Age-Well Design Lab Releases 'Digest Report' Visualizing Well-being and Behavioral Change of Next-Generation Seniors
AgeWellJapan's Age-Well Design Lab released the 'Age-Well Design Lab Digest Report' on May 11, 2026, visualizing the well-being and behavioral change of next-generation seniors. This report compiles dialogues with seniors and insights from experts, aiming to accelerate the social implementation of Age-Well.
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- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 11, 2026 at 12:27 (55 min after Collected)
Age-Well Design Lab, operated by AgeWellJapan Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Madoka Akagi; hereinafter 'AgeWellJapan'), released the 'Age-Well Design Lab Digest Report' on May 11, 2026. This report summarizes its activities and achievements as part of its initiative to realize 'a society where everyone can age positively.'
The traditional image of seniors as 'those who are supported' is undergoing a significant transformation. This report organizes 'on-site knowledge' gained from dialogues with the senior generation, along with cross-sectional insights from local governments, companies, and universities.
**Three Pillars of This Report**
This report structures 'Age-Well' from multiple perspectives.
**[Chapter 1: Exploring Age-Well] Envisioning the Future Through Dialogue**
Includes dialogues with Hiroko Akiyama, Professor Emeritus at the University of Tokyo; Yoshiki Ishikawa, Representative Director of Well-being for Planet Earth; Takashi Maeno, Professor at Keio University; and Yuji Kuroiwa, Governor of Kanagawa Prefecture.
Discussions cover the direction a super-aging society should take, from the contexts of well-being, ageism, and improving pre-symptomatic conditions.
**[Chapter 2: Designing Age-Well] Co-creation and Practice**
Dialogue techniques that promote behavioral change in seniors are verbalized as '6 skills.' A joint survey with Persol Holdings objectively demonstrated that 'Age-Well Designers,' who support seniors, themselves have high well-being.
Furthermore, the 'Age-Well Design Award' is introduced as a practical example of value transformation by individuals and companies, indicating a growing trend of Age-Well initiatives spreading throughout society.
**[Chapter 3: Living Age-Well] Senior Listening Interviews**
Features real-life stories of seniors embodying Age-Well, such as Mr. Ikeda, who is expanding his activities on YouTube, and Mr. Iida, from a 145-year-old Japanese sword shop. Through examples of diverse lifestyles, the report concretely outlines the 'image of next-generation seniors.'
**Public Release of Age-Well Practice Sites**
To commemorate the report's release, digest videos of the 'Age-Well Conference' and 'Age-Well Festival' held last year have been released. You can view the actual events.
Age-Well Conference 2025
Age-Well Festival 2025
**[Report Overview]**
* **Name:** Age-Well Design Lab Digest Report
* **Main Contents:** Expert dialogues, introduction of Age-Well Design Award winning companies, senior interviews, etc.
* **Publisher:** Age-Well Design Lab (AgeWellJapan Inc.)
**[Viewing/Downloading the Report]**
The 'Age-Well Design Lab Digest Report' can be viewed and downloaded from the following link:
https://share-na2.hsforms.com/1gOl9D44AS26oxJ56FjBTrQquhz7
**What is Age-Well?**
Age-Well is a way of living that embraces aging positively, values inner richness, and continues to challenge oneself. It focuses on internal emotions and thoughts, and the actions that arise from them, rather than external conditions that change with circumstances. 'Self-recognition, Challenge, Discovery' are identified as elements that generate Age-Well behavior, and the 'Age-Well Map' illustrates how these elements circulate.
**Future Developments**
Based on the insights gained from this report, AgeWellJapan will further accelerate the social implementation of 'Age-Well.' Specifically, it will promote new business development and service design through co-creation with companies, regional demonstrations and expansions (events and hub creation) in collaboration with local governments, and social dissemination through conferences and festivals.
Furthermore, this report will be utilized as a hint for creating new value in a super-aging society and as a starting point for dialogues with diverse stakeholders such as companies, local governments, and educational institutions.
**AgeWellJapan Inc.**
AgeWellJapan aims to create a society where everyone wants to live to 100, centered on the concept of 'Age-Well' (positive aging).
Instead of merely supporting seniors, they are advancing the realization of a society where Age-Well flourishes through 'multi-generational co-creation,' involving diverse stakeholders such as youth, communities, companies, and universities.
Services include 'Motto Mate,' an intergenerational exchange service with companions from the grandchild generation, and 'Mottoba!', a permanent multi-generational community.
Keywords:
The traditional image of seniors as 'those who are supported' is undergoing a significant transformation. This report organizes 'on-site knowledge' gained from dialogues with the senior generation, along with cross-sectional insights from local governments, companies, and universities.
**Three Pillars of This Report**
This report structures 'Age-Well' from multiple perspectives.
**[Chapter 1: Exploring Age-Well] Envisioning the Future Through Dialogue**
Includes dialogues with Hiroko Akiyama, Professor Emeritus at the University of Tokyo; Yoshiki Ishikawa, Representative Director of Well-being for Planet Earth; Takashi Maeno, Professor at Keio University; and Yuji Kuroiwa, Governor of Kanagawa Prefecture.
Discussions cover the direction a super-aging society should take, from the contexts of well-being, ageism, and improving pre-symptomatic conditions.
**[Chapter 2: Designing Age-Well] Co-creation and Practice**
Dialogue techniques that promote behavioral change in seniors are verbalized as '6 skills.' A joint survey with Persol Holdings objectively demonstrated that 'Age-Well Designers,' who support seniors, themselves have high well-being.
Furthermore, the 'Age-Well Design Award' is introduced as a practical example of value transformation by individuals and companies, indicating a growing trend of Age-Well initiatives spreading throughout society.
**[Chapter 3: Living Age-Well] Senior Listening Interviews**
Features real-life stories of seniors embodying Age-Well, such as Mr. Ikeda, who is expanding his activities on YouTube, and Mr. Iida, from a 145-year-old Japanese sword shop. Through examples of diverse lifestyles, the report concretely outlines the 'image of next-generation seniors.'
**Public Release of Age-Well Practice Sites**
To commemorate the report's release, digest videos of the 'Age-Well Conference' and 'Age-Well Festival' held last year have been released. You can view the actual events.
Age-Well Conference 2025
Age-Well Festival 2025
**[Report Overview]**
* **Name:** Age-Well Design Lab Digest Report
* **Main Contents:** Expert dialogues, introduction of Age-Well Design Award winning companies, senior interviews, etc.
* **Publisher:** Age-Well Design Lab (AgeWellJapan Inc.)
**[Viewing/Downloading the Report]**
The 'Age-Well Design Lab Digest Report' can be viewed and downloaded from the following link:
https://share-na2.hsforms.com/1gOl9D44AS26oxJ56FjBTrQquhz7
**What is Age-Well?**
Age-Well is a way of living that embraces aging positively, values inner richness, and continues to challenge oneself. It focuses on internal emotions and thoughts, and the actions that arise from them, rather than external conditions that change with circumstances. 'Self-recognition, Challenge, Discovery' are identified as elements that generate Age-Well behavior, and the 'Age-Well Map' illustrates how these elements circulate.
**Future Developments**
Based on the insights gained from this report, AgeWellJapan will further accelerate the social implementation of 'Age-Well.' Specifically, it will promote new business development and service design through co-creation with companies, regional demonstrations and expansions (events and hub creation) in collaboration with local governments, and social dissemination through conferences and festivals.
Furthermore, this report will be utilized as a hint for creating new value in a super-aging society and as a starting point for dialogues with diverse stakeholders such as companies, local governments, and educational institutions.
**AgeWellJapan Inc.**
AgeWellJapan aims to create a society where everyone wants to live to 100, centered on the concept of 'Age-Well' (positive aging).
Instead of merely supporting seniors, they are advancing the realization of a society where Age-Well flourishes through 'multi-generational co-creation,' involving diverse stakeholders such as youth, communities, companies, and universities.
Services include 'Motto Mate,' an intergenerational exchange service with companions from the grandchild generation, and 'Mottoba!', a permanent multi-generational community.
Keywords: