Free Admission! Experiential Food Fest 'Noujiru Yokocho 2026' to be Held in Akihabara
Maruhan East Japan will host 'Noujiru Yokocho 2026' from May 29 to 31 at Belle Salle Akihabara as the 6th installment of its 'Wotona Kichi Project.' The festival features unique food experiences in collaboration with creators and live music, with the latest update revealing 'Gal-style Ramen Bakumore' and other stalls.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 11:13 (191h 41m after Collected)
Maruhan Co., Ltd. East Japan Company has announced the 6th installment of its 'Wotona Kichi Project,' a brain-juice-themed experiential food festival titled 'Noujiru Yokocho 2026.' The event will take place over three days from May 29 (Fri) to May 31 (Sun), 2026, at Belle Salle Akihabara in Tokyo.
Under the concept of 'Hounousai' (Sacred Brain Festival), the event aims to empower 'Wotona'—adults who live passionately for their personal interests. Within a space filled with light and sound, visitors can enjoy various brain-stimulating contents, including experiential food and drinks collaborated with creators, as well as live music performances.
In the second round of stall reveals, five new stalls were introduced. A highlight is the 'Gal-style Ramen Bakumore,' a collaboration with CGO dot com. This stall offers 'Vibes Baku-age Ramen' (1,000 JPY incl. tax), featuring glowing pink noodles that can be customized with various toppings, and the 'GAL DNA DRINK' (700 JPY incl. tax), where customers can select their preferred colors. These offerings go beyond visual impact, aiming to foster communication through the selection and customization process.
Additionally, the venue will feature a 'Brain Juice Stand' where drinks are dispensed from gas-station-style machines, and a lantern-mapping stage for artists and DJs. Through this event, Maruhan East Japan intends to strengthen its brand appeal to younger generations, particularly Gen Z, and promote its position as a brand that affirms every individual's passion.
Under the concept of 'Hounousai' (Sacred Brain Festival), the event aims to empower 'Wotona'—adults who live passionately for their personal interests. Within a space filled with light and sound, visitors can enjoy various brain-stimulating contents, including experiential food and drinks collaborated with creators, as well as live music performances.
In the second round of stall reveals, five new stalls were introduced. A highlight is the 'Gal-style Ramen Bakumore,' a collaboration with CGO dot com. This stall offers 'Vibes Baku-age Ramen' (1,000 JPY incl. tax), featuring glowing pink noodles that can be customized with various toppings, and the 'GAL DNA DRINK' (700 JPY incl. tax), where customers can select their preferred colors. These offerings go beyond visual impact, aiming to foster communication through the selection and customization process.
Additionally, the venue will feature a 'Brain Juice Stand' where drinks are dispensed from gas-station-style machines, and a lantern-mapping stage for artists and DJs. Through this event, Maruhan East Japan intends to strengthen its brand appeal to younger generations, particularly Gen Z, and promote its position as a brand that affirms every individual's passion.
FAQ
『脳汁横丁2026』はいつどこで開催されますか？
2026年5月29日（金）から5月31日（日）の3日間、東京都千代田区の「ベルサール秋葉原」1Fで開催されます。入場は無料です。
「ヲトナ基地プロジェクト」とは何ですか？
マルハン東日本が2024年4月に始動した、自分の「好き」に熱狂する大人（ヲトナ）を応援し、次世代ファンの獲得・育成を目指すプロジェクトです。
今回発表された「脳汁屋台」にはどのようなものがありますか？
第2弾として、CGOドットコムとコラボした「ギャル式 拉麺 爆盛」など5店舗の情報が公開されました。ピンク色のラーメンや自分好みのドリンクを作れるメニューが提供されます。
イベントのコンセプトは何ですか？
「奉脳祭（ほうのうさい）」をコンセプトに、脳汁があふれるような驚きやひらめき、熱狂を体験できるフードフェスを目指しています。
屋台以外にはどのようなコンテンツがありますか？
ガソリンスタンド型筐体から注ぐ「脳汁スタンド」のドリンク販売や、アーティスト・DJが出演する提灯マッピングステージなどが予定されています。