Agoda Announces Popular Search Filters for 2026

Digital travel platform Agoda (operated by Agoda Company Pte. Ltd., headquartered in Singapore, CEO: Omri Morgenshtern) analyzed traveler accommodation search trends in 2026 and announced the ranking of search conditions valued by Asian travelers.

The analysis of search filter usage on Agoda's website revealed that across Asia, 'Accommodation type,' 'Breakfast included,' and 'High review score' continue to be important.

In contrast, Japanese travelers show a stronger interest in practical elements that make their travel comfortable from planning to stay, particularly emphasizing food convenience, flexible booking conditions, and a comfortable stay environment.

TOP10 Popular Search Filters for Japanese Travelers

1. Breakfast included

2. Accommodation type

3. Free cancellation

4. Bed type (single/twin)

5. Review score 8 or higher

6. Dinner included

7. Parking

8. Non-smoking room

9. Spa/Sauna

10. Pay at property

'Food Convenience' Influences Travel Choices

'Breakfast included' is the most used search filter by Japanese travelers. This indicates a tendency to prioritize convenience for a smooth start to the day, making Japan the only market in Asia where 'Breakfast included' ranks higher than 'Accommodation type.'

Furthermore, many travelers in Japan search for accommodation plans that include both breakfast and dinner, with 21% utilizing such conditions. The 'Dinner included' filter ranks 6th, a high position compared to other markets. These results show a growing demand for seamless stay experiences that include meals, suggesting that accommodation and dining experiences are closely linked in Japan.

Flexibility and Diversity of Choices are also Important Factors

'Accommodation type' ranks 2nd at 15%, indicating that the choice of stay style, such as hotels, ryokans, and apartments, is a crucial element in travel planning. According to this data, 'Free cancellation' is in the top 3, showing that Japanese travelers tend to prioritize peace of mind and flexibility in booking more than other countries in the region. Additionally, 'Pay at property' also ranks, reflecting a growing need to reduce upfront financial burden. These trends align with the overall Asian trend of seeking flexible options for changing travel plans.

Comfort, Practicality, and Reliability Influence the Stay Experience

Japanese travelers also show high interest in comfort and personalized experiences during their stay. 'Bed type (single/twin)' reflects consideration for individual needs, and 'Non-smoking room' indicates an expectation for a more comfortable stay environment. Furthermore, 'Spa/Sauna' is also in the top ranks, making Japan one of the markets, alongside South Korea, with high interest in relaxation and wellness experiences. Practical elements such as 'Parking' continue to be important. At the same time, 'Review score 8 or higher' is a significant criterion, demonstrating continued high trust in other travelers' reviews.

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Comment from Masaru Ikai (Agoda International Japan Senior Country Director)

In Japan, dining experience is a crucial element of travel, and the availability of breakfast and dinner significantly influences accommodation choices. With accommodation and dining experiences closely linked, there is a growing demand for meal-inclusive plans. Furthermore, there is a strong need for flexibility in booking, especially regarding payment options. Agoda's search filter function and extensive accommodation choices enable travelers to find optimal stays that meet their needs.

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About the Data This data is based on accommodation search data from travelers in 10 Asian markets (India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam) during the period of January 1 to April 15, 2026.

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About Agoda® Agoda offers over 6 million hotels and vacation rentals worldwide, along with flights and activities, at great prices. Agoda's website Agoda.com and mobile app are available in 39 languages, and customer support is available 24/7. Agoda, a Booking Holdings (Nasdaq BKNG) company, operates with over 7,000 staff in 26 locations worldwide, centered in Asia.