July 22 Event: 'Problem-Solving & Matching Day' to Showcase Heat-Resilient and Eco-Friendly Agricultural Technologies and Services

About the Problem-Solving & Matching Day

Nihon Nogyo Shimbun Co., Ltd. (Taito-ku, Tokyo; President and CEO: Kazushiro Tagami) will host an online seminar titled 'Midori GX Lab Problem-Solving & Matching Day' on Wednesday, July 22, to introduce technologies and services that support heat stress mitigation and environmentally friendly agricultural practices to farmers and agricultural stakeholders.

Partner member companies and organizations of the 'Midori GX Lab' consortium—dedicated to achieving sustainable food and agriculture—will present practical solutions for climate resilience, decarbonization, and resource circulation in a presentation format. After viewing the seminar, participants can respond to a 'Matching Sheet' to request materials or initiate business matching and consultations.

This event aims to create connections between Midori GX Lab partner members offering solutions for extreme heat and other challenges and agricultural producers, thereby supporting the practical implementation of sustainable agriculture.

Details and Registration

This event is designed for agricultural professionals who:

- Seek solutions to challenges in sustainable farming - Want to implement heat stress and high-temperature countermeasures - Wish to learn about the latest technologies and services - Aim to connect with leading companies and startups

Participating Companies

Session 1: Overcoming Climate Change

Fager: 'Weather-Resilient Solution Service for Rice Cultivation (High-Temperature Crop Management Recipes)'

Kakuichi: 'Protecting Agriculture and Livestock in an Era of Global Boiling: Demonstration Cases of Nanobubble Cultivation and Next-Generation GX Pig Barns'

Japan Biostimulant Council: 'Overview of Biostimulants and Practical Case Studies'

Session 2: Practicing Eco-Friendly Agriculture

Nippon Paper: 'Low-Environmental-Impact Agricultural Materials through Bio-Based Approaches by the Nippon Paper Group—Mimizutaro 100 / Genki Morimori / Washi Mulch—'

QuonCrop: 'AI Specialized in Food and Agriculture to Discover New Competitive Advantages for Products—My Eco Scale—'

TOWING: 'High-Performance Biochar “Soratan”'

Event Overview

Date and Time: Wednesday, July 22, 2026, 14:00–16:30 (tentative)

Format: Online

Participation Fee: Free

Organizer: Nihon Nogyo Shimbun

Registration: Via the official Midori GX Lab website

(https://www.agrinews.co.jp/page/midori-gx-seminar2603)

Participation Benefits

Among those who attend the event and complete the Matching Sheet, 50 participants will be selected by lottery to receive Amazon gift cards worth up to 5,000 JPY.

<Number of Winners>

- Amazon Gift Card 5,000 JPY (5 winners) - Amazon Gift Card 1,000 JPY (5 winners) - Amazon Gift Card 500 JPY (40 winners)

※ The Amazon gift card is a digital gift card redeemable on Amazon.co.jp. This giveaway is hosted by Nihon Nogyo Shimbun Co., Ltd. Amazon, Amazon.co.jp, and their logos are trademarks of Amazon.com, Inc. or its affiliates.

Details and Registration

About Midori GX Lab

Amid increasingly evident impacts of climate change, Midori GX Lab is a consortium hosted by Nihon Nogyo Shimbun aiming to reduce agriculture's environmental burden, achieve decarbonization, conserve biodiversity, and realize 'sustainable food and agriculture.'

Beyond farmers and agricultural organizations, the consortium brings together diverse stakeholders—including local governments, companies, researchers, students, and consumers—to solve challenges that cannot be addressed by production sites alone. Regular online seminars and member networking events are held, and initiatives such as the 'Midori GX Award' to recognize outstanding practices and on-site visits to leading farms help connect learning and community-building with real-world implementation. Participation is open to all.

<Overview>

Name: Midori GX Lab

Host: Nihon Nogyo Shimbun Co., Ltd.

Representative: Masaaki Edamoto (Former Vice-Minister of Agriculture, Forestry and Fisheries; Chairman of the Japan Fisheries Association; Special Editor-in-Chief of Midori GX News)

Established: July 3, 2024

Number of Members: 2,013 (individuals and organizations combined, as of June 2, 2026)

Official Website: https://www.agrinews.co.jp/page/midori_gx

Contact

Solutions Division, Nihon Nogyo Shimbun Co., Ltd.

Email: midorigx@agrinews.co.jp