"I Want to Hear 'Delicious!'" A Subscription Service for Rice Side Dishes Curated by Expert "Okawari JAPAN" is Launching.
Okawari JAPAN, a media outlet specializing in rice side dishes, and Prime Direct, creators of the hit clay pot 'Iga no Takumi,' will launch a subscription service called 'The Otomo' in April 2026, delivering curated regional gourmet items monthly.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:11 (473h 24m after Collected)
Okawari JAPAN (Representative: Kunihiko Osafune), a specialized media outlet that has reviewed over 1,500 types of rice side dishes from across the country, and Prime Direct Co., Ltd. (Headquarters: Nagoya, Aichi; CEO: Hidenori Morishita), which planned the 'Iga no Takumi' clay pot that raised over 10,000% of its goal on Makuake, are pleased to announce the launch of early applications for 'The Otomo,' a specialized subscription service for rice side dishes, starting April 2026.
This service is a subscription that delivers selected rice side dishes curated by Okawari JAPAN once a month for a total of six times. Every delivery features masterpieces from different regions and producers, allowing customers to discover new flavors and culinary joys with every box.
**Early Application Period: April 1 to April 15, 2026 (First delivery: End of April)**
*Applications after April 16 will receive their first delivery at the end of May.
**Monthly Fee: 2,980 yen (tax included) + Shipping: 990 yen (tax included)**
LP: https://kotokoto-kurashi.com/pages/lp-gohan-no-otomo-02
### Why Okawari JAPAN is Starting a Subscription Now
Kunihiko Osafune, who has spent years interviewing and introducing various 'gohan no otomo' (rice side dishes), has long felt a particular challenge during his reporting.
### "Some people have yet to encounter truly delicious food."
From popular products that became hard to obtain after being featured on TV to local delicacies that are beloved in their hometowns but haven't reached a national audience—Osafune wanted to create a system that reliably delivers the 'authentic flavors' he has encountered while tasting over 1,500 varieties. This desire is the origin of this service.
Meanwhile, the 'Iga no Takumi' microwave-safe clay pot, planned and sold by Prime Direct in 2023, has been delivering an 'authentic rice experience' as an Iga-yaki pot that attracted over 1,000 supporters and surpassed 10,000% of its funding goal on Makuake. The shared mission of both parties—'to deliver the best side dishes to people who cook delicious rice'—has culminated in this collaboration.
This service is a subscription that delivers selected rice side dishes curated by Okawari JAPAN once a month for a total of six times. Every delivery features masterpieces from different regions and producers, allowing customers to discover new flavors and culinary joys with every box.
**Early Application Period: April 1 to April 15, 2026 (First delivery: End of April)**
*Applications after April 16 will receive their first delivery at the end of May.
**Monthly Fee: 2,980 yen (tax included) + Shipping: 990 yen (tax included)**
LP: https://kotokoto-kurashi.com/pages/lp-gohan-no-otomo-02
### Why Okawari JAPAN is Starting a Subscription Now
Kunihiko Osafune, who has spent years interviewing and introducing various 'gohan no otomo' (rice side dishes), has long felt a particular challenge during his reporting.
### "Some people have yet to encounter truly delicious food."
From popular products that became hard to obtain after being featured on TV to local delicacies that are beloved in their hometowns but haven't reached a national audience—Osafune wanted to create a system that reliably delivers the 'authentic flavors' he has encountered while tasting over 1,500 varieties. This desire is the origin of this service.
Meanwhile, the 'Iga no Takumi' microwave-safe clay pot, planned and sold by Prime Direct in 2023, has been delivering an 'authentic rice experience' as an Iga-yaki pot that attracted over 1,000 supporters and surpassed 10,000% of its funding goal on Makuake. The shared mission of both parties—'to deliver the best side dishes to people who cook delicious rice'—has culminated in this collaboration.