Turn SharePoint into a Venue for Ideological Penetration! Explaining How to Utilize Internal Portals

Ageha Inc. (Chuo-ku, Tokyo, President and CEO: Takehiro Minato, Securities Code: 9330), which supports corporate branding, has released a report on the seminar "Don't Just 'Communicate'! SharePoint Branding Utilization Techniques" held on May 28, 2026 (Thu).

Click here for the "Seminar Report" ⇒ https://www.ageha.tv/magazine/magazine_seminar/2605_sharepoint2/

Why is the Internal Portal Now Important as a "Venue for Ideological Penetration"?

Even when corporate philosophy and vision are established, we often hear concerns from corporate representatives such as "it's not penetrating the organization" or "it's not leading to employee actions." Especially now, with the focus on human capital management due to three backgrounds: (1) labor market fluidity, (2) diverse talent and work styles, and (3) changes in industrial structure due to DX, improving employee engagement is an urgent task for corporate growth.

Branding is shifting from the conventional "external focus" to an "internal starting point," and the internal portal site, which employees access daily, plays a central role in this. Currently, many companies use Microsoft 365's "SharePoint," but it has become a mere formality as a "mere file storage" or "place for administrative notices," and in many cases, the crucial philosophy and internal news are not being read.

This seminar report article explains practical approaches to utilize SharePoint not just as an "information repository" but as a powerful foundation for internal branding.

Click here for the "Seminar Report"

3 Points and Penetration Steps for "Internal Branding" to Build a Strong Organization

This report, based on the seminar content presented by our Senior Consultant/Creative Director Masaaki Itakura and Production Director Takamichi Sano, provides a detailed explanation of the essentials for revitalizing internal portals.

・ "3 Points" to Build a Strong Organization Centered on People

1. Development of words that unite the organization: Verbalize the company's desired state and values to create a common language. 2. Internal and external communication strategy: Instead of one-way message delivery, engage in two-way dialogue that occurs in daily interactions. 3. Persistent execution of measures: Implement them in daily work flows, such as internal portals, and continue them.

・ "Internal Branding Penetration Steps" to Guide from Awareness to Action

Step 1. Awareness: Increase opportunities to naturally see it in the workflow and make employees aware of its existence. Step 2. Understanding: Go beyond a mere listing of information and approach it from both "functionality (correctness)" and "emotion (fun/empathy)" to ensure deep understanding of the content.

Click here for the "Seminar Report" ⇒ https://www.ageha.tv/magazine/magazine_seminar/2605_sharepoint2/

▼ We accept consultations on branding

We provide support by working alongside our clients in a wide range of areas, including corporate branding, marketing communication (external information dissemination), internal branding (employee retention), recruitment branding (talent acquisition), and digital marketing (customer acquisition).

If you have concerns about branding or marketing, please contact us through the following form.

Click here for inquiries ⇒ https://www.ageha.tv/contact/

【Company Profile】

Company Name: Ageha Inc.

Market: Tokyo Stock Exchange Growth Market / Nagoya Stock Exchange NEXT Market (Securities Code: 9330)

Capital: 284.1 million yen (As of September 30, 2025)

Location: 3F, Hatchobori Tosei Building III, 2-12-7 Hatchobori, Chuo-ku, Tokyo 104-0032

Established: August 2001

Representative: Takehiro Minato, President and CEO

Mission: To support the branding of as many companies as possible and make the Japanese business scene passionate and enjoyable!

Business Activities: Comprehensive branding support

Support Areas: Corporate Branding / Purpose Branding / Internal Branding / External Branding / Sustainability Branding / Recruitment Branding / Product/Merchandise/Service Branding, etc.

We will support you as a partner who can provide end-to-end solutions from branding consultation to creative and solutions.

URL: https://www.ageha.tv/

【Contact for Inquiries Regarding This Matter】

Ageha Inc. Public Relations Department

TEL: 03-6280-3336 Email: pr@ageha.tv