Suzu Hirose and Oswaldo Star in New AGC Commercial!
AGC Inc. has released a new commercial, "Let's Experiment! AGC / Glass Core Edition," featuring actress Suzu Hirose and comedy duo Oswaldo. The CM promotes AGC's advanced "Glass Core" technology, a micro-perforated glass substrate for semiconductors, through entertaining experiments, aiming to enhance brand image and technological understanding.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 13:00
AGC Inc. (Representative Director and President: Yoshinori Hirai / Headquarters: Chiyoda-ku, Tokyo) will begin broadcasting AGC's new commercial "Let's Experiment! AGC / Glass Core Edition" starting April 1st (Wednesday).
In this new "Let's Experiment! AGC" commercial series, actress Suzu Hirose, along with popular comedy duo Oswaldo, will appear again this year. Professor Suzu Hirose and her two assistants from Oswaldo, dispatched as scientists to AGC, will actually test various materials and realistically demonstrate their "amazingness." Pay attention to the amazingness of AGC's materials revealed through the experiments, the reactions of Suzu Hirose and Oswaldo as they take on the experiments, and the dance performed by the three, who are in perfect sync in their second year of collaboration. This time, the material is AGC's "Glass Core," which leverages its technical capabilities as a glass manufacturer to create microscopic holes at narrow intervals in thin plate glass substrates. Faced with the surprising fact that countless holes form a picture, the three's reactions are unstoppable, and along with comical movements, lines like "The holes are tiny!!!" also pop out.
As it was their second year of collaboration, the filming set was amicable throughout. The three happily practiced the dance scenes together, and Hirose-san called out, "Please don't make any mistakes (laughs)," and even when NGs occurred, the filming proceeded smoothly with repeated dances and smiles. In the interview, in addition to behind-the-scenes stories about Oswaldo Ito-san calling Hirose-san "Suzu-sama" in this commercial, they also discussed "Glass Core"-related "things they are intensely focused on" and episodes related to new beginnings, as the commercial's broadcast start date is April 1st.
### Filming Episode
Appearing in AGC's new commercial "Let's Experiment! AGC / Glass Core Edition" were, following last year, actress Suzu Hirose, and comedy duo Oswaldo's Shunsuke Ito and Yu Hatanaka. The three, dressed in white lab coats, took on the filming in a full-fledged laboratory setting with experimental tools lined up and a large microscope. From the storyboard explanation stage, the atmosphere was friendly and harmonious, with a sense of perfect synergy unique to their second year as a team.
The good relationship among the three was evident even during breaks in filming. The scene started with Hirose-san's lines. Her lines, while holding the "Glass Core" – glass with microscopic holes – were perfect from the first take. After a test, they immediately moved to the main take. The trio's interplay was spot on, and it was an OK in no time.
Even when the camera wasn't rolling, Hirose-san practiced her lines under her breath, truly embodying the cool "Professor Suzu." On the other hand, in comical scenes where she cheerfully danced with Oswaldo, her assistants, the three burst into laughter while watching the monitor. Throughout, Hirose-san couldn't help but laugh at their constant banter, which was like a comedy sketch.
In a scene to convey that the holes are smaller than a strand of hair, Hatanaka-san pulled Ito-san's hair. Ito-san resisted, saying, "Stop it!" but then, in response to Hirose-san's line, "This supports the future of semiconductors!", Ito-san quickly retorted, "Don't pull out my future (hair)!", which brought a huge laugh to the set.
And the climax was the "AGC Dance" performed by the three. They repeatedly checked the timing of the choreography and practiced. To the staff's comment, "Hirose-san is perfect!", Ito-san, who was the only one struggling with the timing, immediately joked, "Isn't Suzu-sama too fast?" When the staff told them to "enjoy it without being constrained by form," Ito-san responded, "I'll believe you!", and after several takes, when they finally got the OK from the staff, Ito-san looked relieved.
A cool researcher and lively assistants. The filming set was always filled with laughter, thanks to the trio's excellent teamwork. Please look forward to the comical and fast-paced new TV commercial!
### CM Overview
- Title: Let's Experiment! AGC / Glass Core Edition
- Broadcast Format: 15 seconds / 30 seconds
- Release Date: April 1st, 2026 (Wednesday) 4:00 AM
- Official YouTube Channel: https://www.youtube.com/c/AGC_channel
- Concept:
"'Let's Experiment! AGC' is a commercial series that allows viewers to experience AGC's diverse material technologies through the entertainment of 'experiments.' Professor Suzu Hirose and her two assistants from Oswaldo, dispatched as scientists to AGC, will actually test various materials and realistically demonstrate their 'amazingness.' The characteristic of this series is to convey often complex material and technology stories in an easy-to-understand and fun way through the trio's comical interactions and unexpected reactions. This time, under the tagline 'AGC's materials are amazing!', they challenge AGC's cutting-edge materials."
- Story:
This time's material is AGC's "Glass Core." It is said that microscopic holes can be made in glass, but is it really true? To Assistant Ito, who is skeptical, "Tiny holes!?", Professor Suzu presents a piece of glass with actual holes. When they decide to check it with a microscope and look into it, they exclaim, "Oh! There are so many holes!!" Immediately after, Assistant Hatanaka pulls Assistant Ito's hair. The flow is to realize the smallness of the holes by comparing them to the size of a strand of hair. Amidst the laughter, Professor Suzu's words, "This technology supports the future of semiconductors," resonate, emphasizing the depth of AGC's material capabilities.
- Highlights:
"The highlight is the moment when AGC's technology of 'drawing pictures' with microscopic holes in glass is visually and vividly conveyed. Faced with the surprising fact that countless holes form a picture, the three's reactions are unstoppable. Furthermore, in the scene comparing Assistant Ito's hair with the size of the holes, there's an ingenious way to intuitively convey their smallness. Along with the spontaneous reaction, 'The holes are tiny!!!', it creates a gap with the large scale of the technology that supports the future of semiconductors."
### Product Information
**'Glass Core / Micro-perforated Glass Substrate'**
AGC's "Glass Core" is a new glass material that supports the evolution of semiconductors.
Leveraging its technical capabilities as a glass manufacturer, it can create microscopic holes at narrow intervals in thin plate glass substrates.
As high-performance semiconductors advance, their internal components become larger, and the stability of the supporting base becomes crucial.
Glass Core supports next-generation semiconductors by utilizing the characteristics of glass, which excels in flatness and is resistant to warping.
Brand Site: https://www.agc.com/
### Comments from Suzu Hirose and Oswaldo
Q) How was today's filming?
Hirose-san) The choreography and this tempo felt like it had been a year since we last did it? So, while thinking "this is how it was," I really enjoyed the filming!
Ito-san) Our bodies remembered it.
Hirose-san) Our bodies remembered the sound, right?
Ito-san) It finished quickly.
Hatanaka-san) And without any mistakes.
Ito-san) Yes, without any mistakes.
Hirose-san) Was that really true (laughs)?
——The three of them
In this new "Let's Experiment! AGC" commercial series, actress Suzu Hirose, along with popular comedy duo Oswaldo, will appear again this year. Professor Suzu Hirose and her two assistants from Oswaldo, dispatched as scientists to AGC, will actually test various materials and realistically demonstrate their "amazingness." Pay attention to the amazingness of AGC's materials revealed through the experiments, the reactions of Suzu Hirose and Oswaldo as they take on the experiments, and the dance performed by the three, who are in perfect sync in their second year of collaboration. This time, the material is AGC's "Glass Core," which leverages its technical capabilities as a glass manufacturer to create microscopic holes at narrow intervals in thin plate glass substrates. Faced with the surprising fact that countless holes form a picture, the three's reactions are unstoppable, and along with comical movements, lines like "The holes are tiny!!!" also pop out.
As it was their second year of collaboration, the filming set was amicable throughout. The three happily practiced the dance scenes together, and Hirose-san called out, "Please don't make any mistakes (laughs)," and even when NGs occurred, the filming proceeded smoothly with repeated dances and smiles. In the interview, in addition to behind-the-scenes stories about Oswaldo Ito-san calling Hirose-san "Suzu-sama" in this commercial, they also discussed "Glass Core"-related "things they are intensely focused on" and episodes related to new beginnings, as the commercial's broadcast start date is April 1st.
### Filming Episode
Appearing in AGC's new commercial "Let's Experiment! AGC / Glass Core Edition" were, following last year, actress Suzu Hirose, and comedy duo Oswaldo's Shunsuke Ito and Yu Hatanaka. The three, dressed in white lab coats, took on the filming in a full-fledged laboratory setting with experimental tools lined up and a large microscope. From the storyboard explanation stage, the atmosphere was friendly and harmonious, with a sense of perfect synergy unique to their second year as a team.
The good relationship among the three was evident even during breaks in filming. The scene started with Hirose-san's lines. Her lines, while holding the "Glass Core" – glass with microscopic holes – were perfect from the first take. After a test, they immediately moved to the main take. The trio's interplay was spot on, and it was an OK in no time.
Even when the camera wasn't rolling, Hirose-san practiced her lines under her breath, truly embodying the cool "Professor Suzu." On the other hand, in comical scenes where she cheerfully danced with Oswaldo, her assistants, the three burst into laughter while watching the monitor. Throughout, Hirose-san couldn't help but laugh at their constant banter, which was like a comedy sketch.
In a scene to convey that the holes are smaller than a strand of hair, Hatanaka-san pulled Ito-san's hair. Ito-san resisted, saying, "Stop it!" but then, in response to Hirose-san's line, "This supports the future of semiconductors!", Ito-san quickly retorted, "Don't pull out my future (hair)!", which brought a huge laugh to the set.
And the climax was the "AGC Dance" performed by the three. They repeatedly checked the timing of the choreography and practiced. To the staff's comment, "Hirose-san is perfect!", Ito-san, who was the only one struggling with the timing, immediately joked, "Isn't Suzu-sama too fast?" When the staff told them to "enjoy it without being constrained by form," Ito-san responded, "I'll believe you!", and after several takes, when they finally got the OK from the staff, Ito-san looked relieved.
A cool researcher and lively assistants. The filming set was always filled with laughter, thanks to the trio's excellent teamwork. Please look forward to the comical and fast-paced new TV commercial!
### CM Overview
- Title: Let's Experiment! AGC / Glass Core Edition
- Broadcast Format: 15 seconds / 30 seconds
- Release Date: April 1st, 2026 (Wednesday) 4:00 AM
- Official YouTube Channel: https://www.youtube.com/c/AGC_channel
- Concept:
"'Let's Experiment! AGC' is a commercial series that allows viewers to experience AGC's diverse material technologies through the entertainment of 'experiments.' Professor Suzu Hirose and her two assistants from Oswaldo, dispatched as scientists to AGC, will actually test various materials and realistically demonstrate their 'amazingness.' The characteristic of this series is to convey often complex material and technology stories in an easy-to-understand and fun way through the trio's comical interactions and unexpected reactions. This time, under the tagline 'AGC's materials are amazing!', they challenge AGC's cutting-edge materials."
- Story:
This time's material is AGC's "Glass Core." It is said that microscopic holes can be made in glass, but is it really true? To Assistant Ito, who is skeptical, "Tiny holes!?", Professor Suzu presents a piece of glass with actual holes. When they decide to check it with a microscope and look into it, they exclaim, "Oh! There are so many holes!!" Immediately after, Assistant Hatanaka pulls Assistant Ito's hair. The flow is to realize the smallness of the holes by comparing them to the size of a strand of hair. Amidst the laughter, Professor Suzu's words, "This technology supports the future of semiconductors," resonate, emphasizing the depth of AGC's material capabilities.
- Highlights:
"The highlight is the moment when AGC's technology of 'drawing pictures' with microscopic holes in glass is visually and vividly conveyed. Faced with the surprising fact that countless holes form a picture, the three's reactions are unstoppable. Furthermore, in the scene comparing Assistant Ito's hair with the size of the holes, there's an ingenious way to intuitively convey their smallness. Along with the spontaneous reaction, 'The holes are tiny!!!', it creates a gap with the large scale of the technology that supports the future of semiconductors."
### Product Information
**'Glass Core / Micro-perforated Glass Substrate'**
AGC's "Glass Core" is a new glass material that supports the evolution of semiconductors.
Leveraging its technical capabilities as a glass manufacturer, it can create microscopic holes at narrow intervals in thin plate glass substrates.
As high-performance semiconductors advance, their internal components become larger, and the stability of the supporting base becomes crucial.
Glass Core supports next-generation semiconductors by utilizing the characteristics of glass, which excels in flatness and is resistant to warping.
Brand Site: https://www.agc.com/
### Comments from Suzu Hirose and Oswaldo
Q) How was today's filming?
Hirose-san) The choreography and this tempo felt like it had been a year since we last did it? So, while thinking "this is how it was," I really enjoyed the filming!
Ito-san) Our bodies remembered it.
Hirose-san) Our bodies remembered the sound, right?
Ito-san) It finished quickly.
Hatanaka-san) And without any mistakes.
Ito-san) Yes, without any mistakes.
Hirose-san) Was that really true (laughs)?
——The three of them
FAQ
Who appears in AGC's new commercial?
Actress Suzu Hirose and comedy duo Oswaldo (Shunsuke Ito, Yu Hatanaka) appear in the commercial.
What AGC product is featured in the new commercial?
It features "Glass Core" (micro-perforated glass substrate), a new glass material supporting semiconductor evolution.
What is the concept of the commercial?
It's a series where Professor Suzu Hirose and Oswaldo's assistants demonstrate AGC's material technologies through entertaining "experiments."