Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000050.000110235.html

Lifestyle & Beauty brand "AHRES" from Japan expands into Korea, following Taiwan and Hong Kong. Nice to meet you, Korea.

Published May 13, 2026 8:00 PM ・ Updated Jun 2, 2026 1:03 PM ・ 3 min read ・ Source: PR TIMES

AHRES, a Japanese lifestyle and beauty brand, has expanded its presence into the South Korean market starting April 2026, following successful launches in Taiwan (2024) and Hong Kong (2025). The brand aims to establish a new "J-Beauty" category in Korea, a market currently dominated by K-beauty, by leveraging its premium Japanese aesthetics. Initial efforts will focus on online channels and select shops, followed by expansion into department stores.

AHRES, which began its first overseas expansion in 2024, followed up by launching in Hong Kong in 2025 after Taiwan. Now, from April 2026, AHRES has also started its operations in Korea. AHRES makes its debut in Korea!

Aiming to establish a new "J-Beauty" category

AHRES plans to position its brand's premium Japanese sensibility as a key differentiating factor, aiming to establish a "new J-Beauty" category in the Korean market, which is currently dominated by K-beauty. In the initial phase, the brand plans to expand consumer touchpoints and enhance brand recognition through sales on major online channels, such as its official online store, and select shops. Subsequently, it will focus on offline channels like department stores to build a comprehensive online and offline distribution system. Based on the company's experience in expanding brands across various Asian countries, AHRES believes it can strengthen its position as a luxury beauty brand in the Korean market over time.

Online Store

Korea Official Online Store

https://ahres.co.kr/

*Opened 4/22

Select Shop Sales

MUSINSA Beauty

MUSINSA Megastore Seongsu (무신사 메가스토어 성수)

Address: 62 Seongsui-ro, Seongdong-gu, Seoul

https://www.musinsa.com/offline/88

*Opened 4/25

MUSINSA Online Store: https://www.musinsa.com/brand/ahres?gf=A

*Opened 4/25

AHRES Brand Page: https://ahres.jp/

AHRES Official Instagram: https://www.instagram.com/ahres_official/

AHRES Official X: https://x.com/ahres_official

FACT BOX

Source: PR TIMES
Category: News
Organizations: MUSINSA
Dates in source: 4/22 / 4/25

Lifestyle & Beauty brand "AHRES" from Japan expands into Korea, following Taiwan and Hong Kong. Nice to meet you, Korea.

⚡ Key Points