Affect Holdings and Two Group Companies Registered as Nagoya City Brand Partners
Affect Holdings Inc., Liberta Inc., and ACT BELLEZZA, a corporate group based in Nagoya that operates in the nursing care, human resources, and wellness sectors, have been registered as 'Brand Partners' for Nagoya City's city promotion initiative. Their past activities were recognized for their potential to promote a 'Kind Nagoya' ('Yasanago') through their businesses. Affect Holdings is also actively contributing to the community in multiple ways, including receiving the 'Platinum L-boshi' certification for promoting female empowerment.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 18:30
- 🔍 Collected: May 19, 2026 at 10:01
- 🤖 AI Analyzed: May 20, 2026 at 02:43 (16h 41m after Collected)
Affect Holdings Inc., along with its group companies Liberta Inc. and ACT BELLEZZA, announced their registration as brand partners for Nagoya City's city promotion.
This system recognizes companies that promote the city's 'Kind Nagoya' = 'Yasanago' concept through their business activities. The Affect Holdings Group's business operations, including nursing care, fitness gyms, and beauty salons, as well as its commitment to contributing to Nagoya's future, were highly evaluated.
■ Registered Companies and Business Details
- Affect Holdings Inc.: Based in Nagoya, the company develops nursing care businesses, operating and managing 17 care facilities. Founded in 2011 as Vivant Co., Ltd., it operates under the philosophy of 'Happiness A Lot.' The company received the 'Aichi Women's Brilliance Company Encouragement Award' in 2024 and the 'Platinum L-boshi' certification in 2025 (one of only four companies in Aichi Prefecture).
- Liberta Inc.: Leveraging the group's expertise in operating care facilities, Liberta engages in a referral business for nursing homes and specializes in personnel dispatch and recruitment for the nursing and caregiving sectors.
- ACT BELLEZZA: A complex facility located a 7-minute walk from Nagoya Station, offering a combination of personal training, simulation golf, and beauty salon services.
■ Future Developments
The Couleur Group, under Affect Holdings, operates 16 care facilities in Aichi and Gifu prefectures and is scheduled to hold an open house for its 17th facility, 'Couleur Gifu Hino-higashi,' from May 14th to 16th. The group plans to continue actively expanding its facilities and promoting collaboration between nursing care and medical services to contribute to the super-aging society.
Following this brand partner registration, the company stated that it will "continue to deliver even better services with pride as a representative company of Nagoya."
This system recognizes companies that promote the city's 'Kind Nagoya' = 'Yasanago' concept through their business activities. The Affect Holdings Group's business operations, including nursing care, fitness gyms, and beauty salons, as well as its commitment to contributing to Nagoya's future, were highly evaluated.
■ Registered Companies and Business Details
- Affect Holdings Inc.: Based in Nagoya, the company develops nursing care businesses, operating and managing 17 care facilities. Founded in 2011 as Vivant Co., Ltd., it operates under the philosophy of 'Happiness A Lot.' The company received the 'Aichi Women's Brilliance Company Encouragement Award' in 2024 and the 'Platinum L-boshi' certification in 2025 (one of only four companies in Aichi Prefecture).
- Liberta Inc.: Leveraging the group's expertise in operating care facilities, Liberta engages in a referral business for nursing homes and specializes in personnel dispatch and recruitment for the nursing and caregiving sectors.
- ACT BELLEZZA: A complex facility located a 7-minute walk from Nagoya Station, offering a combination of personal training, simulation golf, and beauty salon services.
■ Future Developments
The Couleur Group, under Affect Holdings, operates 16 care facilities in Aichi and Gifu prefectures and is scheduled to hold an open house for its 17th facility, 'Couleur Gifu Hino-higashi,' from May 14th to 16th. The group plans to continue actively expanding its facilities and promoting collaboration between nursing care and medical services to contribute to the super-aging society.
Following this brand partner registration, the company stated that it will "continue to deliver even better services with pride as a representative company of Nagoya."