AgeWellJapan to Hold First "Age-Well HOKKAIDO" Multi-Generational Co-creation Festival in Hokkaido
AgeWellJapan will hold its first multi-generational co-creation festival, "Age-Well HOKKAIDO," in Hokkaido from May 23-24, 2026. The event aims to address regional issues such as youth outflow and lack of social participation opportunities for seniors, and will be operated by an executive committee in collaboration with Satsudora Holdings and SOUSHIN Holdings.
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- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 23:00 (552h 4m after Collected)
AgeWellJapan Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Madoka Akagi; hereinafter "AgeWellJapan"), which operates "Motto Mate," an intergenerational exchange service by grandchild-generation companions, and "Mottoba!," a permanent multi-generational community space, will hold "Age-Well HOKKAIDO" for the first time in Sapporo, Hokkaido, from May 23 (Sat) to 24 (Sun), 2026. This marks the first regional expansion of the "Age-Well Festival," an event that fosters intergenerational challenges and co-creation.
This project will be managed by an executive committee formed by three companies: Satsudora Holdings Co., Ltd., SOUSHIN Holdings Co., Ltd., and AgeWellJapan. It aims to address regional issues such as the outflow of young talent and limited social participation opportunities for seniors, thereby creating new regional connections and opportunities for "challenge and discovery."
What is Age-Well HOKKAIDO?
This event is a "festival of discovery" where multiple generations, from children to seniors, can enjoy, learn, and challenge themselves together, based on the theme of "a society where everyone can age positively." Booths and experiential programs by exhibiting companies will incorporate elements of "Age-Well" (aging positively through challenge and discovery), fostering intergenerational exchange and well-being connections.
In Hokkaido, the host region, in addition to population decline and an aging population, issues such as the outflow of young people to urban areas have led to a shortage of regional leaders and intergenerational divides. Against this backdrop, this event aims to create opportunities for young people and seniors to meet as "companions" who share life experiences, moving beyond a "supporting/being supported" relationship, and to challenge themselves together.
"Age-Well Festival," held in Tokyo, has been organized a total of four times by 2025, with 16,000 visitors over two days in 2025, growing to a cumulative total of over 30,000 visitors. "Age-Well HOKKAIDO" is part of a full-scale nationwide regional expansion of these efforts. In collaboration with companies rooted in Hokkaido, the event will create a place where multiple generations can mix, and new challenges and discoveries can emerge, accelerating Japan's "Age-Well" movement from Hokkaido.
[Event Outline: Age-Well HOKKAIDO]
Date: May 23 (Sat) - 24 (Sun), 2026
Location: 1, Kita 2-jo Nishi 4-chome, Chuo-ku, Sapporo, Hokkaido (former Hokkaido Building site)
Content: A multi-generational co-creation festival themed "Challenge and Discovery"
Admission: Free (some workshops and merchandise sales are charged)
Organizer: Age-Well HOKKAIDO Executive Committee (AgeWellJapan Inc., Satsudora Holdings Co., Ltd.)
This project will be managed by an executive committee formed by three companies: Satsudora Holdings Co., Ltd., SOUSHIN Holdings Co., Ltd., and AgeWellJapan. It aims to address regional issues such as the outflow of young talent and limited social participation opportunities for seniors, thereby creating new regional connections and opportunities for "challenge and discovery."
What is Age-Well HOKKAIDO?
This event is a "festival of discovery" where multiple generations, from children to seniors, can enjoy, learn, and challenge themselves together, based on the theme of "a society where everyone can age positively." Booths and experiential programs by exhibiting companies will incorporate elements of "Age-Well" (aging positively through challenge and discovery), fostering intergenerational exchange and well-being connections.
In Hokkaido, the host region, in addition to population decline and an aging population, issues such as the outflow of young people to urban areas have led to a shortage of regional leaders and intergenerational divides. Against this backdrop, this event aims to create opportunities for young people and seniors to meet as "companions" who share life experiences, moving beyond a "supporting/being supported" relationship, and to challenge themselves together.
"Age-Well Festival," held in Tokyo, has been organized a total of four times by 2025, with 16,000 visitors over two days in 2025, growing to a cumulative total of over 30,000 visitors. "Age-Well HOKKAIDO" is part of a full-scale nationwide regional expansion of these efforts. In collaboration with companies rooted in Hokkaido, the event will create a place where multiple generations can mix, and new challenges and discoveries can emerge, accelerating Japan's "Age-Well" movement from Hokkaido.
[Event Outline: Age-Well HOKKAIDO]
Date: May 23 (Sat) - 24 (Sun), 2026
Location: 1, Kita 2-jo Nishi 4-chome, Chuo-ku, Sapporo, Hokkaido (former Hokkaido Building site)
Content: A multi-generational co-creation festival themed "Challenge and Discovery"
Admission: Free (some workshops and merchandise sales are charged)
Organizer: Age-Well HOKKAIDO Executive Committee (AgeWellJapan Inc., Satsudora Holdings Co., Ltd.)