 (skin protectant), Panthenol, Royal Jelly Extract, Soluble Collagen, Malus Domestica Fruit Cell Culture Extract, Rosa Centifolia Flower Extract, Swertia Japonica Extract, Trifolium Pratense (Clover) Flower Extract, Biotinoyl Tripeptide-1, Pinus Sylvestris Cone Extract, Camellia Sinensis Leaf Extract (all skin conditioning agents).

Product Overview

Jet Black

Brown Black

[Product Name] LB Power of Eyeliner Liquid R
[Colors] Jet Black, Brown Black
[Price] 1,320 yen (tax included)
[Release Date] Don Quijote: Friday, April 10, 2026
Qoo10: Friday, April 17, 2026
@cosme STORE: Friday, May 1, 2026
Other variety stores, drugstores, EC sites, etc.: Scheduled for sequential release

*Availability varies by store. *Handling may end without prior notice.

IK Co., Ltd. Cosmetics Brand 'LB'
Official X (@lb_tokyo_): https://x.com/lb_tokyo_/
Official Instagram: https://www.instagram.com/lbtokyo_official/

Company Profile
IK Co., Ltd. is a marketing manufacturer that develops products such as cosmetics, household goods, and foods from big data accumulated over many years, based on the three themes of living beautifully, living healthily, and living happily, handling everything from planning, manufacturing, and sales to logistics.