Launch of App Engagement Service "Locabell"
Agoop, a SoftBank subsidiary, has launched "Locabell," an app engagement service for retailers, restaurants, and commercial facilities. It offers one-stop operations from app push notifications to store visit measurement, enabling personalized messaging, performance visualization, and data integration.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 19:41
- 🔍 Collected: May 13, 2026 at 11:01
- 🤖 AI Analyzed: May 14, 2026 at 04:49 (17h 47m after Collected)
Agoop Co., Ltd. (hereinafter "Agoop"), a subsidiary of SoftBank Corp. that engages in big data business utilizing location information, headquartered in Shibuya-ku, Tokyo, and led by President & CEO Yusuke Kato, will begin providing "Locabell," an app engagement service that enables one-stop operation from app push notifications to store visit measurement for businesses such as retail, restaurants, and commercial facilities, starting May 13, 2026.
**Features of "Locabell"**
1. **Enables personalized message delivery to each individual**
By utilizing data such as store visit history and user attributes, it is possible to intuitively segment "people who should receive messages now" and deliver messages. Even without complex data analysis knowledge, it is easy to perform personalized approaches for each individual.
2. **App push notifications possible at the moment a user is "nearby"**
In addition to around one's own stores, messages can be delivered via app push notifications by specifying any desired area. Furthermore, in addition to notifications when users visit a target area, it also supports scheduled delivery that sends messages at effective times specified in advance, based on user visit trends.
3. **Visualizes store visit results after message delivery in a graph**
After message delivery, the actual number of store visitors is automatically aggregated. In addition to "number of deliveries" and "number of opens," "number of visitors" can be understood on one screen, and each value is clearly displayed in a graph. Detailed analysis by area, by day, and by residential area (e.g., municipal unit) is also possible. Since data can be output in CSV format, it can also be used for creating internal reports.
4. **Links with proprietary data and utilizes as marketing assets**
Store visit data acquired with "Locabell" can be smoothly linked with data analysis platforms (DWH: Data Warehouse) such as Amazon Web Services (AWS) and Snowflake. By combining it with proprietary app data, it is possible to deepen customer understanding and utilize it as a "marketing asset" that goes beyond one-off measures.
**Start Date of Service Provision**
May 13, 2026 (Wednesday)
**Details of "Locabell"**
https://agoop.co.jp/service/locabell/
**About Agoop**
Agoop is a pioneering company that utilizes location-based big data. By collecting vast amounts of location and sensor information from smartphone apps and analyzing it with its unique technology, it visualizes human movement and provides valuable information that brings new perspectives to businesses such as "Fluid Population Data / Machirepo / Compleno."
Agoop's "Fluid Population Data" is provided after anonymizing location information collected from smartphone apps of users who have given consent, and has supported various companies and local governments to date. By analyzing and utilizing highly accurate and fresh information, it is possible to grasp daily changes in human movement, enabling prompt and correct decision-making in urban development, tourism promotion, disaster prevention, commercial area analysis, and other fields.
https://agoop.co.jp/
* Company names and product/service names mentioned in this press release are registered trademarks or trademarks of their respective companies.
* The information contained in this press release is current as of the announcement date and is subject to change without notice. Please be aware in advance.
**Features of "Locabell"**
1. **Enables personalized message delivery to each individual**
By utilizing data such as store visit history and user attributes, it is possible to intuitively segment "people who should receive messages now" and deliver messages. Even without complex data analysis knowledge, it is easy to perform personalized approaches for each individual.
2. **App push notifications possible at the moment a user is "nearby"**
In addition to around one's own stores, messages can be delivered via app push notifications by specifying any desired area. Furthermore, in addition to notifications when users visit a target area, it also supports scheduled delivery that sends messages at effective times specified in advance, based on user visit trends.
3. **Visualizes store visit results after message delivery in a graph**
After message delivery, the actual number of store visitors is automatically aggregated. In addition to "number of deliveries" and "number of opens," "number of visitors" can be understood on one screen, and each value is clearly displayed in a graph. Detailed analysis by area, by day, and by residential area (e.g., municipal unit) is also possible. Since data can be output in CSV format, it can also be used for creating internal reports.
4. **Links with proprietary data and utilizes as marketing assets**
Store visit data acquired with "Locabell" can be smoothly linked with data analysis platforms (DWH: Data Warehouse) such as Amazon Web Services (AWS) and Snowflake. By combining it with proprietary app data, it is possible to deepen customer understanding and utilize it as a "marketing asset" that goes beyond one-off measures.
**Start Date of Service Provision**
May 13, 2026 (Wednesday)
**Details of "Locabell"**
https://agoop.co.jp/service/locabell/
**About Agoop**
Agoop is a pioneering company that utilizes location-based big data. By collecting vast amounts of location and sensor information from smartphone apps and analyzing it with its unique technology, it visualizes human movement and provides valuable information that brings new perspectives to businesses such as "Fluid Population Data / Machirepo / Compleno."
Agoop's "Fluid Population Data" is provided after anonymizing location information collected from smartphone apps of users who have given consent, and has supported various companies and local governments to date. By analyzing and utilizing highly accurate and fresh information, it is possible to grasp daily changes in human movement, enabling prompt and correct decision-making in urban development, tourism promotion, disaster prevention, commercial area analysis, and other fields.
https://agoop.co.jp/
* Company names and product/service names mentioned in this press release are registered trademarks or trademarks of their respective companies.
* The information contained in this press release is current as of the announcement date and is subject to change without notice. Please be aware in advance.