Free Archive Videos Released to Improve Back-Office Operations for JA Organizations

The Japan Agricultural Newspaper (headquartered in Taito-ku, Tokyo) held a free online seminar titled 'Online Seminar: Back-Office DX for JA' on Friday, May 22, 2026. The event presented solutions to administrative challenges faced by JA management departments, highlighting case studies on digitalizing HR and labor operations to improve efficiency and increase dialogue time with members. It also showcased cutting-edge technologies that address hidden management risks associated with employee private vehicle commuting. Approximately 200 participants from JA group organizations attended online.

Archive videos of the seminar are currently being distributed free of charge. On Thursday, June 18, a special issue titled 'Back-Office DX for JA: Event Report' was published, summarizing the seminar.

[Archive Video of 'Back-Office DX for JA' Online Seminar (Free)]

Overview: Edited archival version of the online seminar held on May 22, 2026

Format: Limited public release on YouTube (free)

Viewing and Materials Download Application URL: https://questant.jp/q/MZKZ5JFF

Keynote Speech ①: 'Reconstructing Operational Knowledge Digitally: Redefining Back-Office Talent in JA'

Hidetaka Kakii, Representative, Reskilling Camp, Persol Research and Consulting Co., Ltd.

Keynote Speech ②: 'Keys to DX Realization Through Supporting Over 100 Companies Annually'

Hideo Kataoka, Representative, TECH PLAY Company, Persol Innovation Co., Ltd.

Case Study ①: 'HR and Labor Reform Starting from Centralized Employee Data Management'

Yukihiro Uchito, Enterprise Sales Department, SmartHR Co., Ltd.

Jun Gokida, Head of Planning Department, JA Ichikawa

Case Study ②: 'Private Vehicle Commuting in JA: Organizational Risks Caused by “Lack of Management”'

Hiroki Yoshida, Sales Lead, New Business Planning Division, SmartDrive Co., Ltd.

Mayu Inagi, BPO Promotion Team, Sales Development Department, JA Mitsui Lease Auto Co., Ltd.

Case Study Moderator: Hideaki Takahashi, Deputy Director, Food and Agriculture Innovation Bureau, Japan Agricultural Newspaper Co., Ltd.

Special Campaign for Archive Video Viewers:

Ten randomly selected participants who view the video and complete the seminar feedback questionnaire will receive a copy of 'Reskilling Creates the Strongest Teams,' authored by Hidetaka Kakii of Persol Research and Consulting Co., Ltd., who delivered a keynote speech at the seminar (deadline: June 30).

[Background of the Online Seminar]

Amid the widespread digital transformation across industries, administrative and HR operations within JA organizations still largely rely on paper-based processes, consuming significant time and labor. This outdated environment is unattractive to younger generations accustomed to digital tools, leading directly to serious challenges in recruitment and talent retention.

This initiative addresses the real-world challenges faced by JA organizations by proposing concrete transformations through cloud-based HR software that automates personnel operations and DX solutions enabling paperless management of risks associated with private vehicle commuting, paving the way toward sustainable organizational management.

[About the Japan Agricultural Newspaper]

Founded in 1928, the Japan Agricultural Newspaper is Japan’s only national agricultural newspaper, serving as a comprehensive information source for agriculture, rural communities, and the JA Group. In recent years, beyond media operations, it has actively expanded into supporting DX initiatives and digital talent development for the JA Group.

[Contact Information]

Japan Agricultural Newspaper Co., Ltd.
Media Promotion Department, Food and Agriculture Innovation Bureau
Contact: Fujikawa
TEL: 03-6281-5810　FAX: 03-6281-5852　Email: fujikawa.shigeto@agrinews.co.jp